Thomas van der Elsen, Richard Lawrence, Jumi Oladimeji, Alastair Smith.
ReF - DT - Design Thinking - Catherine Elsen (ULg)
Transcript of ReF - DT - Design Thinking - Catherine Elsen (ULg)
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design thinking.
© Catherine Elsen - 2015
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design thinking.
penser «design» ?
© Catherine Elsen - 2015
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Juicy Salif™ by Starck, Alessi
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Juicy Salif™ by Starck, Alessi
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design thinking.
penser «conception».
© Catherine Elsen - 2015
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Bill Moggridge
David Kelley
Tom Kelley
Mike Nuttall
Tim Brown
Jane F. Suri
© Catherine Elsen - 2015
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designerly ways of thinking.
designerly ways of knowing.
designerly ways of doing.
(Archer, 1979)(Cross, 1982)(Nelson & Stolterman, 2003)© Catherine Elsen - 2015
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«The collected experience of the material culture, and the collected body of experience, skill and understanding embodied in the arts of planning, inventing, making and doing».
(Royal College of Art, 1979)© Catherine Elsen - 2015
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Faisable Viable
Désirable
© Catherine Elsen - 2015
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Faisable Viable
Désirable
être empathique
➜
➜➜
© Catherine Elsen - 2015
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Faisable Viable
Désirable
être empathique
➜
➜➜
définir➜ ➜
INSPIRATION
© Catherine Elsen - 2015
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Faisable Viable
Désirable
être empathique
➜
➜➜
définir➜ ➜
créer
➜
➜➜
INSPIRATION
IDEATION© Catherine Elsen - 2015
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Faisable Viable
Désirable
être empathique
➜
➜➜
définir➜ ➜
créer
➜
➜➜
INSPIRATION
IDEATION
itérer viaprotocepts➜➜
© Catherine Elsen - 2015
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Faisable Viable
Désirable
être empathique
➜
➜➜
définir➜ ➜
créer
➜
➜➜itérer viaprotocepts➜➜
obtenir un feed-back➜
➜
INSPIRATION
IDEATION
IMPLEMENTATION
© Catherine Elsen - 2015
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Faisable Viable
Désirable
être empathique
➜
➜➜
définir➜ ➜
créer
➜
➜➜itérer viaprotocepts➜➜
obtenir un feed-back➜
➜
INSPIRATION
IDEATION
IMPLEMENTATION
© Catherine Elsen - 2015
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comprendre le client et son CdC
comprendre les utilisateurs finaux
comprendre sa propre démarche
OXO «Lost gloves wall»
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co-design
DIY
Makers...
collaboration
participatif
contact / observation continus
accès continu à des utilisateurs
personas
projection dans usages futurs
introspection
«design in use»
étude de marché
utilisateurs vus comme partenaires
utilisateurs vus comme ressources
utilisateurs vus comme sujets distants
focus groups
© Catherine Elsen - 2015
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la verbalisation
ne résoud pas tout
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OXO measuring cup™
© Catherine Elsen - 2015
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1. innovation de rupture ?2. chronophage !3. design de service ?
(Norman & Verganti, 2012)(Cain, 2005)(Postma et al., 2012)© Catherine Elsen - 2015
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«If I’d asked customers what they wanted they would have said a faster horse» (Ford, ca. 1908)
les freins
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Temps
Possibilités d'action
Connaissances sur la situation
future
Temporalité des situations de conception (d'après Midler, 1996)
Possibility to act
Knowledge on future activity
Time
(Midler, 1996)
© Catherine Elsen - 2015
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Temps
Possibilités d'action
Connaissances sur la situation
future
Temporalité des situations de conception (d'après Midler, 1996)
Possibility to act
Knowledge on future activity
Time
(Midler, 1996)
© Catherine Elsen - 2015
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Temps
Possibilités d'action
Connaissances sur la situation
future
Temporalité des situations de conception (d'après Midler, 1996)
Possibility to act
Knowledge on future activity
Time
(Midler, 1996)
l’inspiration empathique en complémentarité de l’inspiration technologique et industrielle
© Catherine Elsen - 2015
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(Elsen & Leclercq, 2014)
Nombre d’occurrences empathiquesDurée (en min.)Ratio #occ/#min
0
100
200
300
400
session empathique 45 min. 180 min. données empiriques
0
0,3
0,6
0,9
1,2
#occ. #occ/#min
sessions expérimentales de conception
© Catherine Elsen - 2015
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(Elsen & Leclercq, 2014)
Nombre d’occurrences empathiquesDurée (en min.)Ratio #occ/#min
0
100
200
300
400
session empathique 45 min. 180 min. données empiriques
0
0,3
0,6
0,9
1,2
#occ. #occ/#min
des méthodes agiles pour l’implémentation efficace du D.T
sessions expérimentales de conception
© Catherine Elsen - 2015
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© Catherine Elsen - 2015
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«To talk about design and leaving the designer out is like talking about music and
leaving the musician out».
(Johansson-Sköldberg, Woodilla & Cetinkaya, 2013)© Catherine Elsen - 2015