Red bull By: Amy Cummings
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Transcript of Red bull By: Amy Cummings
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RED BULL
BY: AMY CUMMINGS
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HISTORY Red Bull was first created as an
adaption to the Thai energy drink Kraeting Daeng
Created by Dietrich Mateschtz, an international marketing director
First introduced in the U.S.A in 1997 Red Bull has remained it’s same logo
since it’s debug Red Bull’s slogan “It Gives you Wings”
and marketing commercials wasn’t created until the late 90’s
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TARGET MARKET Red Bull is popular with teens
all the way up through people in their 30s
Popularity of Red Bull in alcoholic drinks also influences target market
Red Bull is estimated to dominate 60-70% of the energy drink market
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SURVEY RESULTS…Do you like the current size of the Red Bull
can?YesNoUnsure
Do you like the current color scheme of the Red Bull can?
YesNoUnsure
Would you recognize the Red Bull Logo if image was not there?
Yes NoUnsure
Would you pre-fer if the slogan was on the can?Yes
NoUnsure
Would you pre-fer the slogan
above or below the logo?
AboveBelowUnsure
Should wings be incorporated in
the logo? YesNoUnsure
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…SURVEY RESULTSDo you like the
current color scheme of the Red
Bull logo? YesNoUnsure
Do you like the current font of the
Red Bull logo?YesNoUnsure
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DESIGN INFLUENCES
Deidrich’s main inspiration came from his first taste of Krating Daeng, which is Thai for "Red Bull”
Most of the Red Bull design aspects come from Krating Daeng
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Other Red Bull Products..
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PROCESS… Quick Survey I found that only 20% of the 30
students I ask could clearly identify the Red Bull logo, most identified the logo being a single red bull
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...PROCESS Listened to the audience, chose to
reduce the logo to one bull “It Gives you Wings” Additional features added to unify logo;
I.e. steam, sun, and wings along with a circling new font
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…PROCESS Intro to Illustrator… !!!!!! After a series of unfortunate events,
my design turned out well all together.
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THUMBNAILS
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THE FINAL DESIGN