Refreshing Your Online Content [Process]
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Refreshing Your Online Content When a deep page shows up it signals REFRESH TIME. Steps to Refresh Your Content w/o Editing 1. Date: Should we remove the dates all together? Or maybe just refresh and repost. 2. Categories: Are there any new ones to add? 3. Socialization: Changing the publish date would kill any built up Tweets or Likes. Not a problem on this post. 4. Signature Update: Mine now adds G+ and no more bitly permalinks. 5. Related Posts: It’s always a 1 2 3 4 5 6 presented by John McElhenney 3-20-12 www.uber.la [email protected] cc: share and attribute
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Deep content is the key to the long tail. Make sure you refresh your content when it shows up in your real-time analytics. More information from John McElhenney at http://uber.la The complete post is here: http://uber.la/2012/03/refresh-process/
Transcript of Refreshing Your Online Content [Process]
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Refreshing Your Online Content
When a deep page shows up it signals REFRESH TIME.
Steps to Refresh Your Content w/o Editing
1. Date: Should we remove the dates all together? Or maybe just refresh and repost.
2. Categories: Are there any new ones to add?
3. Socialization: Changing the publish date would kill any built up Tweets or Likes. Not a problem on this post.
4. Signature Update: Mine now adds G+ and no more bitly permalinks.
5. Related Posts: It’s always a good idea to have related content to encourage deeper reading.
6. Tags: Tags are used by spiders and visitors. Can we expand or eliminate some tags?
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presented by John McElhenney 3-20-12 [email protected] cc: share and attribute
