Redefining Talent…

Services Presentation

• We are a full service creative media and marketing agency that specializes in servicing companies targeting the Ethnic minority audience by offering:

Creative positioning and branding strategies through the effective use of the right marketing mix for our clients’ products & services or event launches & campaigns

360-degree (TV, Print, Radio, Online & Mobile) campaign strategy, management and implementation (viz. media strategy, production, planning, buying and reporting & analysis)

• Founded in 2004, currently we service clients in the retail, property, entertainment and professional services sectors

ABOUT TALNETRadio

Online

TV

Outdoor

Mobile

Print

VISION

To be the leading full service creative media and marketing agency that services companies and brands that target the ethnic minority communities across the globe

MISSION STATEMENT

To be the leading full service creative media and marketing agency that targets the Ethnic minority audience through strategic PR and media campaigns (TV / Print / Radio / Online / Mobile) for customers seeking to market their brands, products, companies and events to these communities. In pursuing this mission, we will deliver value by executing campaigns in a professional manner using a structured and a result-oriented approach yielding optimum return on investment

Ethnic Population Forecast

• By 2030, Ethnic population is set to increase by two-thirds

• Predictions are that by the 2011 census, they will represent 12% of the UK population

1981 Census1991 Census

2001 Census2011 Census

(Forecast)

Population (in millions)

2.23

4.6

6.1

0

1

2

3

4

5

6

7

Pop

ula

tion

(in

million

s)

Sources: National Statistics 2001 census

(Sources: 2001 UK Census / The Grocer / Pfizer)

Total populationEthnic

Population

Count % %

Asian / British Asian

Indian 1053411 1.8 22.7

Pakistani 747285 1.3 16.1

Bangladeshi 283063 0.5 6.1

Other Asian 247664 0.4 5.3

South Asians in the UK

Spending:

• Women are the primary spenders in UK households.

• Today’s ethnic population is estimated to contribute in excess of £40 billion to the British economy

• 35% of all UK Asians live in London itself (735,000)

• 85% of independent retailers/shops in UK are owned by Asians with turnover in excess of £12.5 billion

Facts about South Asians in the UK

• Today’s ethnic population is estimated to contribute in excess of £40 billion to the British economy with a combined spending power of over £13 billion

• Over 96% of all Asians in the UK live in England

• Over 43% live in London and the South East• Over 66% of Asian adults have a disposable

income of £30k+• 85% of independent retailers/shops in UK are

owned by Asians with turnover in excess of £12.5 billion

• 50% of pharmacists & chemists in the UK are Asian owned

• The majority of the UK’s 120,000 restaurant & food outlets are owned by ethnic communities generating £14 billion

• 87% of Asians are owner/occupiers of homes and have more than 2 cars per household

• The internet is an increasingly popular medium with 2nd & 3rd generation ethnic groups.

Estimated average gross annual income of economically-active working-age population by country of birth, 2005/06 (UK Residents)

IPPR: Britains Immigrants – an economic profile (Sep 2007)

• Media Strategy and Marketing

– Product / Service Branding– Media / Marketing Consultancy– Media Marketing, Planning and Buying– Media Research & Statistics– Advertising & Creative

Conceptualization– Media Production consistent with

branding– Online strategy and marketing, SEO,

SEM– Online Branding (Web design &

development)

• PR

– Event planning, management and execution

– Sponsorships– Press / Online articles

SERVICES

PROCESSWe analyse all the creative and marketing requirements for the customer thoroughly

We research the competitive landscape for the client and document our findings to be presented

We plan the marketing campaign based on the analysis and research conducted and create a media / marketing plan

We create a media strategy and execute the campaign to the given budgets and estimated timelines

We review the campaign and optimise the campaign based on our findings

Customer Marketing

Requirements

1

4

3

2

5

1

2

3

4

5

Service: Product / Service Branding

• Client: Fudco (Vertical: Retail)Services Offered: Positioning of Company and Product– Based on client brief and feedback, Talnet conceptualised,

positioned and created a presentation for one of Fudco’s Health and Beauty Ayurvedic Product Range named Ayuuri to be presented to multiples like Tesco, Sainsburys and Asda

• Client: Actor Prepares UK (Vertical: Entertainment)Services Offered: Online Branding– Talnet has been commissioned as the exclusive online

media agency to assist in the online branding for Bollywood star Anupam Kher’s Actor Prepares UK Acting Academy’s three month courses

• Client: Royal Chai (Vertical: Retail)Services Offered: Product Positioning– Talnet created a positioning strategy with a catch phrase

“MUMMY” to set the client’s brand apart in the minds of the consumer from the existing market leader in the Instant Spiced Tea market

Service: Media / Marketing Consultancy

• Client: Fudco (Vertical: Retail)Services Offered:

• Talnet is signed as the exclusive marketing and media agency for Fudco and its brands. We are currently involved in the 360-degree branding, media and marketing consultancy for Fudco’s Spiced Tea product range named Chai Xpress that was launched in March 2009

• We are also involved in the 360-degree branding, media and marketing consultancy for Ayuuri, the Ayurvedic Health and Beauty product range that is due to be launched July / August 2009

• Client: BTM International (Vertical: Retail)Services Offered:

• Talnet is signed as the exclusive Ethnic minority marketing and media agency for BTM International who is the sole UK distributor of the global brand Power Horse, an energy drink from Austria

Service: Media Marketing, Planning & Buying

• Client: Sternon UK (Vertical: Property)Services Offered:

• Media Strategy & Marketing• Media Planning & Buying in the ZEE Bouquet

• Client: RD Enterprises (Vertical: Property)

Services Offered:• Media Strategy & Marketing• Media Planning & Buying in the ZEE & SONY

Bouquet

• Client: Power Horse (Vertical: Retail)

Services Offered:• Media Strategy & Marketing• Media Planning & Buying in the B4U Bouquet

Service: Media Research & Statistics

• Client: Westmill Foods (Vertical: Retail)Services Offered:

• Research conducted for a pilot on behalf of Indian brand Pataks and Chinese brand Green Dragon for a promotion in the Daily Telegraph

• Surveyed 50 Indian and 50 Chinese restaurants around the UK to build a conclusive report

• Client: Lenimex Group (Vertical: Professional Services)Services Offered:

• Research conducted for a pilot on behalf of Lenimex Business Consulting Group for its client, London Beer Supplies Ltd.

• Surveyed 100 pubs across North, East, South and West London to build a conclusive report

Service: Advertising & Creative Conceptualization

• Client: Westmill Foods (Vertical: Retail)Services Offered:

• Creative conceptualisation for the client’s Pakistani Basmati Rice brand, Habib

• Client: Fudco (Vertical: Retail)Services Offered:

• Creative conceptualisation for the client’s Ayurvedic Health and Beauty brand, Ayuuri

• Client: Royal Chai (Vertical: Retail)Services Offered:

• A creative in line with the Positioning strategy was conceptualised to help the client create a unique position in the instant spiced tea market

Service: Media Production

consistent with branding

• Client: Westmill Foods (Vertical: Retail)Services Offered:

• TV Commercial Media Production for the client’s Pakistani Basmati Rice brand, Habib, currently in progress

• Client: People Interactive Ltd. (Vertical: Services)Services Offered:

• TV Commercial Media Production for the client’s online matrimonial brand, Shaadi.com was produced for a media blitz throughout all South Asian bouquet of channels in 2008

• Client: Royal Chai (Vertical: Retail)Services Offered:

• TV Commercial produced for a media blitz throughout all South Asian bouquet of channels in 2007 - 2008

Service: Online Strategy and Marketing, SEO, SEM

• Client: HMV SaReGaMa (Vertical: Entertainment)Services Offered: Online and Affiliate Marketing

• Online media partners for the “Rafi Resurrected” Sonu Niigaam Live in Concert organised by the client in Birmingham, Manchester & London which led to 70% of tickets being sold online

• Online Positioning and Strategy

• Client: Laser Lipo Sculpture (Vertical: Medical)Services Offered: Online Marketing

• Conducted Search engine marketing campaign for the client’s website with strategic keywords in search and content placement network of Google and Facebook

• Client: Insight Medical Ultrasound (Vertical: Medical)Services Offered: Web Optimisation and Online Marketing

• Ongoing Search Engine Optimisation• Online Affiliations and Banners

Service: Online Branding• Client: Fudco (Vertical: Retail)

Services Offered:• Online branding, design and development of

the Hesh website, an Ayurvedic Health capsules and powders product range www.healthbynature.co.uk

• Client: HMV SaReGaMa (Vertical: Entertainment)Services Offered:

• Online branding, design and development of the SaReGaMa Events website, www.saregamaevents.com

• Client: Royal Chai (Vertical: Retail)Services Offered:

• Management of online branding, design and development of the Royal Chai website, www.royalchai.co.uk

Service: Event Planning Management and

Execution• Client: Mayfair Media Club (Vertical:

Entertainment)Services Offered:

• Event Planning, Management and execution for the client’s event Celebrating Farah Khan

• Conducted a master class around the noted Bollywood celebrity director, Farah Khan

• Client: B&B Promotions (Vertical: Entertainment)Services Offered:

• Event Planning, Management and execution for the client’s event Jagjit Singh Live in Concert

• Client: Kensington International (Vertical: Property)Services Offered:

• Event Planning, Management and execution for the client’s event Homes of India 2007 & 2008

Service: Sponsorships

• Client: Mayfair Media Club (Vertical: Entertainment)Services Offered:

• Created Sponsorship packs and sourced sponsorships for the client’s event Celebrating Farah Khan

• Client: B&B Promotions (Vertical: Entertainment)Services Offered:

• Created Sponsorship packs and sourced sponsorships for the client’s event Jagjit Singh Live in Concert

• Client: Angel Foundation(Vertical: Entertainment / Charity)Services being offered:

• Created Sponsorship packs and currently in the process of sourcing sponsorships for the client’s event Miss India Angel World Pageants

Service: Press & Online Articles

• Client: Mayfair Media Club (Vertical: Entertainment)Services Offered:

• Organised a Press Conference with Farah Khan and all media

• Client: Reliance BIG Music (Vertical: Entertainment)Services Offered:

• Conducted a Press Conference for Jagjit Singh’s latest Gujarati album launch

Our Clients

http://www.talnetproductions.co.uk

+44 208 349 7187 (w)+44 208 181 6153 (f)+44 794 423 3259 (m)+44 780 363 3926 (m) info@talnetproductions.co.uk

anair@talnetproductions.co.uk rnair@talnetproductions.co.uk

Suite #105, Dephna House, 24/25 Arcadia Avenue, Finchley Central, London N3 2JU

TALNET PRODUCTIONS

CONTACT