Brand architecture: building brand value. Brand Breakfast 17 April 2014
Re.Defining Brand Architecture
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Transcript of Re.Defining Brand Architecture
Off The Record Consulting Brand Architecture 360 Marketing
Re.Defining Brand Architecture with BMB By Petros Triantafyllou
Brand Architecture is a well-‐planned design of a system, a higher-‐level plan for every company that wants to achieve its goals. A plan that is executed so we can determine how to best build and scale your brand over time.
Brand architecture comes first ...and then comes Branding.
Everything you do -‐ or -‐ don’t do -‐ is branding. It's the on going process in creating a unique name and image for a product or service in the "selectors"* mind mainly through advertising, promotion, PR and
social media campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that will attract and retain loyal customers. Brand & Market Blueprint by Off The Record Consulting, is the way to go when you and you and your company want to create new opportunities. The BMB determines your Brands "place in the market" and creates your Brand's High-‐level plan. Next steps are strategy, your brand logo, your visual imagery, slogans, tag-‐line and your brand's marketing plan. For more please visit otrcgroup.com Petros "Peter" Triantafyllou is an expert in international marketing, a Brand Architect. Managing Partner at Off The Record Consulting, since 1995 Peter has been associated with top mass media brands and involved as a marketing consultant in retail and FMCG brands in Greece and Cyprus, creating value. Off The Record Consulting is a 360ο Marketing services company that specializes in brand architecture, helping companies to create new opportunities. # * "selectors" consumers no more.