Regenerating Connection: Storydoing for Authenticity and Lasting Brand Value
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Transcript of Regenerating Connection: Storydoing for Authenticity and Lasting Brand Value
Ty Montague | @tmontagueAuthorTrue Story: How to Combine Story and Action to Transform Your Business
Regenerating Connection: Storydoing for Authenticity and Lasting Brand Value
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© 2014 Co Collective LLC
Are you a storyteller?Or a storydoer?
Storydoing.com | @tmontague | cocollective.com
© 2014 Co Collective LLC 4
Storytellers
Mercedes-BenzUnited AirlinesMountain DewCloroxReebokLenovo
Storydoers
TeslaJetBlueRed BullMethodToms ShoesApple
© 2014 Co Collective LLC
Storydoing companies perform better
5Source: Google Finance, Co:collective analysis | *2007-2011
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© 2014 Co Collective LLC
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© 2014 Co Collective LLC
#1 Put your story at the center
Storydoing.com | @tmontague | cocollective.com
© 2014 Co Collective LLC
© 2014 Co Collective LLC
#2Be on a Quest
Storydoing.com | @tmontague | cocollective.com
© 2014 Co Collective LLC
© 2014 Co Collective LLC
#3Have an enemy
Storydoing.com | @tmontague | cocollective.com
© 2014 Co Collective LLC
© 2014 Co Collective LLC
What if?20
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© 2014 Co Collective LLC
The six questions
Story Doing01Do you have a story?
02Does the story define an ambition beyond commercial aspiration?
03Does the story define a clear enemy?
04Is the story being used to drive action throughout the company?
05Have you defined a few iconic, transformative actions to focus on?
06Are people outside the company engaging with and participating in the story?
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© 2014 Co Collective LLC
Thank You!
Storydoing.com | @tmontague | cocollective.com
© 2014 Co Collective LLC
Storydoing company perform better
24Source: Google Finance, Co:collective analysis | *2007-2011
© 2014 Co Collective LLC 25
© 2014 Co Collective LLC
REIMAGINE REDESIGN REGENERATE
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