Reflex transportation proposal

7/25/2019 Reflex transportation proposal

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REGIONAL

FLEXIBLE

EXPRESS

refleX

a Regional Transit Pilot Projectdeveloped by Team refleX


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Mt ClemensMAIN & CASS

North RiverPARK & RIDE

ClintondaleGRATIOT & 15 MILE

MasonicGRATIOT & MASONIC

RosevilleGRATIOT & 12 MILE

EastpointeGRATIOT & 9 MILE

East DetroitGRATIOT & 8 MILE

Seven EastGRATIOT & 7 MILE

HarperGRATIOT & HARPER

East GrandGRATIOT & E GRAND BL/WARREN

Eastern MarketGRATIOT & RUSSELL

Frank MurphyGRATIOT & ST ANTOINE

Grand Circus ParkWOODWARD & ELIZABETH

OrchestraWOODWARD & PARSONS

WarrenWOODWARD & WARREN

MilwaukeeWOODWARD & MILWAUKEE

ClairmountWOODWARD & CLAIRMOUNT

ManchesterWOODWARD & MANCHESTER

FairgroundsWOODWARD & STATE FAIR

FerndaleWOODWARD & 9 MILE

Huntington WoodsWOODWARD & 11 MILE

NorthwoodWOODWARD & 13 MILE

AdamsADAMS & MAPLE

SomersetSOUTH

BricktownFORT & BRUSH


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refleX is a newRegional Transit Network.

It starts with two bus routes: mdX, connecting Macomb

County and Detroit via the Gratiot Corridor, and odX,

connecting Oakland County and Detroit via the Woodward

corridor. mdX and odX operate on top of regular SMART

and DDOT local routes.

odX and mdX are high-speed, limited-stop routes. In both the

suburbs and in Detroit, they serve designated stops for boarding or

deboarding. odX and mdX follow the same stopping pattern, at all

times, on all trips, in both directions, in any jurisdiction.

To enable high speeds, odX and mdX stops are spaced far apart

up to two miles. Transit-dependent customers can enjoy a fast

commute rather than enduring up to 100 local stops on a long trip.

Then, thanks to competitive travel times, new customers can get on

board with transit.

The routing, too, is direct and intuitive. mdX and odX avoid diversions,

turnarounds and backtracking.

Using their existing fleets and workforces, both transit agencies

are involved with the operation of refleX. SMART runs mdX, DDOT

handles odX. Regardless of operator, customers enjoy the same

simple, straightforward experience across the refleX network.


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FEATURES

Beyond the service itself, we aspire to improve the entire riding

experience. refleX calls for a one-time capital investment to enable these

critical components:

Product Identity

As a totally different type of service, refleX

demands its own identity. All vehicles operating

along the two refleX routes mdX and odX will

wear a dedicated paint scheme. Though SMART

and DDOT operate the service, their individual

identities are not prominently featured.

The freestanding identity is also visible on

customer information, promotional materials, and

a new website specifically for refleX services.

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refleX Stations

Each stop will feature a refleX station,

consisting of a premium shelter and route

information. In addition to providing an

inviting place to start the trip, refleX stations

will serve as clear symbols of an exciting new

regional service.

SMART and DDOT can borrow from existing

shelter inventories for fast deployment onto

refleX corridors.

Customer Information

Specially designed maps and graphics will

be on display at each refleX station. Thesematerials will offer essential route and

schedule details, as well as step-by-step

instructions on how to use the service.

Info materials will refer customers to the

refleX website. Additionally, both SMART and

DDOT will make refleX information available

through existing channels, such as phone

lines and their own websites.

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FARES

Simplicity is a key feature of refleX. To that end, mdX and odX will observe

the same fare structure, exempt from the inconsistencies between

SMARTs and DDOTs local fare structures.

While a totally separate fare structure could be developed just for refleX,

the routes will operate alongside regular SMART and DDOT routes. Assuch, refleX could act as a perfect springboard for wider-reaching fare

alignment.

Currently, this proposal does not include specific recommendations for

fare rates, fare protocol, fare media or revenue handling. As the project

moves forward, Team refleX will be distinctly interested to address these

matters both for refleX routes and for regular SMART and DDOT routes.

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Cash Fare?

FARES

TBD

Transfers?

Day Pass?

Which Routes?

Regional Pass?

People Mover?

Reduced Rates?

Accounting &Reporting?


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SERVICE DETAILS

Team refleX has prepared several options for the routes and their service

levels.

mdX and odX target the busiest, most transit-supportive segments of

Woodward and Gratiot. On each corridor, this coverage amounts to

approximately twelve miles in the suburbs and nine miles in Detroit. Witha limited budget, the routes cannot stretch to the outer-most points of

the corridors.

In all scenarios, mdX and odX operate seven days a week with full service

spans. Variations come mainly in frequency and added coverage. At all

times, mdX and odX stop at designated refleX stations only they do not

serve local stops.

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ORON OFF

atANY

atalltimes

refleXstation

Simple Boarding Patterns

Unlike traditional SMART routes, customers can

board or deboard at any designated refleX station

regardless of direction or jurisdiction.


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Baseline Service Package

This is a bare-bones outlay. mdX and odX travel straight up and down each

corridor. To maximize end-to-end-coverage, the routes skip ridership generators

that sit slightly off the corridors.

Though it includes seven day service, the baseline package operates at sparseheadways every 65 minutes on mdX, every 70 minutes on odX. There is no

additional service during peak hours.

ROUTE MONDAYFRIDAY SATURDAY SUNDAY

HOURS HEADWAY HOURS HEADWAY HOURS HEADWAY

mdXBricktown Mt Clemens

5:00am-12:00am

65 6:00am-11:00pm

65 7:00am-10:00pm

65

odXBricktown Somerset

5:00am-12:00am

65-75 6:00am-11:00pm

70 7:00am-10:00pm

70

The baseline package establishes lifeline regional service. However, its headway

breaks a cardinal rule of transit: usable service especially a new one must

operate every 60 minutes or better for a fair trial. Bringing the headway

inside of 60 minutes would require shortening the routes thereby compromising

another essential goal of the project.

In order to stay within the budget $2.8 Million in annual operating costs this

proposal works mostly with the baseline service package.

We encourage our transit partners to consider the following top-ups. Added

to the baseline package, the top-ups can help refleX to make a much broader

impact.

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Frequency Top-UprefleX routes can easily scale up to a 45-50 minute headway. This service level

will make refleX a much more realistic travel option, thus increasing chances for

success.

With the additional resources afforded by better frequency, odX could also

divert from Woodward to serve Downtown Royal Oak or Downtown Birmingham.

These worthwhile destinations are out-of-reach in the baseline package.




5:00am-12:00am

45-60 6:00am-12:00am

45-60 7:00am-10:00pm

45-60

odXBricktown Somersetvia Royal Oak -or- Birmingham

5:00am-12:00am

50-65 6:00am-12:00am

50-65 7:00am-10:00pm

50-65

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choose oneworthwhile diversion45

mins

Somerset

Birmingham

Royal Oak

baselinespeed-routing

baselinespeed-routing


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Midtown Top-UpExisting data shows significant demand from Macomb County to activity centers

in Midtown Detroit. Midtown is a transit-ripe destination and refleX can connect

these dots with additional service in the Gratiot corridor.

A third refleX route mmX could provide a direct link between the Gratiot

corridor and Midtown Detroit during Weekday peak hours. This feature would

expose yet another new market to the benefits of transit.




5:00am-12:00am

45-60 6:00am-12:00am

45-60 7:00am-10:00pm

45-60

mmXMidtown Mt Clemens

peakhours

3 tripsin each

direction

odXBricktown Somerset

via Royal Oak or Birmingham

5:00am-

12:00am

50-65 6:00am-

12:00am

50-65 7:00am-

10:00pm

50-65

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selectedpeak-hourtrips

Detroit Medical Center/VA Hospital

Wayne StateUniversity

CCS/ScienceCenter


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MOVING IT FORWARD

Team refleX composed of staff from SMART and DDOT has collaborated

through every step of this proposal. The Team has prepared additional

details on operation, maintenance, marketing, customer information and

reporting. We can provide these materials upon request.

We invite you to reach out to the Team as we move ahead with thisconcept.

John HertelGENERAL MANAGERSMART

[email protected]

Dan DirksDIRECTORDETROIT DEPARTMENT OF TRANSPORTATION

[email protected]


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Team refleX consists of stafffrom SMART and DDOT

Reflex transportation proposal

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