Redesigning Business Strategy for the post-reform landscape
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Transcript of Redesigning Business Strategy for the post-reform landscape
Redesigning Business Strategy
For The Post Reform Landscape
Consumer Focused Plan Design And Care Delivery
• Framing health plan business strategy in a competitive market
• What trends and potentially disruptive issues will present new opportunities and challenges?
• Collaborating with the Consumer on Their Health - Keeping the Promise of Retail Health
• What is retail health – really?
• How is it met in the market and what do consumers think
• What are the possibilities of retail health
What will be the impact of a level playing field
Health Insurance Exchanges
Consumer Choice
The Consumer as decision maker
Retail Health is about being where the consumers are...
Including on line...
73 million players“Education” through play... Big Food understands
Oct 6, 2010
#hcdc10http://healthca.mp
HealthyBlue
HealthyBlue
#hcdc10http://healthca.mp #hcdc10http://healthca.mp
#hcdc10http://healthca.mp #hcdc10http://healthca.mp
Vitality, Health and Wellness happens wherever I am
Participation and Engagement is the
promise of mHealth
The Future of Health is Social and Mobile
#hcdc10http://healthca.mp
Health 2.0 = (Me + MD)US
A compact definition for Health 2.0...
http://bit.ly/h2defn
#hcdc10http://healthca.mp
mHealth = (Me+MyGizmo+MD)US
My compact definition for mHealth...
A recipe for survival in a new world...
http://healthca.mp #hcdc10
Engage in an ongoing conversation with your Health Partners
... before they get sick, on a platform wherethey want to be, with tools and information that are both timely and relevant
@ekivemark
#hcdc10http://healthca.mp
Mark Scrimshire,Director, Web Strategy
@ekivemark
#hcdc10http://healthca.mp
[email protected]@ekivemark
http://ekive.blogspot.com
Mark Scrimshire,Director, Web Strategy