Instructions Please complete the following assignments:

Part 1: Résumé and readiness statement Part 2: Photo series Part 3: Creative writing Part 4: Personality profile Part 5: Professional awareness: topic option 1 Part 6: Professional awareness: topic option 2

Each part must be bound in a separate, labeled folder (a duo-tang/clip type

folder is preferred), for a total of six folders. Each folder must contain a title page

indicating the name of the assignment, your full name, your RRC student number, your

mailing address, and any other elements listed in the assignment instructions. Do not use

a single three-ring binder or single portfolio case to bind all six parts. Do not place pages in

individual plastic sleeves. Material that is not packaged and labeled correctly will not be assessed.

Part 1: Résumé and readiness statement assignment1. Supply an up-to-date, detailed résumé written specifically for entrance consideration for this program.

2. In approximately 500 words, neatly typed and double-spaced, describe what you have done to prepare yourself

to be successful in the Creative Communications program.

3. Bind your résumé, readiness statement and title page in a folder, following the instructions listed above.

Your résumé and readiness statement will be evaluated for content, organization, and writing proficiency.

Part 2: Photo series assignmentPersonally shoot a series of five photographs taken specifically for this assignment that either:

a) tell a sequential story OR b) are based on a central theme.

Possible themes could include nature, sports, city life, architecture, rural life, people (but not portraits), but feel free to

come up with something on your own.

Print out your five photographs and mount them on paper, one per page, then put them into a duo-tang type folder

with your name and address labeled on the front of the folder. Do not use a 3-ring binder, or place pages in

individual plastic sleeves. Do not submit loose photographs.

Provide a title page with a brief statement explaining the theme or story that you are telling with the photographs.

At the bottom of the page, write your full name, RRC student number, and mailing address.

Red River College | Creative Communications Program

2020 Portfolio Submission

PART 3:

Creative Writing

Taylor J. Taylor

Student number: 00000

123 Anywhere Street

Winnipeg, Manitoba

A1B 2C3

PART 2:Photo Series

Taylor J. Taylor Student number: 00000

123 Anywhere Street

Winnipeg, Manitoba

A1B 2C3

PART 1:Résumé and Readiness

Statement

Taylor J. Taylor Student number: 00000 123 Anywhere Street Winnipeg, Manitoba R1B 2C3

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Part 2: Photo series assignment continued

Tips:

1. Make sure your photographs are sharp and properly focused (not blurry).

2. Make sure your photographs are properly exposed (not too dark or too bright).

3. Make sure each of your photographs is taken from a different angle so each photograph is distinctly

different from the others.

4. Do not include vacation photographs.

5. Research examples of photography portfolios to help you get ideas for your photographs.

Your photographic series will be evaluated for concept, originality, composition, effort, and overall presentation.

Remember, you must shoot your own photographs.

Part 3: Creative writing assignment 1. Choose ONE of the following three photographs. Write a short story about this photograph.

The story should contain a fictional character or characters and a fictional storyline created by you.

2. The story must be between 400 and 500 words.

3. Be original and avoid clichés.

4. Create a complete story — not a scene from a longer work.

5. Check your grammar, spelling, and punctuation.

6. Ensure your submission is neatly typed and double-spaced.

7. Create a title page with the name of the assignment, your full name, your RRC student number,

your mailing address, the title of your story, the word count, and indicate which photograph your

story is based on (photograph one, two or three).

8. Bind your title page and story in a folder, following the instructions listed on page one.

Your work will be evaluated for content, structure, creativity, originality and writing proficiency.

Photograph One Continued next page

Photograph Three

Photograph Two

Part 4: Personality profile writing assignment 1. Write a personality profile of 400 words about an interesting person in your community. Rather than focusing on

a chronology of a life, focus your profile on the most significant and interesting information about your subject.

2. Do not write about a friend, or someone to whom you are related. Hint: go out and find someone you don’t know

who has a compelling story.

3. Interview your subject face-to-face. Include compelling details and short quotes of their direct speech.

4. Use proper grammar, spelling, and punctuation to ensure your writing is clear and effective.

5. Ensure your submission is neatly typed and double-spaced.

6. At the top of the story please disclose how you chose the person you are writing about and if you do actually

know them or have a relationship with them.

7. Take a clear and creative colour photo of the person you interview. The photo must be original work done for

this assignment.

8. Present the photo you took in 4x6-inch format, printed in colour on paper, or mounted/glued to a piece of paper.

9. Create a title page with the name of the assignment, your full name, your RRC student number, your mailing

address, the full name of the person you’re writing about, and the word count.

10. Bind your title page, story and photo in a folder, following the instructions listed on page one.

Your work will be evaluated for effort, content, structure, detail, originality, photography and writing proficiency.

Parts 5 and 6: Professional awareness assignments In this section, you can demonstrate your awareness of the professional communications industry, your ability to use

credible research to support an argument, and your explanatory writing skills. Each of these elements, as well as your

ability to follow the instructions below, will be evaluated.

Choose TWO of the three topic options listed after these instructions. Write a 450-500 word response to each of the two topics. The first topic option you choose will be Part 5; the second will be Part 6. Follow all of these instructions to create successful submissions.

1. Use a headline that identifies which topic option you are writing about.

2. Clearly articulate your well-organized opinion in the body of your submission. Use full sentences and paragraphs

and subheadings if appropriate.

3. Provide information that supports or provides context for your opinion from at least two different credible

sources. (Please see next page for guidance on what makes a source “credible.”)

4. Provide clear, complete identification of your sources for support points. (Please see next page for an example.)

5. Ensure your submissions are neatly typed and double-spaced.

6. Create title pages with the name of the assignment, your full name, your RRC student number, your mailing

address, headline title, and word count.

7. Bind the two parts in their own folders with their title pages, following the instructions listed on page one.

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Parts 5 and 6: Professional awareness assignments continued

Credible sources

For the purposes of this assignment, “credible” sources could include mainstream media coverage from local or

national newspaper, magazine, radio, television journalists or their news websites; information from websites

published by professional bodies like governments, elected officials, companies, registered charities/non-profits,

professional associations, public interest groups or educational institutions; books; speeches from opinion leaders,

etc. DO NOT consider Wikipedia a credible source, nor any other site that doesn’t offer a clear attribution of the

information to a professional expert or researcher on the topic.

Identifying your sources

For each support point you use, provide the author/source’s name, the publication or platform in/on which you found

the information, and the date the information was published (if that’s available). If your source is online, please also

provide the URL (link) to the page where you found the material. You can provide this information in parentheses

right after you provide the information in your text. For example:

Newcomers to Manitoba face additional challenges succeeding in our education system, due to shortages or gaps in their education before arriving here, or difficulty keeping up in English, or a host of other social and economic pressures. (Carol Sanders, “Refugee’s success shows potential of young newcomers” published on winnipegfreepress.com, June 2, 2018. Link: https://www.winnipegfreepress.com/local/refugees-success-shows-potential-of-young-newcomers- 484374363.html?k=vb2LkO )

Plagiarism statement for the overall portfolio instructions:

DO NOT use passages or ideas from others in any part of your work portfolio submission without acknowledging

your sources. Plagiarism is unacceptable in professional communications and in the Creative Communications

program. Self-plagiarism is also possible but not permitted; do not repurpose any prior work you have done in the

past to fulfil this assignment. Submissions containing plagiarized content will not be evaluated.

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Parts 5 and 6: Professional awareness assignments continued

Topic option 1 – Advertising

This full-page advertisement (shown below) was published in The New Yorker Magazine in July 2019.

Is this an example of a good or bad advertisement? Write a response that demonstrates your awareness of how

advertising works.

Ad copy:

Drive like there's a tomorrow.

Where you go is your business. How you get there is everyone's. Because getting from A to B has a big impact on our destination.

That's why we're building a fleet of electric cars, with zero direct emissions, which begins rolling out in 2020. It's why we're building labs in schools to teach children the latest technology. And why we're aiming to go carbon neutral globally by 2050. You see, making cars is a big responsibility. And driving them is too.

Now, it doesn't have to be the all-electric I.D. Buzz here (it's not quite ready yet). In fact, sometimes riding a bike may be the best thing to do. Just as long as we all drive something bigger than ourselves.

Because, pretty soon, those in the back seat will be the ones in the front. And we want to make sure they like what they see. Drive bigger.

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Parts 5 and 6: Professional awareness assignments continued

Topic option 2 – Journalism

1. Read the statement below, one which triggered a recent controversy in Canada:

"You people love... You, they come here. Whatever it is. You love our way of life, you love our milk

and honey," former Coach's Corner personality Don Cherry said in a Hockey Night in Canada broadcast.

"At least you could pay a couple of bucks for poppies or something like that. These guys paid for your

way of life that you enjoy in Canada..."

2. Now, go online and look very closely at how various media covered the resulting stories that came out

of it. Critically think and make note of at least three different news stories, each taking a different

angle. Do not analyze opinion pieces, editorials or columns. Start by listing the news outlets, the

reporters and the date for each story, then answer the following:

Did the reporters do a good job? Why or why not? Back up your claims with evidence for why you

think that.

Topic option 3 - Public Relations

Please read the statement below, published by the Executive Dean and Provost of Indiana University

following an essay published by Professor Eric Rasmusen (one of its business professors).

The controversial essay, titled “Are Women Destroying Academia? Probably,” argued that “geniuses

are overwhelmingly male because they combine outlier high IQ with moderately low Agreeableness

and moderately low Conscientiousness.”

Professor Rasmusen has also expressed controversial opinions on his personal social media.

Once you have read Indiana University’s official response, please answer the following question.

Given that any organization’s ultimate objective is to build customer confidence (to keep it in business and growing), please discuss:

1) How you feel the university’s official response will be likely to affect its appeal to students and donors (explaining why, with specific reference to the facts presented here)

2) What you think a public relations advisor’s priorities should be in managing communications on behalf of an organization, in controversial situations.

Indiana University's statement on the First Amendment

This message was sent to the Kelley School of Business community Nov. 20, 2019.

Professor Eric Rasmusen has, for many years, used his private social media accounts to disseminate his

racist, sexist, and homophobic views. When I label his views in this way, let me note that the labels are

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Parts 5 and 6: Professional awareness assignments continued

not a close call, nor do his posts require careful parsing to reach these conclusions. He has posted,

among many other things, the following pernicious and false stereotypes:

• That he believes that women do not belong in the workplace, particularly not in academia, and that he

believes most women would prefer to have a boss than be one; he has used slurs in his posts about women;

• That gay men should not be permitted in academia either, because he believes they are promiscuous and

unable to avoid abusing students;

• That he believes that black students are generally unqualified for attendance at elite institutions, and are

generally inferior academically to white students.

Ordinarily, I would not dignify these bigoted statements with repetition, but we need to confront exactly what we

are dealing with in Professor Rasmusen’s posts. His expressed views are stunningly ignorant, more consistent with

someone who lived in the 18th century than the 21st.

Sometimes Professor Rasmusen explains his views as animated by his Christian faith, although Christ was neither a

bigot nor did he use slurs; indeed, he counseled avoiding judgments. Rhetorically speaking, Professor Rasmusen has

demonstrated no difficulty in casting the first, or the lethal, stone.

His latest posts slurring women were picked up by a person with a heavily followed Twitter account, and various

officials at Indiana University have been inundated in the last few days with demands that he be fired. We cannot,

nor would we, fire Professor Rasmusen for his posts as a private citizen, as vile and stupid as they are, because the

First Amendment of the United States Constitution forbids us to do so. That is not a close call.

Indiana University has a strong nondiscrimination policy, and as an institution adheres to values that are the opposite

of Professor Rasmusen’s expressed values. We demand tolerance and respect in the workplace and in the classroom,

and if Professor Rasmusen acted upon his expressed views in the workplace to judge his students or colleagues on

the basis of their gender, sexual orientation, or race to their detriment, such as in promotion and tenure decisions or

in grading, he would be acting both illegally and in violation of our policies and we would investigate and address

those allegations according to our processes. Moreover, in my view, students who are women, gay, or of color could

reasonably be concerned that someone with Professor Rasmusen’s expressed prejudices and biases would not give

them a fair shake in his classes, and that his expressed biases would infect his perceptions of their work. Given the

strength and longstanding nature of his views, these concerns are reasonable.

Therefore, the Kelley School is taking a number of steps to ensure that students not add the baggage of bigotry to

their learning experience:

No student will be forced to take a class from Professor Rasmusen. The Kelley School will provide alternatives to

Professor Rasmusen’s classes;

Professor Rasmusen will use double-blind grading on assignments; if there are components of grading that cannot

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be subject to a double-blind procedure, the Kelley School will have another faculty member ensure that the grades

are not subject to Professor Rasmusen’s prejudices.

If other steps are needed to protect our students or colleagues from bigoted actions, Indiana University will take them.

The First Amendment is strong medicine, and works both ways. All of us are free to condemn views that we find

reprehensible, and to do so as vehemently and publicly as Professor Rasmusen expresses his views. We are free to

avoid his classes, and demand that the university ensure that he does not, or has not, acted on those views in

ways that violate either the federal and state civil rights laws or IU’s nondiscrimination policies. I condemn, in the

strongest terms, Professor Rasmusen’s views on race, gender, and sexuality, and I think others should condemn them.

But my strong disagreement with his views—indeed, the fact that I find them loathsome—is not a reason for

Indiana University to violate the Constitution of the United States.

This is a lesson, unfortunately, that all of us need to take seriously, even as we support our colleagues and classmates

in their perfectly reasonable anger and disgust that someone who is a professor at an elite institution would hold,

and publicly proclaim, views that our country, and our university, have long rejected as wrong and immoral.

Lauren Robel

Executive Vice President and Provost

Source: The Washington Post, 22 Nov. 2019, ‘‘ ‘I have never ever ever seen a university statement like this. My god.’” by Valerie Strauss

Parts 5 and 6: Professional awareness assignments continued

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General instructions for submission of portfolio1. All text components must be neatly typed and double-spaced. Do not submit hand-written items.

2. Review the instructions listed on page one, and package the six parts in their own folders accordingly.

3. Clearly label the front of each folder with the name of the assignment, your full name, your RRC student

number, and your mailing address.

4. Place all six separate folders in an envelope and address to:

Red River College Student Service Centre Roblin Centre – Exchange District Campus P104 –160 Princess Street Winnipeg, MB R3B 1K9 ATTN: Tracey Seida RE: Portfolio Submission / Creative Communications Program

5. Submit your portfolio by mail or in-person to the RRC Student Service Centre, Roblin Centre,

Exchange District Campus, 160 Princess Street, during office hours:

Monday - Thursday 8:00 am - 4:30 pm; Friday 9:00 am - 4:00 pm (hours subject to change).

Please note: Material that is incomplete, or not packaged and labeled correctly, will not be assessed.

Deadline for submissionThe portfolio submission must be received by RRC at the location listed above at or before 12:00 p.m. Thursday, April 16, 2020. Late submissions will not be accepted for any reason. If your assignment is not received by the deadline at the location listed above, your application will be withdrawn.

It’s a good idea to plan ahead and get your work submitted well before the deadline. Your ability to meet a deadline

is part of this assessment. Due to the high volume of applications, we are unable to return any part of your submission.

Next step of application process The portfolio submissions are evaluated by Creative Communications faculty. Applicant portfolios are ranked in

order of score. Applicants are offered seats beginning with the highest score.

Program Orientation Session

All applicants receive an e-mail notification from RRC in mid-May indicating whether or not they will be invited

to a mandatory orientation session. Successful applicants will be asked to participate in a two-hour orientation

session in Winnipeg at 1:00 p.m. Tuesday, June 2, 2020. The session provides an opportunity for faculty to review

the program calendar, guidelines, equipment, software and material requirements, recommendations to prepare to

begin the program, and for applicants to ask questions.

There are limited seats for the Creative Communications program. Following the information session, applicants

will receive an e-mail indicating if they are being offered a seat for Fall 2020, or if they are wait-listed. Seats

become available to the wait list up until the start of the program on August 31, 2020.

Applicants not offered a seat for Fall 2020, including those on the wait list, may reapply for a future intake by

submitting a new application, application fee, and new portfolio based on the portfolio specifications for that

application year.