ref. sony

Sony bravia ball.TV spot


1A. The use of a narativo speech (introduction, body and outcome).

1B. The use of a number of elements objects as "actors" of the ad.

1C. Comparative resource use both during the announcement, and in compari-son with the final product at the end of the ad.

1D. Using the first person.

1E. Degree of intensity of action, increases as we reach the end of the ad.

1: Non verbal communicative language I'm interested because...

StructureIntroduction

Body

Ending

At each point in the narrative emerges a protagonist element.

0:00/0:06

0:06/2:20

Comparative resource.

Goal (sale).

Colorful.Alegre.Sound.Complex.

Colorful.Alegre.Sound.Complex.

Gray.Sad.Silent.Simple.

1º person.


2A. Use of the real references, to which a color is applied.

2B. Generate a greater intensity and / or contrasts through the composition. Using the different types of colors.

2C. Transition between higher and lower color intensity to generate greater aware-ness of this.

2: The color to convey beauty I'm interested because...

Color.

+ intensity - intensity

+ contrast. - contrast.

Bright/clear colors.Clear multicolored .

Tinted / clear color tinted.

Transition.

The color of the balls occupy 15%. Stands out against a gray background.

Background colors 60% gray. Neutral.

Take presence, other background elements.

80% of back-ground is gray. Neutral.

The colors of the balls occupy90% of the screen.

Loss of color presence of specific elements.

Color balls. Color balls.

Much of the back-ground is very dark, favors the color con-trast.

Much of the back-ground is very clear, injures the contrast of colors.

Color intensity.

Contrast color.

Types of colors


3A. Using super SlowMotion to generate moments in slow motion. Although most of the anunción is made with slow effect.

3B. Resource use more ZOOM. to see more detail at the moment.

3C. The timing to generate the visual impact is when the viewer and the characters that appear in the notice sets out the action of contemplating the fall of the balls down the slope.

3: Visual impact I'm interested because...

0:22

0:45 1:22

1:46

0:14 0:39 1:08 1:32

Super Slow + zoom.

Pelotas

Coche

Luna

Pelotas

Pelotas

Carretera

Carretera

Señal

Escaleras Puerta Pelotas

Note that all simple elements enhance the wall of balls.

Duration: 4s Duration: 4s Duration: 4s Duration: 6s

Arbol

Acera

T. a3:Dog watching from the door.

T. a4:Viewer watching from the TV window

T. a1: Children watching the balls. T. a2:

Women watching from the window.

T.a: Drop balls down the slope.

Slow time.

....... .......

Sony bravia ball.TV spot.

4A. Use of neuromarketing, The application of elements that stimulate the mind by showing interest in a moment of monotony or disinterest in the apparent tranquility of the video. This is interspersed elements that appear out of nowhere and causes a reaction in the person and additional stimulus.

4B. The constant camera changes and transitions generates a mental stimulation.

4: Neuronal encouragement I'm interested because...

v+v-

2:050:00

Transition.

Transition.

Transition.

Encouragement 1: Changes in plane + transitions.

Street level down plane.

Street level upwards plane.

Facade plane.(+ - ) 4s

(+ - ) 4s

(+ - ) 4s

Encouragement 2: Elements "unexpected".

final impact

From minute 1:22.

Neural stimulation occurs at the end of the ad after course of more than 1:30

flat and gray background.Focus your vision on the object "unexpected".

Black Background. Focus your eyes on the object stimulating the MAX.


5A. The structure of the slogan, which refers to the product only at the final moment.

5B. The technique used for the slogan.

5C. The role of persuasive rather than mandatory slogan, is related to the phrase itself.

5: Slogan I'm interested because...

SLOGAN: As a final persuaciación el-ement.

Technique:Phrase simple, effective, direct and reminder.Font CENTURY GOTHIC simple.White letters shines on dark backgrounds.Black background, focusing attention on the tagline.Simple illustrative icon referenced to final product.

Structure of the slogan:Without reference to the product, just a quality that is to seen in the video.

-Colour: generic word. He attributes all to all brands.-Like No Other: phrase that qualifies the product in a particular way. Distinctive Element.

Referencing the product.Referencing the product.New Bravia LCD TV-: the above attributes to product model illustrated with his image. The word "new" means the new product.

ref. sony

Documents

Transcript of ref. sony