Red Cell Media Book

marketing communications

RedCell Media Book_spreads_Layout 1 12/11/2012 15:49 Page 2

Client:Ariston

Industry sector: Domestic heating, hot water and renewableproducts

Target audience:Installers, merchants, specifiers and builders

Article type: Face to face with Ariston's Technical ManagerByline: Condensing technologyApplication story: Ariston boilers at Ferrier PointNews release: Launch of Aquabravo cylinders

Other:Social media


Client:Leisure Sinks

Industry sector: Kitchen sinks and taps

Target audience:Merchants, installers, housebuilders, developers,local authorities and housing associations

Article type: Byline: The changing face of kitchen sinksNews release: Launch of Spa Filter tap

Other:Organised editors visits, newsletters andbackground briefings for trade press


Client:AGA Stoves & AGA Refrigeration

Industry sector: Solid fuel and wood burning stovesPremium refrigeration products

Target audience:Installers, plumbers, fires and fireplace retailersand self-builders, kitchen designers and fitters,consumers and homeowners

Article type: News release: Launch of Little Wenlock ClassicNews release: Launch of Minsterley Boiler StoveNews release: Smoke exempt stovesByline: Focus on solid fuel

Other:Organised editors' factory visits, backgroundbriefings for consumer editors


Client: Rayburn

Industry sector: Central heating range cookers

Target audience:Installers, heating engineers, plumbers,kitchen retailers, specifiers and self-builders

Article type: Article: Focus on RayburnNews release: £500 cash back promotionByline: Linking renewables with oil and wood


Client: Rayburn

Industry sector: Central heating range cookers

Target audience:Heating installers, plumbers and self-builders,kitchen designers & fitters

Article type: News release: Launch of Rayburn Heatranger 600News release: Rayburn Heatranger 600 &Benchmark schemeCompetition with Farmers Weekly – 13,000responses

Other: Organised full product launch and foundry tourfor editors


Editors visit and tour of AGAfoundry to launch new Rayburn


Client: MHS Boilers

Industry sector: Commercial and industrial boilers

Target audience:Local authorities, building services engineers,housebuilders, consultants and contractors

Article type: Byline: Networked heatingByline: Biomass heatingByline: Energy efficient heatingNews release: New condensing boilersNews release: New hot water generation product


Client: MHS Boilers

Industry sector: Commercial and industrial boilers


Article type: Application story: Installation at golf club Application story: Installation at Land RegistryApplication story: Installation of district heating unitsNews release: Launch of swimming pool boilersByline: Commercial heating


Client: Elco

Industry sector: Renewable heating systems


Article type: Byline: Solar installationsByline: Heat pump specificationApplication story: Installation of solar at fire stationApplication story: Installation of solar at luxury pool


Client: Titon

Industry sector: Ventilation systems and window and door hardware

Target audience:Local authorities, housing associations, building services and ventilation consultants and specifiers, window fabricators and installers.

Article type: News release: Launch of Select Xtra trickle ventNews release: Vent-Trex overhead ventilatorNews release: Part F CalculatorApplication story: Manchester apartment blockByline: Part F and the Building Regulations


Client: MHS Radiators

Industry sector: Central heating radiators and towel rails

Target audience:Kitchen, bathroom and heating retailers,installers and heating engineers, builders,developers, interior designers and consumers

Article type: News release: Curtain radiatorNews release: Vintage radiatorByline: Panel radiatorsByline: Radiator trendsApplication story: Installation of radiators atLuton Hoo




Target audience:Kitchen, bathroom and heating retailers,installers and heating engineers, builders,developers, interior designers and consumers

Article type: News release: New curtain radiatorNews release: Contemporary Makura radiatorNews release: Award winning Carat radiatorByline: How to size radiatorsNews release: Fingers towel rail

Other:Provision of photographs to publications,social media


marketing collateral




Marketing collateral: Rebranding, advertising, media buying,e-marketing, social media, productcatalogues, retail price lists, trade salesbrochures, website design andmaintenance, sales presenters, point-of-sale, photography & set building, vehicle livery


Client: Titon

Industry sector: Ventilation systems and window and door hardware

Marketing collateral: Advertising, media buying, direct mail,promotional items, product catalogues, video production, annual report & accounts,photography & set building, computergenerated animation (CGI) of ventilationsystems range


Clients: WHCM, Internet Watch Foundation, The Renewal Programme

Industry sector: Charities

Marketing collateral includes: Rebranding, advertising, website design,service sector brochures & folders, posters,annual reports, newsletters, direct mail,photography


Client: Finesse Design

Industry sector: Pewter door and cabinet handles

Marketing collateral: Rebranding, product catalogues, retail price lists, point-of-sale, direct mail


Client: MHS Boilers, ELCO

Industry sector: Commercial & industrial boilers, hot waterservices and renewables

Marketing collateral: Rebranding, advertising, media buying,e-marketing, trade sales brochures,newsletters, website design andmaintenance, direct mail, photography & setbuilding, translations, vehicle livery


Client: Braxted Park Estate

Industry sector: Wedding and conference venue

Marketing collateral: Advertising, sales brochures, service sectorleaflets, promotional invitations, direct mail,photography


Client: Gigawave, Hitachi

Industry sector: Broadcast and HD camera equipment

Marketing collateral: Advertising, product catalogues, technicalsales brochures, photography and mediarelations


Berrington

Rembrandt

Client: AGA Stoves and Rayburn

Industry sector: Woodburning stoves and central heatingrange cookers

Marketing collateral: Trade advertising, CGI, photography & setbuilding, installer newsletters, Rayburnmicrosite design & production

Little W

enlock

Minsterle

y

Much Wenlock

MuchWenl

ockCla

ssic

Little Wenlock Classic SE

Little Wenlock Classic

Fusion PelletStove

k

Heating Hot water Renewables

Client: Ariston

Industry sector: Domestic heating, hot water and renewables

Marketing collateral: Advertising, media buying, e-marketing, point of sale (POS), mini product catalogue,trade sales brochures, newsletters,photography & set building, vehicle livery


12 bridge street, coggeshall, colchester, essex co6 1np

tel: 01376 561666 e: [email protected] www.redcell.info


Red Cell Media Book

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