MACME

Multi Author Cross Media Ecosystem

MACME is a Wordpress plugin created by FakePress and released under a GPL3 license.It turns any Wordpress blog (currently supports up to Wordpress version 3.0.5) into a cross-medial publishing system.This means that users are able to insert multimedia content into their blog and MACME tools allow this content to be accessible in formats that are suitable for publishing on paper, spaces, objects, locations, architectures.

MACMETEXT

AUDIO

VIDEO

3D

IMAGES

COORDINATES

REALTIMEDATA

DATABASES

WORDPRESS

WEB

MOBILEAPP

QRCodes

AUGMENTEDREALITY

LOCATIONBASED MEDIA

PAPERPUBLICATIONS

Different kind of media assets can be added to a Wordpress blog using MACME. From standard media formats already available in the Wordpress platform (such as images, audio and video), to other ones, including geographical coordinates and addresses, 3D objects.MACME also allows connecting (realtime, live) data sources to the system. Google and Flickr can be connected (with out-of-the-box functionality) to provide sources of self updating information. A convenient open API can be used to connect other sources of information to the system, and to create infoaesthetic representations for them.All content in the Wordpress blog can be rendered in realtime to various media: on mobile phones, maps, and using QRCodes and Augmented Reality fiducial markers, to attach content and information to objects, physical spaces, places, bodies, clothes....)

MULTIPLE AUTHORS

can produce

CROSS MEDIA CONTENT

and

EASILY DISSEMINATE ITON MULTIPLE CHANNELS

MACME is designed with ease of use and accessibility in mind.The software has been developed as a Wordpress plugin to instantly enable millions of people to the opportunities offered by free, accessible open tools for cross-medial publishing.The software is also designed to easily pull out parts and functionalities from it, to adapt them to other platforms.The GPL3 licensing schemes allows anyone to do this, and we at FakePress are really happy if you do so. We only suggest anyone creating derivates of the software to inform the community around MACME, so that people can benefit from the new versions or supported platforms. A good place to communicate updates and news is the github project for MACME:https://github.com/xdxdVSxdxd/MACME

SOME SCENARIOS

In the next few slides you will find some scenarios that use MACME and other tools by FakePress.Please do let us know if you create additional usage scenarios: we will be more than happy to publicize them and the community will appreciate the sharing of this information.You can contact us at this email address:xdxd.vs.xdxd@gmail.comOr directly at the GITHUB project form MACME.

PAPER PUBLICATION

(ex.: book, magazine...)

Using MACME paper publication goes on ePub (ebook readers), PDF (printing, browsing), and XHTML (for further layout on XPRESS,InDesign, Scribus...)

Your book/magazine can include, directly on paper:

VIDEOS, SOUNDS, INTERACTIVE MAPS, INFOAESTHETICREPRESENTATIONS, LIVE DATABASES, SOCIAL NETWORKAGGREGATION, REALTIME INTERACTION

cross media content is generated on paper automatically by MACMEunder the form of QRCODES and Augmented Reality Markers

The REFF bookhttp://www.romaeuropa.orgwas created using MACME. The italian publishing house DeriveApprodi published the paper version of it starting from the XHTML version generated by MACME.A paper publication produced using MACME can include videos, audio, maps, interactive experiences, infoaesthetic information visualizations directly from the pages of the publication, by using QRCodes and AR markers directly generated from MACME. Markers can also be printed out on stickers and onto other materials to add digital content to any object or location.

EXAMPLE

REFF BOOK

A book of a fake institution in Italy: multiple authors engage the possibility to reinvent reality through a fake.The MACME platform is created and is used to assemblethe book, disseminating information about alternativecultural policies, critical practices and the opportunities forautonomous reinvention of reality

http://www.romaeuropa.org

DISSEMINATE INFORMATIONGEOGRAPHICALLY

Information can be disseminated across spaces, architectures, cities.

MACME can be used to:

create MAPS that are accessible by web/mobile

and directly in places using

STICKERS WITH QRCODES

AUGMENTED REALITY

MACME content produced on Wordpress can be printed out on QRCodes and Augmented Reality markers. These markers can be printed on stickers to fill entire places, cities and urban locations with content, videos, documentation.Content are accessible using location based web (and mobile web) interfaces produceable directly using MACME (using shortcodes that can be directly added to Wordpress pages and interfaces).MACME also includes 2 ready to use and personalize development environments that can be used to compile applications for iPhone/iPad and Android phones (using the XCODE environment from Apple and Eclipse environment+Android SDK ): these applications directly connect to the MACME system installed on your Wordpress blog and allow people to browse your content directly from the places they traverse.

EXAMPLE

UBIQUITOUSBORORO

Together with prof. Massimo Canevacci, an Augmented Realitysystem is used with the Bororo population living in Mato Grosso,Brazil. The system was used as an experiment to go beyond Anthropological writing, creating an environment in which multiplevoices autonomously express.UBIQUITOUS BORORO has been used to represent the politicalclaims of the Bororo population by completely covering the governmental buildings in Brasilia with QRCodes and AugmentedReality.

http://www.fakepress.it

OBJECTS AND BODIES CAN
BECOME VECTORS OFINFORMATION

QRCODES and AUGMENTED REALITY MARKERS can be used to transform objects, clothes and other things intoinstruments for information and interaction.

The QRCodes and Augmented Reality markers can be attached to objects to transform them into information filled natural interfaces.For example one of FakePress' publications, the AR Fluxus Box, was produced this way:http://www.flickr.com/photos/xdxd_vs_xdxd/sets/72157625600933902/

EXAMPLE

REFFAR DRUG

An Augmented Reality Drug is produced by FakePress underthe form of a fake pill box. The drug contains extensiveInformation about critical technological practices that can beused to promote free and autonomous forms of expression andinformation. The information is produced by creating QRCodes using the MACME platform and creating a box of medicine as a cure forsociety. The pill box has been disseminated in dozens of supermarkets In multiple cities using shopdropping techniques.

http://www.youtube.com/watch?v=SXaoPPkpqUo

BECOME AN UBIQUITOUS MEDIA BROADCASTINGSTATION

AUTONOMOUSLY DISSEMINATE MEDIA ALL AROUND YOU USING WIRELESS-BASED TECHNOLOGIES.

Other technologies such as the Bluetooth Warshttp://www.artisopensource.net/2009/12/01/bluetooth-wars-ahacktitude-2009/Allow transforming a laptop into an ubiquitous multimedia broadcast station.

EXAMPLE

BLUETOOTHWARS

A live Linux distribution designed to be put into a backpack,transforming you into a mobile multimedia broadcasting stationwith legs. Transmit media in realtime to the people around you,on their mobile phones, at 10-100 meters radius.Or collaborate with other people forming media barricades(10 people = 1 linear km of autonomous multimedia broadcasting,filling entire urban areas).Or leave your laptop with Bluetooth Wars inside a car parked in astrategic location and you immediately have a tactical mediabroadcasting station.

http://www.slideshare.net/xdxd/bluetooth-wars

REMIX THE WORLD!REINVENT REALITY!

THE WORLD IS ENCODED AND ENCODING THE WORLD (SPACE,TIME, ACTIVITIES, PRACTICES, ROLES, GENDERS...) IS THE MAIN TOOL TO ENACT POWER.

THESE TECHNOLOGIES AND PRACTICES ALLOW FOR CREATIONOF ADDITIONAL LAYERS OF INFORMATION ON ORDINARY REALITY.

THESE TECHNOLOGIES ARE PROGRESSIVELY BEING USED IN THEMIGRATION OF HUMANITY INTO THE HYBRID SPACE/TIME THATSITS ACROSS OUR ANALOG AND DIGITAL LIVES. OUR RELATIONSHIPS,CITIZENSHIPS, ECONOMIES, POLITICS AND ACTIVITIES PROGRESSIVELYSHIFT TO NETWORKED PRACTICES, AND NETWORKS EXIT COMPUTERSCREENS AND FLUIDLY MERGE TO THE WORLD.

APPROPRIATING THESE TECHNOLOGIES, WITH OPEN, FREE, ACCESSIBLE,AUTONOMOUS SOFTWARE, HARDWARE AND PRACTICES IS A KEYFACTOR FOR OUR FREEDOMS OF EXPRESSION AND INTERPRETATIONOF THE WORLD, AND TO ENACT OUR NARRATIVES ON SPACES, TIMES, BODIES.

NEXTSTEPS

FakePress

FakePress is promoting free, open and accessible platforms for ubiquitouscommunication, enabling the creationof new, autonomous practices that canbe used to write on the world.

Promotion takes place by enactingeducation practices and by providingfree technological infrastructures forcritical, tactical, ubiquitous communicationand information.

NOW!

workshops, support, technological scenarios

collaboration practices to invent new forms ofubiquitous information and communication

re-appropriation of technologies, media, formats and practices

creation of internationally coordinated events inwhich movements learn how to use thesetechnologies and make urban performances

NOW!

we are creating the initial set of workshops

we are creating a first event (for now: Rome, Milan, London)

we are distributing software and sharingknowledge.

we are supporting people in the creationof new languages, grammars, possibilities

JOIN!

www.fakepress.itwww.artisopensource.netxdxd.vs.xdxd@gmail.com