Redefining Airline Distribution @ Lufthansa Group · The Lufthansa Group’s NDC API powered by...
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lufthansagroup.com lufthansagroup.com Redefining Airline Distribution @ Lufthansa Group Heike Birlenbach SVP Sales LH Group Airlines & CCO Hub Frankfurt 17.05.2017
Transcript of Redefining Airline Distribution @ Lufthansa Group · The Lufthansa Group’s NDC API powered by...
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Redefining Airline Distribution @ Lufthansa Group
Heike BirlenbachSVP Sales LH Group Airlines & CCO Hub Frankfurt
17.05.2017
Our Distribution strategy is designed to meet our customers expectations, considering current socio-economic trends
Heike BirlenbachRedefining Airline Distribution @ Lufthansa Group
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“The last best experience that anyone has anywhere, becomes the minimum expectation for the experience they want everywhere” - B. v. Kralingen (IBM)
Digital Individual Easy to use
Lufthansa Group believes in dynamic & customer targeted offers, distributed through our own shops and NDC enabled partnerships
Heike BirlenbachRedefining Airline Distribution @ Lufthansa Group
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Dynamic offersExtended Reach
Interactive Distribution Offer Creation
New Distribution Capability
CustomerNeeds
RelevantOffers
Besides fostering direct distribution in the travel market place, our activities feature new offering capabilities in our own shops
Heike BirlenbachRedefining Airline Distribution @ Lufthansa Group
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Advance LHG digital platforms
Attract partners to LHG Marketplace
Horizontally (airlines) and vertically (Hotel, Car, Miles & More)
Multiply offering capabilities of LHG Marketplace
Broaden the LHG digital portfolio
Heike BirlenbachRedefining Airline Distribution @ Lufthansa Group
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Increasing adoption of NDC
NDC benefits for partners/customers
Lower entry prices in .com & direct
connect
NDC Smart Offer
NDC Partner Programme
Dynamic pricing &
tailored offers
… and more is to come!
The Lufthansa Group continuously upgrades its NDC API through tailored and new dynamic offers as well as state-of-the-art technology
Functional NDC API
Full capabilities
Coming soon
Lufthansa Group takes a step forward to modern airline retailing jointly with strategic partners
Heike BirlenbachRedefining Airline Distribution @ Lufthansa Group
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“Be where our customers are”
New NDC-Partnership with a leading global OTA
Fare Bundles
Rich Content
NDC Partner Programme
Based on the Lufthansa Group NDC Offer & Order Management System, both partners follow their path to innovate and develop their leading role in an evolving market place.
Make shopping more customer centric
Create value
Foster innovation in an agile technological environment
Heike BirlenbachRedefining Airline Distribution @ Lufthansa Group
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Customer expectations require design of digital, individual and easy to use solutions
Interactive customer communication enables us to place relevant offers at any purchase point
NDC Smart Offer further enhances Lufthansa Group’s NDC API content proposition
Smart Solution.NDC Partner Programme – coming soon by the Lufthansa Group Airlines
The Lufthansa Group’s NDC API powered by Farelogix is fit for all customer segments
Redefining Airline Distribution in a nutshell – Key takeaways
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Thank you very much for your attention
