Redwood Systems Innovation Competition Presentation
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Transcript of Redwood Systems Innovation Competition Presentation
Jeremy Stieglitz
VP Marketing, Redwood Systems
The Lighting Market is Massive…
Source: Philips Lighting, 9/24/09 Analyst Day
Multi-billion-dollar markets in: • Lamps / Modules
• Other components • Fixtures • Controls
$80 Billion Worldwide : $20 Billion U.S. Commercial
…and LEDs Are Rapidly Taking Share
Source: Philips Lighting, 9/24/09 Analyst Day
$100B up for grabs over the next 10 years
The Energy Footprint in Lighting
30% of electricity in commercial buildings
50% is wasted
Controls solutions are Too rudimentary-or-
Too expensive, complex
Productivity impacted by “one size fits all” lighting
Difficult to “see into” or manage
Source: 2005 Building Energy Data Book
Driver AC Power: Distributed drivers at
each luminaire
DC low voltage
Centralized DC:
A new way to deliver power
AC high voltage
An Entirely New Lighting System
1. New Power Architecture: Centralized DC – Networked
2. Optimized energy efficiency: Right amount of light at the right time
3. Platform for building intelligence: high density sensor grids
3 Key Innovations: 3 Key Value Props
More efficient, lower cost faster, simpler install
50 - 75% energy savings, measured and verified
Rich data on how space is lit, heated, occupied, powered
Executive Team
Dave Leonard CEO
Jim Sekinger Sr VP Business Development & Sales
Stewart Findlater VP Engineering
Jeremy Stieglitz VP Marketing
Former Cisco executive with proven track-record scaling global teams and technologies to multi-$B levels. Networking luminary applying skill-set to new and growing market. Leadership positions at HP, Sun, and Cray.
Decades of experience in starting, positioning, and growing sales & BD teams in the lighting and controls industry. Deep M&A experience and global network from his leadership roles at Philips.
Nearly 20 years of experience in marketing ground-breaking networking and software technologies to global markets for Microsoft, Adobe, and Cisco.
Consistently ranked in the top 10% of engineering executives at Cisco. Made a career of delivering significant new technologies on-time and on-budget.
Mark Covaro CTO
Highly sought-after Silicon Valley engineering executive. Critical roles in developing major new technologies for Cisco, Sun, and AMD. Possesses unique set of engineering skills that drives Redwoodʼs “system-level” approach.
“Large Internet Search Firm” Results
Fluor. On 24/7
473 kWh1 LED On 24/7
285 kWh
Fluor. ExistingControls2
275 kWh LED Redwood 122 kWh
1. All energy usage on per week basis 2. Occ sensors + bi-level switch (Title 24); housekeeping include
56%
After Before
Right timing: LEDs present new disruptive digital light source
Right team: 50+ years at Cisco, Sun, Cray developing systems into Billion dollar markets
Strong traction with partners and customers
Redwood Systems Summary
“Thereʼs a way to do it better − find it”
—Thomas Alva Edison