Reese's Strategy for Lending & Marketing
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Reese’s Strategy for Lending & Marketing Washington Credit Union League Doug True May 15, 2007
description
Introductory presentation at the lending and marketing conference for the Washington Credit Union League (WCUL).
Transcript of Reese's Strategy for Lending & Marketing
Reese’s Strategy for Lending & Marketing
Washington Credit Union LeagueDoug True
May 15, 2007
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Source: Why Not?
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B A
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Direct Auto
Indirect Auto
Second Mortgage
Mortgage
No Loan
In the past?EasierSimpler Message
I need my chocolaty marketer because…
Growth of point of sale
Shrinking # of member conversations
Supply exceeds demand
I need my peanut buttery lender because…
Loans are a gateway – conversation starter
Precious two-way conversation
I can use the data captured
