Red Bull Flugtag custom profile www.myspace.com/myspaceflugtag

Client AIM/Campaign Objective:

Primary: To promote the 1st annual Red Bull Flugtag

in Sydney on April 6th 2008 to MySpace users in NSW

Secondary: to allow latecomers to enter through a Red

Bull competition based custom community on

MySpace.

Tertiary: To further engage Red Bull’s core target

market with the Red Bull brand by using the MySpace

environment.

Campaign outline:

MySpace and Red Bull gave one lucky MySpace user

the chance to design the MySpace entry to the first

Red Bull Flugtag held in Sydney in April 2008. Users

were asked to submit a design as a jpeg and were

judged on creativity and fitting in with the theme of

‘friends’

The winner as part of their prize won an all expenses

paid trip to Sydney for the event as well as $2K

spending money.

Results:

• Highly successful inaugural event! Over 30,000 people in

attendance!

• Increased Brand loyalty from MySpace users (see following

page)

• Over 9,000 Unique Visitors

• Average time spent on page = 3:37mins per Unique Visitor

• Over 12,000 Page Views

• 61,000 of User activity focused within NSW

• 6,024 Trailer plays of Red Bull Video

Red Bull Flugtag custom profile www.myspace.com/myspaceflugtag

See how MySpace transfers into offline benefits for our users!

Our winner Julz in the hot seat!

The MySpace Flugtag Team

Did Red Bull and MySpace provide REAL value for Red Bulls target market?

The writing is on the Wall!