houseparty.com

For general inquiries andrequest for proposals:

sales@houseparty.com

800-393-1102

Our recent campaign with REDBOOKwas a hit for the magazine, advertisersand consumers

ChallengeReposition REDBOOK to a younger audience; convey this is “notyour mother’s REDBOOK”

Solution1000 House Parties on June 18, 2011 that...

• Tied in three top tier advertisers (L’Oreal, Snyder’s of Hanover,Seattle’s Best Coffee) who contributed to a robust party packthat jump started social media buzz

• Was supported with extensive PR (TODAY, NYT), editorialcoverage in the book and a post-event Twitter party

• Drove subscriptions

Results• Over 33,000 Opt-ins for 1,000 host slots

• Conversations online and off spread to over12 million impressions

• Intent to purchase REDBOOK rose by 58 points

• 40% redemption rate on subscription cards

• Valuable insights for REDBOOK and advertisers including content areas for the publication, significant lifts in awarenessand purchase intent along with verbatims for top tier advertisers

45%redemption rate on

subscriptions

12+ million

impressions

58point increase

purchase intent

“The most e�ective way to sample any product is to actually

have a consumer experience it, This is like Redbook parachuting

into a party and saying, ‘Here we are.’”

Mary Morgan, VP, RedbookThe New York Times, 2011