Regional Backgrounds Survey
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Our research objective is to assess the viability of regionally themed backgrounds for LNSS. The data will also help distinguish which background locations are most favored by customers, therefore providing a launch point by which we can continue developing these backgrounds/graphics. Hypothetically, these regionally themed backgrounds would be made available for purchase Spring 2017 in the Twin Cities area. Welcome! Spring 2017 Regional Backgrounds: Minneapolis 1. Your age * 18-24 25-34 35-44 45-54 55+ 2. Your gender * Male Female I prefer not to answer 3. How many children do you have? * I do not have children. 1-2 3-4 4+ 4. Are any of your children elementary school age? (Grades K-6) * Yes No No, but within a couple years of age.
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Transcript of Regional Backgrounds Survey
Our research objective is to assess the viability of regionally themed backgrounds for LNSS. The data will also helpdistinguish which background locations are most favored by customers, therefore providing a launch point by which we cancontinue developing these backgrounds/graphics.Hypothetically, these regionally themed backgrounds would be made available for purchase Spring 2017 in the TwinCities area.
Welcome!
Spring 2017 Regional Backgrounds: Minneapolis
1. Your age*
18-24
25-34
35-44
45-54
55+
2. Your gender*
Male
Female
I prefer not to answer
3. How many children do you have?*
I do not have children.
1-2
3-4
4+
4. Are any of your children elementary school age? (Grades K-6)*
Yes
No
No, but within a couple years of age.
5. Have you purchased a Lifetouch school portrait for your child(ren) in the last three years?*
6. Have you ever purchased spring Lifetouch portraits of your child(ren)?*
7. If you answered NO to the previous question, which of the following options describes yourdecision not to purchase a Lifetouch spring portrait of your child? (You may select more thanone option)
I was unaware Lifetouch offered spring portraits.
My child(ren)'s school doesn't offer Lifetouch spring portraits.
Fall school portraits are enough for my family.
I'm not interested in the current offerings for Lifetouch spring portraits.
I have been unimpressed with Lifetouch spring portrait offerings in the past.
I'm not sure.
8. How many years have you lived in Minnesota?*
Most or all of my life
A few years
I just moved here recently
Other (please specify)
9. How do you feel about the city of Minneapolis? (You may select more than one option)*
I love Minneapolis! It's beautiful.
I avoid the city as much as possible.
My family only goes there when we have to.
I don't know enough about Minneapolis to form an opinion, but I'd like to sightsee/learn more.
I'm indifferent about visiting Minneapolis.
Other (please specify)
Other (please specify)
10. What type of geographic environment were you raised in? (The majority of the time)*
An urban area
A suburb
A small town or rural area
11. What type of geographic environment do you currently reside in? (The majority of the time)*
An urban area
A suburb
A small town or rural area
Take a look at this first set of backgrounds, then proceed to question 12.
12. Referring to the six backgrounds shown above, list them in order from most favored to leastfavored. (1 = favorite, 6 = least favorite)
**NOTE** You may drag the options into the desired order, OR select numbering fromdrop-down menu)
*
Background 1
Background 2
Background 3
Background 4
Background 5
Background 6
Take a look at this second set of backgrounds, then proceed to question 13.
13. Referring to the four backgrounds shown above, list them in order from most favored to leastfavored. (1 = favorite, 4 = least favorite)
**NOTE** You may drag the options into the desired order, OR select numbering fromdrop-down menu)
*
Background 7
Background 8
Background 9
Background 10
Background A
Background B
14. Referring to backgrounds A and B shown above, what are your thoughts on the text?*
I dislike the text
I think the text is a nice addition
Other (please specify)
Background C
Background D
15. Referring to backgrounds C and D shown above, what are your thoughts on the text/visual?*
I dislike the text/visual
I think the text/visual is a nice addition
Other (please specify)
Set 5
16. Referring to the four backgrounds shown above, list them in order from most favored to leastfavored. (1 = favorite, 4 = least favorite)
**NOTE** You may drag the options into the desired order, OR select numbering fromdrop-down menu)
Background 1
Background 2
Background 3
Background 4
Set 6
17. Referring to backgrounds 3 and 4 shown above, which do you prefer?*
Final Set
18. Referring to backgrounds A and B shown above, which do you prefer?
19. What is the likelihood that you would purchase a regional background portrait of yourchild(ren) in addition to the current spring program portrait offerings?
0=Low likelihood5=High likelihood
*
0 5
20. What is the likelihood that you would purchase a regional background portrait of yourchild(ren) in place of the current spring program portrait offerings?
0=Low likelihood5=High likelihood
*
0 5
21. Comments, questions, or concerns?
