!"#"$"

Redefining Business Ownership

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Partnering with Entrepreneurs to Deliver Breakthrough Skincare Solutions

and Substantial Income Potential

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Convergence is Creating New Business Opportunities

Source: Euromoniter 2013

Rise of the Social Commerce

Breakthroughs In Skincare

$3.9 Billion Spent Annually on Anti-Aging

Skincare Products

Shift in Power from Corporations to Individuals

TRADITIONAL BUSINESS

MODELS ARE CHANGING

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The Right Business Model, at the Right Time, in the Right Market

Direct Sales Model with Low Cost of Entry, High Profit Potential

Channel

Clinically Proven Solutions That Deliver Results

Products

Profit

Support to Monetize the Value of Your Network

Established Brand That Works for You

Brand Presence

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Products

The information in this presentation is not intended to be used as a substitute for medical advice. Results may vary depending on the individual. Rodan + Fields® makes no guarantee as to the results you may experience.

!"*"$"

An Opportunity to Participate in a Multi-Billion Dollar, Growing Market

84% of Women in Their 20s Are Concerned About Aging

100% of Women Want to Look Younger than their Years

Many Consumers Are Dissatisfied with Their Current Products

Source: Rodan + Fields Beauty: The Impact of Aging Study, 2010

Skincare Is the #1 Defense Against the Appearance of Aging

84% of Women Feel Pressure to Look Younger

!"+"$"

What If ...

You could turn your bathroom into a virtual skincare clinic?

!","$"

ACUTE CARE™

PERCENT OF SUBJECTS SHOWING IMPROVEMENT IN CROW’S FEET**

**ACUTE CARE was used for the first four weeks with the REDEFINE Regimen and AMP MD System. In the following eight weeks, there was no return of crow’s feet when the REDEFINE Regimen and the AMP MD System continued to be used. Results may vary.

REDEFINE Clinical Results*

*Results may vary.

REDEFINE Regimen After 8 Weeks of Use PERCENT OF PARTICIPANTS EXPERIENCING AN IMPROVEMENT

AMP MD™ System After 8 Weeks of Use With the REDEFINE Regimen PERCENT OF PARTICIPANTS EXPERIENCING AN IMPROVEMENT

MACRO Exfoliator™

PERCENT OF PARTICIPANTS EXPERIENCING AN IMPROVEMENT IN SKIN TEXTURE

After One Use and After Four Weeks**

**One-use data includes use of MACRO Exfoliator™ Cooling Gel. Four week data includes use of Cooling Gels and REDEFINE Regimen. Results may vary.

!"#-"$"

Real Results: REDEFINE Regimen and AMP MD™ System in Four Weeks*

BEFORE

AFTER

*Unretouched photos. Results may vary.

BEFORE

AFTER

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Real Results: ACUTE CARE™ with REDEFINE Regimen and AMP MD™ System over Twelve Weeks*

BEFORE AFTER 4 WEEKS AFTER 12 WEEKS

*ACUTE CARE was used for the first four weeks with the REDEFINE Regimen and AMP MD System. In the following eight weeks, there was no return of crow’s feet when the REDEFINE Regimen and the AMP MD System continued to be used. Unretouched photos. Results may vary.

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Real Results: REDEFINE MACRO Exfoliator™

After Using the REDEFINE MACRO Exfoliator™ Once Weekly and Respective Regimen Daily*

BEFORE BEFORE

AFTER 2 MONTHS

AFTER 2 MONTHS

REDEFINE REGIMEN

AFTER 3.5 MONTHS

*Unretouched photos. Results may vary.

REVERSE REGIMEN UNBLEMISH REGIMEN

BEFORE

AFTER 2 MONTHS

BEFORE

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Brand Presence

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Established Brand with Significant Media Coverage

MORE MEDIA COVERAGE THAN ANY OTHER DIRECT SELLING COMPANY

Source: Meltwater News, US Coverage Only; Excludes Avon due to Extensive Paid Advertising

PRINT TELEVISION WEB

!"#("$"

Social Media Buzz

Example Of Weekly Social Snapshot – August 28, 2013 – September 09, 2013

!"#)"$"

People Are Taking Notice

The Direct Selling Association Awarded R+F four Ethos Awards in 2013, including the Vision for Tomorrow Award.

The American Business Awards Awarded Gold for Consumer Product Company of the Year.

Ernst & Young Dr. Katie Rodan and Dr. Kathy Fields were finalists for Northern California Entrepreneurs of the Year.

The San Francisco Business Times Recognized R+F as the 24th fastest growing company in the Bay Area in 2013.

Media Impressions Over 70 million media impressions in 2013 alone.

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Channel

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Our Direct Sales Model Focuses on Where the Power Resides

A LEADING CLINICAL SKINCARE LINE in Prestige Department Stores

2007

RETA

IL S

ALES

2014

DIRE

CT S

ALES

INDIVIDUALS BUILDING SKINCARE BUSINESSES Producing Volume Which Far Exceeds Our Retail Presence

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A Unique Model

LOW Cost of Entry

!! Leverage Your Network !! Share the Product !! Scale Efficiently and Quickly !! No Product Inventory

HIGH Profit Potential

!! Recoup Your Start-Up Costs in the First Month

!! Long-Term Residual Income !! Unlimited Earning Potential

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Leverage the Exponential Value of YOUR Network

YOU

!! Multiple “Generations” of Connections Drives Incremental Opportunities

!! Technology Enables Leverage, Speed and Duplication

!! Multiple Sources of Income: Sales and Commissions

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Proven, Turnkey Business Support

Customer Care

Email and Phone Access to Registered Nurses with Dermatology Experience

Sophisticated “Prescription” Tools and Guidelines for Determining Skincare Needs

Assessment Tools

Ongoing Skincare and Award-Winning Business Education From Leaders in the Field

Training

!"%%"$"

Building Your Business Anytime, Anywhere

Pulse Mobile

R+F Catalog

Mentors Magazine

Solution Tool

MACRO E App

R+F Biz Op

!"%&"$"

A Business Opportunity for People with Diverse Backgrounds

Stay-at-Home Mother and Wife of Former Major League Baseball Player Country Music Writer | Corporate Chief Financial Officer | Aesthetician

Elementary School Teacher | Luxury Real Estate Agent | Attorney | Architect

Home-Schooling Mom | Pharmaceutical Sales Representative Beauty Industry Marketing Executive | General Contractor / Builder

Former Professional Figure Skater | Public Relations Executive | Artist and Entrepreneur | Commercial Real Estate Broker  | Corporate Sales Trainer

!"%'"$"

Profit

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Start Your Own Business Today

BIG BUSINESS LAUNCH KIT $695

Also available: $395 Personal Results Kit and the $45 Business Portfolio. Kit contents subject to change.

RFX EXPRESS BUSINESS KIT $995

It Takes Just Minutes to Get Started

VALUED AT OVER $1,900

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On-the-Go Pack

Includes: NEW Flipbook with REDEFINE ACUTE CARE™ “before and afters”

!"%*"$"

Road to RFX

!"%+"$"

Redefining Business Ownership

Disclaimer: The information on this presentation has been provided by a Rodan + Fields Independent Consultant.  Rodan & Fields, LLC makes no guarantee as to the amount of income, if any, that Consultants participating in the business opportunity will generate.  Each Consultant’s business results may vary. For statistical information regarding Consultant earnings, please see the Rodan + Fields Income Disclosure Statement on our website: www.rodanandfields.com/images/Archives/RF-Income-Disclosure-Statement.pdf