Redefining Social Network Redefining Social Network ServicesServicesA Solution to Personal Information and Knowledge A Solution to Personal Information and Knowledge

ManagementManagement

Tingting Jiang, Daqing HeTingting Jiang, Daqing HeSchool of Information SciencesSchool of Information Sciences

University of PittsburghUniversity of Pittsburgh

Research QuestionsResearch Questions

1.Why redefine social network services (SNS)?

2.Why redefinition involves personal information and knowledge management (PIKM)?

3.How to design PIKM-oriented SNS?

SMA 2007 Jiang, T. & He, D. Redefining SNS SMA 2007 Jiang, T. & He, D. Redefining SNS PAGE 1 PAGE 1

Social NetworkingSocial Networking

Publicity of social circles

SMA 2007 Jiang, T. & He, D. Redefining SNS SMA 2007 Jiang, T. & He, D. Redefining SNS PAGE 2 PAGE 2

Defects of Social NetworksDefects of Social Networks

•Distrust – decreasing relationship quality

•Fragmentation – maintenance burden

•Duplication – collective migration

SMA 2007 Jiang, T. & He, D. Redefining SNS SMA 2007 Jiang, T. & He, D. Redefining SNS PAGE 3 PAGE 3

Research QuestionsResearch Questions

1.Why redefine social network services (SNS)?

2.Why redefinition involves personal information and knowledge management (PIKM)?

3.How to design PIKM-oriented SNS?

SMA 2007 Jiang, T. & He, D. Redefining SNS SMA 2007 Jiang, T. & He, D. Redefining SNS PAGE 1 PAGE 1

Pop-up ConceptsPop-up Concepts

SMA 2007 Jiang, T. & He, D. Redefining SNS SMA 2007 Jiang, T. & He, D. Redefining SNS PAGE 4 PAGE 4

relationshiprelationship

peoplepeople

technologytechnology

social networksocial network

communicationcommunication

intellectual capitalintellectual capital

informationinformation

knowledgeknowledge

individualindividual

PIKMPIKM SNSSNS

Concepts OrganizedConcepts Organized

SMA 2007 Jiang, T. & He, D. Redefining SNS SMA 2007 Jiang, T. & He, D. Redefining SNS PAGE 5 PAGE 5

PIKMPIKM

exchangexchangee

consumpticonsumptionon

individualindividual

informationinformation

knowledgeknowledgeintellectual capitalintellectual capital

peoplepeople relationshiprelationship communicationcommunication

social networksocial network

SNSSNS technologytechnology

Personal Information and KnowledgePersonal Information and Knowledge

SMA 2007 Jiang, T. & He, D. Redefining SNS SMA 2007 Jiang, T. & He, D. Redefining SNS PAGE 6 PAGE 6

Personal Information

Personal Knowledge

Everyday Tasks

evidence guidance

Individual Intellectual Capital

Seven PIKM PrinciplesSeven PIKM Principles

SMA 2007 Jiang, T. & He, D. Redefining SNS SMA 2007 Jiang, T. & He, D. Redefining SNS PAGE 7 PAGE 7

PrinciplesPrinciples ProcessesProcesses

Accessing I & K

Browse, search, ask, learn…

Evaluating I & K

Question, test, confirm…

Organizing I & K

Categorize, index, file, integrate…

Analyzing I & K

Sense-making, hypothesize, identify…

Conveying I & K

Answer, present, publish…

Securing I & K Backup, encrypt…

Collaborating with I & K

Meet, share, communicate, co-work…

PIKM FrameworkPIKM Framework

SMA 2007 Jiang, T. & He, D. Redefining SNS SMA 2007 Jiang, T. & He, D. Redefining SNS PAGE 8 PAGE 8

The dynamics of PIKM and collaboration network

explicit----------

---tacit

explicit----------

---tacit

evaluating

organizing analyzing

securing

collaborating

collaborating

collaborating

accessing conveying

SNS + PIKM: Win-WinSNS + PIKM: Win-Win

•SNS as PIKM tool

Cultivating relationships for collaboration

•PIKM as SNS goal

Strengthening trust in practical environment

SMA 2007 Jiang, T. & He, D. Redefining SNS SMA 2007 Jiang, T. & He, D. Redefining SNS PAGE 9 PAGE 9

Research QuestionsResearch Questions

1.Why redefine social network services (SNS)?

2.Why redefinition involves personal information and knowledge management (PIKM)?

3.How to design PIKM-oriented SNS?

SMA 2007 Jiang, T. & He, D. Redefining SNS SMA 2007 Jiang, T. & He, D. Redefining SNS PAGE 1 PAGE 1

Personal Profile Collaboration Workspace Module

Knowledge Network of Practice

Platform Module

An Initial Model - 1An Initial Model - 1

SMA 2007 Jiang, T. & He, D. Redefining SNS SMA 2007 Jiang, T. & He, D. Redefining SNS PAGE 10 PAGE 10

Workspaces (W)

Collaborators-----------------Interaction

area-----------------Resources repository

-----------------Tools

Personal profile (P)

Virtual identitiesIntellectual repository

Social network

An Initial Model - 2An Initial Model - 2

SMA 2007 Jiang, T. & He, D. Redefining SNS SMA 2007 Jiang, T. & He, D. Redefining SNS PAGE 11 PAGE 11

P

P

P

P

P

P

W

W

W

W

W W

WWP

evaluating organizing analyzing securingaccessing conveyingcollaborating

search engine, email, Web…

collaborative filtering, user rating…

blogging, bookmarks,database…

spreadsheets,visualizations…

passwords,firewalls…

presentations,HTML…

social networking…

Knowledge network of practice

Platform

Thank you!