Marketing Services Manual

The Redeye Marketing department is committed to providing our labels with knowledge and opportunities for promoting their new releases and catalog titles.

From traditional cooperative options like listening posts and price and positioning programs, to Redeye created materials like the New Release Book, Advance Promotional Mailing, and cooperative advertising with national chain Best Buy, Redeye Marketing has the tools available for your label to get the most out of marketing dollars allocated to promoting its releases.

This guide will explain and show examples of the opportunities that Redeye Marketing has to offer that your label is welcome to take full advantage of.

Redeye Marketing Services

Table of Contents

One Sheet PlacementAdvance Priority MailingVenue Scan ServicingIndie Store POP ProgramsPrint Ad Cooperative OpportunitiesOnline Advertising Opportunities-Facebook Advertising-Static Blog Bundles-Choose Your Own Blog Bundles-Pitchfork Ads-NPR: Public Media InteractiveRedeye Indies Only Product

Slide 4Slide 7Slide 9Slide 11Slide 22Slide 27Slide 29Slide 30Slide 34Slide 37Slide 39Slide 42

One Sheet Placement In New Release Book

The sales one sheet for the record is printed in this catalog with a color cover and black and white inside pages. Additional pages can be added for an additional cost. Single page advertisements can also be added to the book for a reduced cost. Highlight label news, a particular release, or a special tour and get guaranteed, specific street date New Release Book placement.

• CD - $250.00• LP - $200.00• EP - $150.00• 7 Inch - $75.00• Advertisement - $50.00

One Sheet Placement

One Sheet Examples

One Sheet Example Advertisement Example

Advance Priority Mailing

Redeye has created an ideal opportunity to reach our top accounts in a concise and convenient way. This special mailing is compiled and sent to a list of your choice, either the top 75 accounts or the top 150 accounts. This mailing includes a play copy and one sheet for the release. 75 or 150 promotional copies are required for this mailing. Copies with a spine are preferred, but not required.

Tier 1 – Top 75 Accounts Mailing - Cost per title is $50.00 plus shippingTier 2 – Top 150 Accounts Mailing – Cost per title is $50.00 plus shipping

Advance Priority Mailing

Venue Scan Servicing

Redeye Marketing can help account for venue sales for label artists on tour. This is an excellent way to bolster SoundScan numbers for a release and not miss out on tracking live show sales.

$150 – 3 Months of Service$300 – 6 Months of Service$500 – 12 Months of Service

Venue Scan Service

Indie Store POP Programs

Redeye Distribution recently surveyed our independent retail customers, asking what POP products that they find most effective.

            The top results came back as follows:                                    1) Physical Samplers                                    2) Posters                                    3) Stickers                                    4) Postcards           

Utilizing the top 4 POP results, Redeye created unique packages to allow you to promote a specific release, group of releases, or your catalog to our top independent retail customers. 

Indie Store POP Programs

Packages consist of combinations of physical samplers, posters, stickers, and postcards.  You can showcase developing artists, promote an upcoming tour, or highlight the entire catalog at an affordable rate. 

The program can be split amongst releases - you are not limited to only one release per promotion.  Package prices include all production of materials (sans design), implementation, and shipping to our top 75 indie store participants.  Design is available for additional fee.

All items (samplers/posters/stickers/postcards) are available a la carte. Please request pricing for individual items.

Indie Store POP Programs

• 3000 Physical Samplers

(40 per store) PACKAGE A

Samplers

• 400 Posters (5 Per Store)• 11”x17” color PACKAGE A

Posters

Stickers

•3000 Stickers

(40 Per Store)

•Black and White Vinyl

•4.25” x 2.75”

PACKAGE A

• 4000 Postcards (50 Per Store)• 4”x 6” –Two Sided

w/Color PACKAGE A

Postcards

Package A Includes:• 3000 Samplers (40 per store)• 400 Posters (5 per store)• 3000 Stickers (40 per store)• 4000 Postcards (50 per store)• All Production (sans design)• ShippingTotal Cost: $3,500.00

Package Deal A (All Components)

Package B Includes:• 3000 Samplers (40 per store)• 400 Posters (5 per store)• 1500 Stickers (20 per store)• 2000 Postcards (25 per store)• All Production (sans design)• ShippingTotal Cost: $3,250.00

Package Deal B (All Components)

Package C Includes:• 400 Posters (5 per store)• 3000 Stickers (40 per store)• 4000 Postcards (50 per store)• All Production (sans design)• ShippingTotal Cost: $950.00

Package Deal C (No Samplers)

Package D includes:• 400 Posters (5 per store)• 1500 Stickers (20 per store)• 2000 Postcards (25 per store)• All Production (sans design)• ShippingTotal Cost: $750.00

Package Deal D (No Samplers)

Print Ad CooperativeOpportunities

The Redeye Marketing department has created a series of affordable print ads that can be run to advertise releases and/or tour dates in 12 major U.S. markets.

We have two options for retail tags: Best Buy and a mixture of local independent stores. Each ad is a quarter page in size and features two cuts. Larger or individual ads available upon request and at additional expense.

Redeye Print Ad Co-Op

Best Buy Co-Op Print Ad

Store Print Outlet Cost

Best Buy New York Village Voice $425

Best Buy Philadelphia Weekly $325

Best Buy Boston Phoenix $525

Best BuySeattle Stranger/Portland Mercury $400

Best Buy SF Weekly $325

Best Buy Denver Onion $250

Best Buy LA Weekly $425

Best Buy Chicago Onion $350

Best Buy Austin Onion $200

Best Buy Atlanta Creative Loafing $525

Best Buy Washington DC City Paper $350

Best Buy Dallas Observer $425

¼ Page Ad Example

Store Print Outlet Cost

Indie New York Village Voice $425

Indie Philadelphia Weekly $325

Indie Boston Phoenix $525

Indie Seattle Stranger/Portland Mercury $400

Indie SF Weekly $325

Indie Denver Onion $250

Indie LA Weekly $425

Indie Chicago Onion $350

Indie Austin Onion $200

Indie Atlanta Creative Loafing $525

Indie Washington DC City Paper $350

Indie Dallas Observer $425

Indie Store Co-Op Print Ad

Indie Store Tags

New York, NY – Sound Fix, Permanent Records, Other Music, Halcyon, Good RecordsPhiladelphia, PA – Repo RecordsBoston, MA – Newbury ComicsSeattle, WA – Easy Street, Silver Platters, Sonic Boom, Everyday MusicPortland, OR – Music Millennium, Jackpot Records, Everyday MusicSan Francisco, CA – Rasputin, Streetlight RecordsDenver, CO – Twist and Shout, Albums On The Hill, Independent RecordsLos Angeles, CA – Amoeba HollywoodChicago, IL – Reckless Records, Permanent Records, Rolling Stones Records, Saki, Laurie’s Planet Of SoundAustin, TX – Waterloo, End of an EarAtlanta, GA – Criminal Records, Decatur CDs, Wax N FactsWashington, DC – Melody Music Shop, Crooked BeatDallas, TX – Good Records

Advertising Examples on Next Slide

Indie Store Co-Op Print Ad

¼ Page Ad Example Full Page Ad Example

Online Advertising Opportunities

Redeye offers the opportunity to advertise your release with banner ads on a wide array of blogs. We also offer advertising on Facebook, Pitchfork, and with the NPR Public Media Interactive network.

Supplementing marketing plans with online advertising is an excellent and affordable way of getting the word on your new release, targeting the exact audience and demographic that makes the most sense.

Redeye offers cuts in full packages or tiered pricing levels for advertising releases individually.

Online Advertising Opportunities

Let Redeye Marketing Services place ads that target the exact demographic you seek on the #1 social networking site in the world. RMS can work with practically any budget and create custom package plans upon request.

Redeye Facebook Compact Package - $125.00Ads run for 14 Days – Average 500,000 Impressions

Redeye Facebook Standard Package - $250.00Ads run for 14 Days – Average 1,000,000 Impressions

Redeye Facebook Deluxe Package - $500.00Ads run for 30 Days – Average 2,000,000 Impressions

Facebook Advertising

1 of 4 Cuts in Redeye Banner Bundle – 160,000 Shared Impressions - $325.00Includes: PasteMagazine.com, Paste Lifeline E-Newsletter, BrooklynVegan.com, PopMatters, KEXP

Indie Compact Package – 46,875 Impressions - $500.00Includes: PasteMagazine.com, PopMatters, KEXP

Indie Budget Package – 75,000 Impressions - $750.00Includes: PasteMagazine.com, PopMatters, KEXP, Largeheartedboy.com

Indie Standard Package – 160,000 Impressions - $1250.00Includes: PasteMagazine.com, Paste Lifeline E-Newsletter, BrooklynVegan.com, PopMatters, KEXP

Indie Deluxe Package – 272,500 Impressions - $2000.00**Includes: PasteMagazine.com, Paste Lifeline E-Newsletter, BrooklynVegan.com, PopMatters, KEXP,

Elbo.ws

**Added Value: (1) contest/giveaway on PasteMagazine.com (1 million impresssions), promoted in Lifeline (100k impressions) and Twitter/Facebook (75k impressions)

Indie Music: Static Blog Bundles

Examples (728 x 90 Banners)

Brooklyn Vegan

KEXP

Examples (728 x 90 Banners)

PopMatters

Paste Magazine

Examples (728 x 90 Banners)

Largehearted Boy

Elbo.ws

1 of 4 Cuts in Redeye Banner Bundle – 168,000 Shared Impressions - $325.00300 x 250, 160 x 600, 728 x 90 – Medium Rectangle, Skyscraper, and Leaderboard Banners**Cuts in Banner Bundle offer no choice – Advertising will appear on: Stereogum.com,

BrooklynVegan.com, and PopMatters.com

Indie Choice Budget Package – 72,500 Impressions - $750.00300 x 250, 160 x 600, 728 x 90 – Medium Rectangle, Skyscraper, and Leaderboard Banners

Indie Choice Standard Package – 168,000 Impressions - $1250.00300 x 250, 160 x 600, 728 x 90 – Medium Rectangle, Skyscraper, and Leaderboard Banners

Indie Choice Deluxe Package – 325,000 Impressions - $2000.00300 x 250, 160 x 600, 728 x 90 – Medium Rectangle, Skyscraper, and Leaderboard Banners

Indie Music: Choose Your Own Blog Bundles

Packages include rotation on your choice of three blogs listed below. Total number of impressions is split amongst all three blog choices:

Indie Music: Choose Your Own Blog Bundles

Indie/AltBrooklynVegan.comGorillaVsBear.netHypeMachine.comPopMatters.comRCRDLBL.comStereogum.com

Punk/RockAbsolutePunk.net

Buzznet.comPunkNews.org

Purevolume.com

Pop/Top 40CeleBuzz.com

ConcreteLoop.comIdolator.com

OKmagazine.comSocialiteLife.com

TheSuperficial.comWWTDD.com (What Would Tyler

Durden Do)

Choice Blog Examples

Stereogum

Gorilla Vs. Bear

1 of 4 Cuts in Redeye Banner Bundle – 125,000 Shared Impressions - $325.00300 x 250 and 728 x 90 – Medium Rectangle and Leaderboard Banners

Pitchfork Compact Package – 37,500 Impressions - $500.00300 x 250 and 728 x 90 – Medium Rectangle and Leaderboard Banners

Pitchfork Budget Package – 66,666 Impressions - $750.00300 x 250 and 728 x 90 – Medium Rectangle and Leaderboard Banners

Pitchfork Standard Package – 125,000 Impressions - $1250.00300 x 250 and 728 x 90 – Medium Rectangle and Leaderboard Banners

Pitchfork Deluxe Package – 214, 285 Impressions - $2000.00300 x 250 and 728 x 90 – Medium Rectangle and Leaderboard Banners

Pitchfork.com

Pitchfork Size Examples

Users are fans of NPR, PBS, and other like-minded content producers and are represented in major markets including: New York, Los Angeles, Washington DC, Philadelphia, Boston, San Francisco, Dallas and Detroit.

1 of 4 Cuts in Redeye Banner Bundle – 200,000 Shared Impressions - $750.00300 x 250, 160 x 600, 728 x 90 – Medium Rectangle, Skyscraper, and Leaderboard Banners

NPR – PMI Standard Package – 200,000 Impressions - $2500.00300 x 250, 160 x 600, 728 x 90 – Medium Rectangle, Skyscraper, and Leaderboard Banners

NPR – PMI Deluxe Package – 400,000 Impressions - $5000.00300 x 250, 160 x 600, 728 x 90 – Medium Rectangle, Skyscraper, and Leaderboard Banners

NPR - Public Media Interactive

NPR – Public Media Interactive

NPR – Public Media Interactive

Redeye Indies Only Product

Redeye has created a monthly street date to release your limited quantity and limited edition items. Any sort of special item can be marketed on this date. A cool pre-release 12 inch vinyl, a split 7 inch with awesome bands, special previously mail-order only items, or perhaps leftover tour stock, can all be placed into this program and sold under special terms (low cost, one way, etc).

Redeye Indies Only Product is promoted on the first street date of each month via the printed catalog and a dedicated eBlast to all pertinent retail partners.

Redeye Indies Only Product

Redeye Indies Only Examples

Let Redeye Marketing Services work for you. To book any of the advertising or promotions contained within, reach out to Jim or Zach below (or your project manager).

Jim Logrando Zach StephensonMarketing Services Manager Marketing Coordinator1-877-733-3931 x288 1-877-733-3931 x231jim@redeyeusa.com zach@redeyeusa.com

Contact Information