Refining Priorities for Drought Communication...

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Refining Priorities for Drought Communication Prototypes Project Nighthawk Team Rebecca Ward, Kirsten Lackstrom, Corey Davis, Emily Foster

Transcript of Refining Priorities for Drought Communication...

Page 1: Refining Priorities for Drought Communication Prototypesclimate.ncsu.edu/documents/nighthawk/Webinar_AF_Nov28.pdfUSDA Field Staff Survey 25 • In 2016 and 2017, USDA Climate Hubs

Refining Priorities for Drought Communication

Prototypes

Project Nighthawk TeamRebecca Ward, Kirsten Lackstrom,

Corey Davis, Emily Foster

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Webinar Purpose and Agenda

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• Introduction• Guided discussion:

• Review results from Initial Project Survey• Review and prioritize ideas for drought

information and communication strategies• Open discussion• Wrap-up and next steps

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Introductions

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Introduction Guided Discussion Wrap-up & Next Steps

Project Team

North Carolina Climate Office,NOAA’s Carolinas Integrated Sciences and Assessments

NOAA’s Sectoral Applications Research Program (SARP)

“Coping with Drought in Support of the National Integrated Drought

Information” Competition

Webinar Participants

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Informed Consent

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Introduction Guided Discussion Wrap-up & Next Steps

More information at http://climate.ncsu.edu/nighthawk

● Participant selection

● Potential benefits and risks of participation

● Confidentiality

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Project Background

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Drought is a part of North Carolina’s climate

Introduction Guided Discussion Wrap-up & Next Steps

From Alexander Co. Emergency Services From US Fish & Wildlife Service From Brynn Anderson/AP

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Project Background

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How was this map created?

Who is discussing drought in NC, and

how often?

How can I find out about local

conditions?

What does the forecast

show?

How is this affecting my

sector?

Why doesn’t this map reflect conditions I’m

seeing in my area?

Introduction Guided Discussion Wrap-up & Next Steps

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Project Background

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Goal: Provide relevant, accessible, and actionable drought-related information to decision makers tailored to specific sectors

Official Title: “Innovating Approaches to Drought Communications with North Carolina Decision Makers”

Codename: Project Nighthawk

Introduction Guided Discussion Wrap-up & Next Steps

The common nighthawk. Photo by Andy Reago and Chrissy McClarren, shared under CC BY 2.0.

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Project Nighthawk Phases

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Introduction Guided Discussion Wrap-up & Next Steps

Fall 2018 Summer 2019

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Initial Survey - Overview

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• 318 invitations sent to:• NC Cooperative Extension agents and specialists• NC Forest Service regional and district foresters

• Open for responses from Oct. 12 to Nov. 2

Wrap-up & Next StepsIntroduction Guided Discussion

Opened 100 31% of invitees

Completed 52 16% of invitees

Partially completed 48 2 to 81% completion rate

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Initial Survey - What We Asked

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1. Communication Channels & Formats

2. Weather, Climate, and Drought Information• geographic scale• decision calendars• usefulness of specific resources

3. Drought Monitoring Processes• US Drought Monitor• North Carolina drought monitoring

4. Impacts and Additional Information Needs

Wrap-up & Next StepsIntroduction Guided Discussion

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Communication Channels

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• Along with developing resource prototypes, this project seeks to find and use preferred communication channels

• Survey asked which formats were most useful for respondents and their constituents

• Responses indicate room for improvement among current drought communications

Wrap-up & Next StepsIntroduction Guided Discussion

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Communication Channels

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Wrap-up & Next StepsIntroduction Guided Discussion

Retrieve on your own Info. is sent to you

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Communication Channels

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Wrap-up & Next StepsIntroduction Guided Discussion

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Communication Channels

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Wrap-up & Next StepsIntroduction Guided Discussion

How information is presented

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Communication Channels

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Wrap-up & Next StepsIntroduction Guided Discussion

Users explore alone

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Communication Channels

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Wrap-up & Next StepsIntroduction Guided Discussion

Users explore together with information providers

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Communication Channels

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Wrap-up & Next StepsIntroduction Guided Discussion

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Communication Channels

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Wrap-up & Next StepsIntroduction Guided Discussion

For consumers: What factors do you consider when thinking about what to pass onto constituents? Do you look at different

information than they do?

For providers: What feedback have you received regarding communicating information? What has worked well (or not)?

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Communication Strategies

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Takeaways so far: Information consumers prefer...• At least partially synthesized/translated information• Exploring individually on their own time• Data and reports pushed to them (instead of going

somewhere to find it)• A variety of formats, from alerts to factsheets to

infographics• Accessing data both online and offline

Wrap-up & Next StepsIntroduction Guided Discussion

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Initial Survey - What We Asked

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1. Communication Channels & Formats

2. Weather, Climate, and Drought Information• geographic scale• decision calendars• usefulness of specific resources

3. Drought Monitoring Processes• US Drought Monitor• North Carolina drought monitoring

4. Impacts and Additional Information Needs

Wrap-up & Next StepsIntroduction Guided Discussion

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Geographic Scales

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Wrap-up & Next StepsIntroduction Guided Discussion

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Geographic Scales

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Are there products you use now that are on national (or other) scales that would be more useful for you or your constituents if they were translated to local scales?

Wrap-up & Next StepsIntroduction Guided Discussion

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Information Timescales

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Wrap-up & Next StepsIntroduction Guided Discussion

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Decision Calendars

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Current conditions and short-range forecasts are most useful for informing decisions about:

Wrap-up & Next StepsIntroduction Guided Discussion

Winter Spring Summer Fall

Planting

Ag. management

Crop harvesting

Forest management

Resource allocation

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USDA Field Staff Survey

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• In 2016 and 2017, USDA Climate Hubs surveyed Farm Service Agency (FSA) and Natural Resources Conservation Service (NRCS) staff about weather and climate knowledge and needs

Wrap-up & Next StepsIntroduction Guided Discussion

Wiener, S., Roesch-McNally, G.E., and Schattman, R.E. (2018). National survey of USDA Field Staff on Climate and Weather; Results from a survey of Natural Resources Conservation Service and Farm Service Agency Employees. Washington, DC: USDA Climate Hubs.

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USDA Field Staff Survey

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• Drought was the most common concern, including in North Carolina

Wrap-up & Next StepsIntroduction Guided Discussion

From Wiener, Roesch-McNally, and Schattman (2018)

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USDA Field Staff Survey

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• The US Drought Monitor is a widely used resource

Wrap-up & Next StepsIntroduction Guided Discussion

From Wiener, Roesch-McNally, and Schattman (2018)

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Monitoring Info. - Discussion

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• Survey responses indicated a preference for precipitation and temperature data

• Other drought monitoring information exists• Are these less useful than temperature and precipitation?• Are these useful, but not usable/accessible/discoverable?

• Where do you go for temperature and precipitation information now?• (NWS? TWC? AccuWeather? Newspaper? SCO? TV? Personal

observations?)

Wrap-up & Next StepsIntroduction Guided Discussion

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Climate Summary Resources

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http://sercc.com/seasonalsummary

http://climate.ncsu.edu/climateblog

Wrap-up & Next StepsIntroduction Guided Discussion

SERCC Seasonal Summaries and Outlooks

SCO Climate Blog including Monthly Summaries

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Current Conditions - Discussion

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Where do you typically go for information about current conditions?

For what purposes do you use those resources?

Do you, and if so, how do you, pass on that information to your constituents?

What would improve that communication/translation process?

Wrap-up & Next StepsIntroduction Guided Discussion

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Current Condition Resources

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Wrap-up & Next StepsIntroduction Guided Discussion

State Climate Office current conditions maps

https://climate.ncsu.edu

https://climate.ncsu.edu/map

USGS streamflow mapshttps://waterwatch.usgs.gov

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Current Condition Resources

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Wrap-up & Next StepsIntroduction Guided Discussion

Fire Weather Intelligence Portal

https://climate.ncsu.edu/fwip

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Current Condition Resources

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Wrap-up & Next StepsIntroduction Guided Discussion

NC DMAC NWS Raleigh

http://www.ncdrought.org/current.php

http://www.weather.gov/rah/drought

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Current Condition Resources

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SCO’s Integrated Water Portal

Wrap-up & Next StepsIntroduction Guided Discussion

CLIMAS Reservoir Volumes

https://climate.ncsu.edu/water/map

https://www.climas.arizona.edu

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Short, Medium, and Long-Term

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Where do you typically go for information about forecast conditions and outlooks?

For what purposes do you use those resources?

Do you, and if so, how do you, pass on that information to your constituents?

What would improve that communication/translation process?

Wrap-up & Next StepsIntroduction Guided Discussion

Short-term = 1-7 days; Medium-term = 1-3 weeks; Long-term = monthly-seasonal-annual

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Short- to Medium-Term Resources

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Wrap-up & Next StepsIntroduction Guided Discussion

Climate Prediction Center outlookshttp://www.cpc.ncep.noaa.gov

Cotton Thrips Infestation PredictorWeather-based guidance for planting decisions

http://climate.ncsu.edu/cottonTIP

NWS Forecast Maps and Graphics

https://www.weather.gov

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Long-Term Resources

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Wrap-up & Next StepsIntroduction Guided Discussion

ENSO model predictions https://iri.columbia.edu/our-expertise/climate/forecasts/enso/current/

Seasonal El Niño Impacts on the SW USA, from CLIMAS (AZ-NM RISA)

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Long-Term Resources

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Wrap-up & Next StepsIntroduction Guided Discussion

CPC Seasonal Drought Outlook

http://www.cpc.ncep.noaa.gov

NMME (North American Multi-Model Ensemble) Temp. & Precip. Forecasts

http://www.cpc.ncep.noaa.gov/products/NMME/

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Long-Term Resources

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Wrap-up & Next StepsIntroduction Guided Discussion

NWS seasonal outlooks https://www.weather.gov SCO seasonal outlookshttps://climate.ncsu.edu/climateblog

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SCONC’s “About Drought” Story Map

Wrap-up & Next StepsIntroduction Guided Discussion

Drought Background ResourcesDrought 101 from SC State Climate Office

http://climate.ncsu.edu/drought/about

http://www.scdrought.com/drought101.html

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Information Resources - Discussion

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• To what extent are existing resources meeting your needs?

• How could they be improved?

• Visualization (Are maps and graphics clear? Are they at the preferred geographic and/or time scales?)

• Availability (Do you know where to find the information? Do you receive alerts or emails?)

• Clarity (Are they unclear or too complex?)

• Usability (Are they able to inform a specific decision or question?)

• Shareability (Are you able to easily explain or transfer the information to a constituent?)

• For information providers, are you aware of how people are using and consuming this information?

Wrap-up & Next StepsIntroduction Guided Discussion

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Initial Survey - What We Asked

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1. Communication Channels & Formats

2. Weather, Climate, and Drought Information• geographic scale• decision calendars• usefulness of specific resources

3. Drought Monitoring Processes• US Drought Monitor• North Carolina drought monitoring

4. Impacts and Additional Information Needs

Wrap-up & Next StepsIntroduction Guided Discussion

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Drought Monitoring Processes & Resources

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• US Drought Monitor process• NC drought monitoring process

Wrap-up & Next StepsIntroduction Guided Discussion

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Wrap-up & Next StepsIntroduction Guided Discussion

Drought Monitoring Processes & Resources

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Wrap-up & Next StepsIntroduction Guided Discussion

Drought Monitoring Processes & Resources

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Wrap-up & Next StepsIntroduction Guided Discussion

Drought Monitoring Processes & Resources

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Use and Perceived Accuracy of Drought Maps

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Wrap-up & Next StepsIntroduction Guided Discussion

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Broad Ideas:• Create resources about the NC DMAC and the NC

Drought Map • Synthesize & disseminate up-to-date information on

latest drought map, including discussion• Develop a strategic dissemination plan

• Frequency? Location? Formats?

How to Improve Awareness and Perceived Accuracy?(in Drought Monitoring Processes & Products)

Wrap-up & Next StepsIntroduction Guided Discussion

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“About NC DMAC” resourcesa. Purpose, history, membership, process, relevanceb. How are NC Drought Map and USDM used in NC?c. Delivery Formats:

i. Infographicsii. Factsheetsiii. Possibly: story maps, videos

d. Delivery Methods: i. Linked from websitesii. Emailsiii. Others?

Wrap-up & Next StepsIntroduction

A Prototype to Consider

Guided Discussion

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A Prototype to Consider

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A multi-pronged approach for sharing drought updates:• Summarize DMAC discussion and suggestions to US Drought

Monitor authors to note why changes were (and were not) made across the state

• Information would be accessible from websites and pushed out and printable

• Highlights/key points shared via short email/text alert-type messages

• More details included in factsheets or blog posts• Would use infographics, static or animated maps, and charts

or other graphics

Wrap-up & Next StepsIntroduction Guided Discussion

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Drought Monitoring - Discussion

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• Will ideas improve awareness and perceptions of accuracy?• Background information on NC DMAC and USDM

processes and products• Synthesized and summarized weekly update

products• How often? Weekly?

• Are there other ways to improve awareness and perceptions of accuracy?

• Do we need to distinguish between agriculture and forestry?

Wrap-up & Next StepsIntroduction Guided Discussion

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“Landing Page” Examples

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Wrap-up & Next StepsIntroduction Guided Discussion

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Example Resources to Consider

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Drought monitoring explanation video (from CoCoRaHS)Brief explanation of conditions and how map designations were determined (from CO Climate Center)

Wrap-up & Next StepsIntroduction Guided Discussion

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Drought Monitoring Processes & Resources - Existing Examples

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Wrap-up & Next StepsIntroduction Guided Discussion

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Prioritizing Prototypes(before the webinar)

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1. “About NC DMAC” resources2. Updates on NC Drought Conditions from the NC

DMAC3. Tutorials for technical tools4. Updated lists and content for “landing pages”5. Increase discoverability of useful resources,

e.g., seasonal outlooks

Wrap-up & Next StepsIntroduction Guided Discussion

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Open Discussion

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Which ideas should be our top priorities?

What other information do you need, including for weather, climate, drought, or impact monitoring?

Wrap-up & Next StepsIntroduction Guided Discussion

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Next Steps

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Post-webinar survey

Upcoming In-Person Feedback Sessions• Late February in-person workshop • Possibly: June NC Association of County Ag.

Agents• NC DMAC Meeting -- possibly a follow-up?

Introduction Wrap-up & Next StepsGuided Discussion

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Thank you!https://climate.ncsu.edu/nighthawk