Chapter 1: The Internet تال 311 Prepared by: Mr. Hassen HAMOUDA.
Refresh 2011 Presentation - Ima Hassen
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Transcript of Refresh 2011 Presentation - Ima Hassen
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Hello.
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I was an Entrepreneur (of sorts).
For about 14 years, I built a cluster of businesses specialising in technology and communication.
In January 2010, our businesses retired.
I lost everything I had made.
Except a few lessons.
10 lessons from my life
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10 lessons from my lifeIma Hassen
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They just happened.These experiences were not planned.
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Just like everything else in life.
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Passion 1
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I was passionate about computers since I !rst saw one in 1989.
In 1994, I got my !rst computer. A 386SX with 640kb RAM.
Windows 95 had just shipped.I was very inspired by the OS revolution at the time.
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In 1996, together with 2 other friends, I worked on a DOS clone.
It was called iDOS.
It started up.
Then crashed.
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We still wanted to work on great ideas.So, we founded a start-up named Ciliconsoft.
Dulwich High School of Visual Arts, Dulwich Hill, NSW Australia
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We were 12. We had no idea what we were doing.
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But I was determined to build a tech company that did groundbreaking things.
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Ciliconsoft formed the foundation to 4 specialised business units,which operated through the next 14 years.
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As the business grew, we saw that our biggest motivator was the passion to kick ass with great work.
We were a bunch of guys, who loved to deliver.
And, we rarely fell asleep.
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So, what did this mean in our business?
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Every company has a business statement it makes.
Most start with a vision.
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deliver wow in everything we do
PASSION
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acclaim for innovation
recognition for our passion
VISION
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direct our energies towards perfection in all our e!orts
whilst always raising the bar of our expectations, and
embedding the values of honesty in our endeavours
MISSION
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a cluster of communication businesses
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Our passion, and values were embedded in every element that represented us.
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We werent just another shop.
We really delivered wow.
Our customers liked this about us.
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VICTORIAS SECRET
Rotary InternationalDistrict 3220
MAS Intimates
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The power of passion
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Apple has continuously and passionately transformed the technology landscape across almost 4 decades.
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Lesson
If youre passionate about what you do, your work stops being just work.
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Belief 2
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I am the master of my fate.
I am the captain of my soul.
Invictus by William Ernest Henley
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I am the master of my fate.
I am the captain of my soul.
The belief in myself to do anything I chose to.
Invictus by William Ernest Henley
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I am the master of my fate.
I am the captain of my soul.
The belief in myself to do anything I chose to.
Belief in steering a businessthat o"ered great products and services, while beinga great place to work.
Invictus by William Ernest Henley
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When I was 19, I moved out of my parents home.
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I learnt the di"erence between ego and con!dence.
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The reality of a dream vs a fantasy.
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If you truly believe in something, dont be afraid to get out of the comfort zone.
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Moving out prepared me to sharpen that vision thing, and stay focused.
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So, what did this mean in our business?
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In 2006, Apple announced its shift to Intel processors.
These products were moving beyond their traditional markets: creative professionals
We wanted everyone else to hear about them!
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Within 2 years of its existence,Ontwo became the fastest growing reseller for Apple in Sri Lanka.
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In 2009, Ontwo closed the single largest sale of iPods.
Ever.
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The power of belief
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Bill Gates belief in software drove Microsoft to become an industry pioneer.
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Lesson
Believe in your ability.
Ignore the noise.
March forward.
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Know the shop !oor 3
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I started 4 business ventures.
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platforms and technologies
content and design
cluster management
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I had to know everything about every business that we managed.
On a daily basis.
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Why?
When you are too small, mistakes cost a lot. Usually in reputation points.
I didnt want to simply believe anyone else excuse on how and why things worked, or did not work.
To steer a business through its course, you must have complete awareness.
How could we truly innovate without accurate knowledge of what goes on?
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Some may hate paying attention to the little details.
But it works.
You could have asked Steve Jobs.
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Obstacles 4Factor them in
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They arent really obstacles,if you factor them in early.
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I dropped out of college.
I wasnt emulating idols. I just couldnt a"ord it.
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Nelson R Mandela was imprisoned for 27 years.It didnt change his goal.
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Neither did mine.
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Lesson
Calculate your strengths. Factor in the obstacles youre likely to face.
Accept them. Work around them.
See the positive in every negative.
Youll see opportunity.
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Being myself 5Stop following the mainstream
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At 19, I was still a kid*And, I knew it.
* to a lot of traditional business people, and to competitors who just couldnt stand me.
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But I did not want our businesses to appear immature.
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Chairman Managing Director CEO
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Chairman Managing Director CEO I skipped these.
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Chairman Managing Director CEO They didnt truly capture me.
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Chief Visionary O"cerSpeitra Worldwide
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This, was me.Chief Visionary O"cerSpeitra Worldwide
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Dare I say it, I was not overstating myself either.Chief Visionary O"cerSpeitra Worldwide
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Chief Visionary O"cerSpeitra Worldwide
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Chief Visionary O!cerSpeitra Worldwide
Guy with IdeasOntwo
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Chief Visionary O"cerSpeitra Worldwide
Guy with IdeasOntwo
This wasnt just about titles or positions either.
It truly de!ned the way I engaged with our businesses.
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Stepping out of the mainstream
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Apple opened its !rst retail store in 2001.
It was an industry-!rst for a tech company to go retail.
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Today, its sales churn has set repeat records.
Not just for tech, but for retail in any industry.
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With the announcement of the iPhone in 2007, Apple changed its name from Apple Computer Inc to Apple Inc.
It has continually moved away from the mainstream.
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Lesson
If you are serious about what you do, dont be afraid to step out of the mainstream.
Eventually, the mainstream will follow you.
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Be renowned 6Spread the word
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If you have something great to o"er,
the world will listen to you.
But you must tell them how super cool and renowned you really are.
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We became our customers preferred source for technology
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Their colleagues, family and friends heard about us.
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This is how Ontwo became successful.
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We o"ered value, before they made a purchase.
It made Ontwo the best place for switchers to buy Macs from.
Customers were con!dent when they spoke to us. We were renowned.
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I learnt about sales and selling,from Geo"ry Gitomer.
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He taught me to establish con!dence in customers.
Customers then bought, instead of being sold to.
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Lesson
Understand how your customers perceive you.
Show them that you are an authority in your trade.
Keep marching forward.
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Manage failure 7
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Recession. Depleting capital reserves. Competition.
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In mid-2009, Speitra Worldwide decided to shut shop.
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But, we still had customers on contract.
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We informed every customer about our decision to retire.
Gave them peace of mind by supporting their transition.
Despite our closure, we honoured every contract.
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Speitra Worldwide reached graceful closure with its customers.
They still have great respect for us.
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What did closure mean to me?
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Handing over the keys to our o#ce space,was probably one of the most di#cult emotions I have ever experienced.
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Closest representation to our actual o"ce at IBM Building
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Then I remembered
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Professor Randy Pausch had 6 months to live.He presented the infamous Last Lecture.
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You cant control the cards youre dealt, just how you play the hand.
Professor Randy Pausche
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Lesson
Be graceful.
Make notes. Remember the lessons.
Move forward.
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Continuity of Con#dence 8
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I was a failure.
An embarrassment.
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I was rejected, but I still loved what I did.
Ironically, Steve Jobs used the same words.
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I was an employable failure.
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I was an employable failure. The lessons from my past were useful to many.
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I leveraged the skills and experience that had accrued through the years.
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Today, I help customers plan and execute business and technology strategies.
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Business and Technology Strategist
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Business and Technology Strategist Photographer
facebook.com/imahassenphotography/
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Despite many brand extensions under Virgin which failed,Richard Bransons perseverance continues to drive con!dence in the brand.
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Virgin Galactic is the world's !rst spaceline.It o"ers to take you to space. How much more do you want?
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Space is Virgin territory.
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How to Succeed at Failure
Read the article by Richard Branson
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Lesson
When failure strikes, the !rst value to get hit is your con!dence ~ belief.
Restore your con!dence. Others will follow.
Continue the march forward.
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Choose good partners 9
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Im yet to come across someonewhos not made this mistake.
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I am as guilty as accused. But I learnt a few lessons.
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Dont hire bozos
Steve Jobs
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If youre an A-player, hire only A-players.
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Your partners must share the same core values as you do.
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Your partners must share the same core values as you do.
Passion. Belief.
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Your partners must share the same core values as you do.
Passion. Belief.
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Your partners must commit to basic qualities.
Passion. Belief.
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Your partners must commit to basic qualities.
Passion. Belief. Focus. Integrity.
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Do not entrust your visionin the hands of those who dont truly share your values.
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Lesson
Understand what you truly seek in your partners.
Listen to your gut. Do you trust him/her/them to fully drive your vision?
Hire only A-players. Dont hire bozos.
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Accept faultsUphold your values 10
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Nobody wants to accept where things went wrong.
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Very few will want to believe thatthings could have been done di$erently.
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Today, I believe that I was one of the biggest contributorsto the fate of our businesses.
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But if I had the slightest inclination to accept them sooner,the damage caused would have been far less than what they ended up being.
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These points Ive shared today, form the basis to my values.
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Most of it, is about how a bunch of businesses rose to their prime,
yet, collapsed due to many oversights.
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And how I should learn from what worked,
and what wont.
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Moving forwardMake the most of what youve learnt
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Experience is what you get, when you dont get what you wanted
Professor Randy Pausche
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Why these 10 lessons?
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They remind me that I am still alive.
I am not invincible and mistakes can hurt.
Be truthful towards everything I do,
and do so with respect and honesty.
Most importantly: The belief that I can do this again.
Why these 10 lessons?
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These arent just lessons I share.
These are lessons I keep learning from.
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#thankyousteve
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thankyou @refreshcolombo @nazly
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@imahassen [email protected] facebook.com/imahassen