ReFrame: Housing Basics - Neighborhood Partnerships' RE:Conference 2014
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Transcript of ReFrame: Housing Basics - Neighborhood Partnerships' RE:Conference 2014
RE:Frame: Housing basics
Putting it all together to create housing opportunity
Grace Badik, Street RootsMichael Anderson, Center for Community ChangeJanet Byrd, Neighborhood Partnerships
What’s WrongNeeds
Why it MattersValues
What Can be DoneSolutions
What Can be DoneSolutions
Why it MattersValues
What’s WrongNeeds
Talking about Needs:Using Data
Digestible numbers
Relatable image
Good Social Math
Top Oregon Messages2004
• Hardworking people should be able to afford housing and still have enough money for groceries and other basic necessities *
• Children deserve an opportunity to succeed in school and life, which is tied to having a stable home
• Housing gives people an opportunity to build better lives. To succeed you need a place to call home
• Its only fair that everyone has a safe, decent place to live
* Support for message equal substituting seniors, people with disabilities or young families
Children deserve a chance to succeed in school and in life, which all begins with their families being able to afford a decent place to live
It should be possible for working people* to afford housing and still have enough money for the basics like groceries, gas and child care
It’s better for society, the environment and families if people can afford to live close to where they work.
Everyone should have the opportunity to live in a safe, healthy affordable home
Top Washington Messages2008 & 2009
* Can insert US military veterans, senior citizens, people with disabilities, and families
Top Arkansas Messages
2011
• Every child deserves a safe place to call home
• A place to call home offers seniors* an opportunity to live and grow with independence and dignity
• Our veterans should have access to safe, affordable housing
• Hardworking Arkansans should be able to afford a home and still have enough money for groceries and child care
* Can insert people with disabilities into this message.
• Every child deserves a safe place to call
home
• Hardworking Alabamians should be able
to pay rent and still be able to put food on
the table
• The men and women who defend our
country deserve to return to a safe and
affordable home
Top Alabama Messages
2013
Retirees & people with disabilities on fixed
incomes should be able to pay rent and still be
able to put food on the table
Public Opinion Research
Arkansas
KalamazooMI
Minnesota
Illinois
North Carolina
Pennsylvania
Oregon
California
Washington
Rhode Island
Vermont
Alabama
What We Know
opportunity
reward for work
fairness
responsibility to care for
the less fortunate
security stability
Value frames
that work for
housing
home
The Value of ‘Home’
Connect home to broader issues:
Expanding Frames into
a Cohesive Narrative
Education & childhood
development
Connect home to broader issues:
Expanding Frames into
a Cohesive Narrative
Aging with dignity
and security
Connect home to broader issues:
Expanding Frames into
a Cohesive Narrative
Equal access and
opportunity for
people with
disabilities
Connect home to broader issues:
Expanding Frames into
a Cohesive Narrative
Public health &
community well-
being
What Can be DoneSolutions
Why it MattersValues
What’s WrongNeeds
Portrait
Landscape
Different Stories > Different Solutions
Portraits
• Individuals
• Events
• Private
• Appeal to consumers
• Better information
• Fix the person
Landscapes
• Issues
• Trends
• Public
• Appeal to citizens
• Better Policies
• Fix the Condition
- Based on work by Iyengar and Gilliam
Ripple Effects
What are all the ways we are all affected?
Family finds safe &
affordable housing
Kids stable in school
Kids involved in afterschool
activities
Mom able to go to work
consistently
Mom’s stress decreases,
health improves
Referral to SNAP
Music Teacher
Employer
Doctor, Nurse
Resident Services
Staff
Teacher