Red alkemi services and products catalog
description
Transcript of Red alkemi services and products catalog
Services and Product Catalog Version 1.0 (Year 2010)
RedAlkemiSCO 353-355 Sector 34 A Chandigarh, Chandigarh (UT) 160022. India Phone: 1-696-367-8179, 1-415-315-9555www.RedAlkemi.com
ISO 9001 Certified | Copyright © 2010 RedAlkemi. Since 1986. All Rights Reserved.
About RedAlkemi Founded in 1986, RedAlkemi has grown steadily to become an industry leader in the Internet Marketing and Web Development space. RedAlkemi delivers measurable online success through Search Engine Marketing, Social Media Marketing and Web Development. Over 400 clients across the globe, from multiple industries have leveraged RedAlkemi’s innovative solutions and expertise to record impressive business growth. With 20 business partners, 85% repeat business, multiple challenging projects and a motivated team of 130 professionals, RedAlkemi has the expertise to help you win over your business challenges.
Key Achievements Huge experience spanning more than 2 decades
Over 400 clients across the globe
20+ Business Partners
Complete Range of Web Development and Online Marketing Services
Contemporary (Web 2.0) Solutions
Our Work Philosophy
The RedAlkemi MIDAS touch below outlines our work philosophy, and our commitment towards delivering measurable online
success.
ISO 9001 Certified | Copyright © 2010 RedAlkemi. Since 1986. All Rights Reserved.
Services and Products
Products Website Micro Analysis
Social Media Intelligence
Search Engine Marketing Intelligence
Usability & Conversion Analysis
Keyword Research Analysis
Link Building Scope Analysis
Annual Marketing Strategy
Special SEM Packages
Services Website Design
Web 2.0 Development
Search Engine Marketing
Link Building
Social Media Marketing
Pay Per Click Advertising
Comprehensive Approach (Web Development and
Online Marketing)
ISO 9001 Certified | Copyright © 2010 RedAlkemi. Since 1986. All Rights Reserved.
ServicesFor a serious online business, it is important to create a web presence with e-commerce web solutions that are user-friendly,
robust, can scale up with growing needs and can serve visitors efficiently.
RedAlkemi is an efficient web solution company that will deliver successful custom web solutions, which begin with careful
thought & thorough planning.
Selecting a suitable development environment for custom web solutions and affordable website solutions depends a lot on the
nature of the site and the project requirements. For effective e-commerce web solutions one needs to carefully think about the
technologies to be deployed, as you are likely to live with it for a long time.
RedAlkemi presently offering following services:
Website Design
Web 2.0 Development
Search Engine Marketing
Link Building
Social Media Marketing
Pay Per Click Advertising
ISO 9001 Certified | Copyright © 2010 RedAlkemi. Since 1986. All Rights Reserved.
Website DesignFor a serious online business, its important to develop a website that is well designed, attractive, easy to navigate and highly usable. A well designed website will have relevant information, user-friendly functionalities and the capability to retain visitors, build trust and make them come back again.
A good website design takes into account graphics, content, functionality, placement of elements and well-researched use of color. Simplicity in design allows a user to focus on the important aspects of the website, such as its message, usability, functionality and the end result of meeting the objective of the website owner in terms of conversion. Your website is a direct reflection of your brand, business, image, quality and services.
Presently RedAlkemi is offering following design services:
Logo Design
Graphics Photoshop (PSD) Design
HTML/CSS Conversion
Table-based/Table less Design
Our Design showcase can be checked at:
http://www.redalkemi.com/graphics
ISO 9001 Certified | Copyright © 2010 RedAlkemi. Since 1986. All Rights Reserved.
Web 2.0 DevelopmentThe term "Web 2.0" is commonly associated with web applications that
facilitate interactive information sharing, interoperability, user-centred
design, and collaboration on the World Wide Web. Examples of Web 2.0
include web-based communities, hosted services, web applications, social-
networking sites, video-sharing sites, wikis, blogs and mashups.
RedAlkemi deals in two technologies primarily, PHP and .Net. Technology
choices are tough to make, and typically, while we would outline affordable
website development solutions for you to understand our perception, we
don’t put the onus on you to choose the technology to build the website. We
recommend the language and platform the site would be best built in
keeping in mind its traffic, load, scalability and upgrade costs.
The websites developed by us can be checked at:
http://www.redalkemi.com/portfolio
ISO 9001 Certified | Copyright © 2010 RedAlkemi. Since 1986. All Rights Reserved.
Search Engine OptimizationSearch Engine Marketing is a combination of various online marketing services, which include, Search Engine Optimization (SEO), One-Way Link Building, Content Syndication and PPC. RedAlkemi provides professional Search Engine Marketing services. Low Cost search engine marketing is a sure-fire way to increase your visibility amongst major search engine result pages.
RedAlkemi is specialized in following SEM services:
Search Engine Optimization
One-way Link Building
Pay Per Click Advertizing
Content Syndication
ISO 9001 Certified | Copyright © 2010 RedAlkemi. Since 1986. All Rights Reserved.
Link Building
The number of links pointing to your site from other sites denotes the importance of your site to search engines. Effective link building plays a
crucial role in determining the ranking of website in search engine result pages. RedAlkemi’s link building packages include strategies to gain
page rank (PR), increase your link popularity and attain high rankings for focused keywords.
The number of links pointing to your site from other sites denotes the importance
of your site to search engines. Effective link building plays a crucial role in
determining the ranking of website in search engine result pages. RedAlkemi’s
link building packages include strategies to gain page rank (PR), increase your
link popularity and attain high rankings for focused keywords.
Link Quality Parameters
We follow the following link quality guidelines to ensure that you not only get full
value for your investments in a link building campaign
Securing "unidirectional" or only-Incoming (non-reciprocal) links
Links with relevant "Keywords" in the Anchor Text
Links from industry-relevant pages
Links from industry specific article pages
No links through "redirect" scripts
No JavaScript links
No links from "framed" pages
No "flash" embedded links
No robots.txt excluded link pages ISO 9001 Certified | Copyright © 2010 RedAlkemi. Since 1986. All Rights Reserved.
Link Building - Quality ReportingWe have an extensive process to track the performance of our link-building
campaigns .
Below is a snapshot of sample report.
Following are the key highlights of reporting:
These are actual links, not submissions
Performance tracking based on 7 parameters like
Page Rank, Alexa Rating and Industry relevance.
3 Levels of Quality Assurance
Ranking Analysis
ISO 9001 Certified | Copyright © 2010 RedAlkemi. Since 1986. All Rights Reserved.
Social Media MarketingRedAlkemi’s Social Media Marketing service is designed to help companies create
brand equity. Social media marketing services allow companies to market their
products and services and manage their online reputation through social networks.
RedAlkemi is the best social media marketing company for effective and affordable
social media marketing. Take advantage of our team of social media marketing
experts to enhance your brand’s online visibility.
RedAlkemi is specialized in following SMM services:
Corporate Blog Marketing & Management
Social Bookmarking
Social Network Marketing: Marketing on Facebook and Marketing on
MySpace
Forum Promotion
Online Press Releases
Social Media Optimization Articles
Please take a look at our SMM packages at:
http://www.redalkemi.com/smm-packages.php
ISO 9001 Certified | Copyright © 2010 RedAlkemi. Since 1986. All Rights Reserved.
Pay Per Click Advertizing
What we are offering? Creating an account and campaign, activating your
account and getting your ads running
Write targeted ad texts and tips for successful ads
Help you choose the most appropriate keywords to
advertise
Measure your success and improve your performance
PPC resources, support options, and tips to stay up-to-
date
Pay per click (PPC) is an Internet advertising model used on
websites, in which advertisers pay their host only when their ad is
clicked. It is a great way to drive targeted traffic to your site. It allows
you to get maximum exposure, while you control the amount you
want to spend on your marketing campaign.
ISO 9001 Certified | Copyright © 2010 RedAlkemi. Since 1986. All Rights Reserved.
Comprehensive Approach (Web Development and Online Marketing) Contd.
Website Design and Development Website Design
Functional Specification Understanding
Website Wire Frame Development
Website User Interface Design
Website Programming Development
Website Deployment
Website Hosting
Online Marketing Search Engine Marketing (SEM)
Link Building (LB)
Social Media Marketing (SEM)
Our USP is that we deliver “Measurable Online Success” to our clients, and this cannot be done with the design &
development of the site alone. In fact, this is the first step, and there is a need of extensive Online Marketing for the site to
ensure Online Success for your venture. Our comprehensive annual plan comprises of our Web Design, Development and
Internet Marketing Service in which we will be doing Website Design, Development, Administrative services, Shared Hosting,
Pre-Launch Marketing activities, and the complete Online Marketing of the website. Apart from providing these deliverables, we
have also come up with a payment plan spread over a period of 12 months that allows you to pay for the services in Easy
Monthly Installments (EMIs).
ISO 9001 Certified | Copyright © 2010 RedAlkemi. Since 1986. All Rights Reserved.
Comprehensive Approach (Web Development and Online Marketing)Contd.Our Comprehensive approach comprises of Web Development and Online Marketing services going hand-in-hand. Below is a
sample annual schedule for a comprehensive solution.
Activity Mar10 Apr10 May10 Jun10 Jul10 Aug10 Sep10 Oct10 Nov10 Dec10 Jan11 Feb11Web Design
Project Documentation
Wire Frame Development
User Interface Design
Web Development
Website Hosting
SEM pre-launch strategy
Search engine Optimization
Social Media Marketing
Blog Setup & management
Social Bookmarking
Link Popularity Building
Article Syndication
Online Press Releases
Website updates
ISO 9001 Certified | Copyright © 2010 RedAlkemi. Since 1986. All Rights Reserved.
Comprehensive Approach – Success TrackingWe have an extensive process in place to track the performance of our comprehensive projects. Below is a snapshot of a
sample Success Tracking Report (STR) report.
ISO 9001 Certified | Copyright © 2010 RedAlkemi. Since 1986. All Rights Reserved.
Following are the key highlights of reporting:
Monthly Performance tracking based on 15 parameters like Page
Rank, Alexa Rating and Industry relevance.
Traffic Growth and Conversion Growth Projections
Keyword Ranking on major Search Engines
Keyword Traffic Monitoring
Link-popularity Trends
Products
Presently we are offering following SEM products:
Website Micro Analysis
Social Media Intelligence
Search Engine Marketing Intelligence
Usability & Conversion Analysis
Keyword Research Analysis
Link Building Scope Analysis
Annual Marketing Strategy
RedAlkemi's Search Engine Marketing products are designed to help site owners get detailed and insightful analysis for their
websites. Having a complete understanding of your website’s position, competition, usability, ideal keywords and market
intelligence helps identify the optimum search marketing strategy that your company should adopt.
Take advantage of our expert research team to put together detailed analysis for your website.
ISO 9001 Certified | Copyright © 2010 RedAlkemi. Since 1986. All Rights Reserved.
Website Micro-Analysis ($350)This report will provide insight into your current market standings & can form the
basis of a comprehensive search engine marketing strategy.
This analysis consists of 6 steps including:
1.Review the site from a business and online perspective, including design and
usability aspects.
2.Review of current SEO statistics
3.Existing Keyword Research
4.Recommended keywords
5.Competitive analysis based on link backs, citations and indexed pages
6.Summary of findings and recommended action items
ISO 9001 Certified | Copyright © 2010 RedAlkemi. Since 1986. All Rights Reserved.
Social Media Intelligence (SMI) ($1000)
ISO 9001 Certified | Copyright © 2010 RedAlkemi. Since 1986. All Rights Reserved.
This comprehensive Social Media Intelligence report gives you insight on your
website standing on the social media front in comparison to your direct competitors,
as well as recommendations for promotion on social media.
This analysis monitors your presence and competition on: Blogs
Forums
Video sites like YouTube
Social bookmarking sites
Social media networks
Additional analysis on: Your website's social media share
Comparison chart with traffic estimates
Competition comparison
Recommendations for promotion
SEM Intelligence (SEMI) ($350)This analysis would help analyze your website's visibility in comparison with top
competitors across popular Search Engines.
This analysis consists of: On-page and off-page optimization status of the website in comparison to
its top Competitors
The website's Online Presence in relation to its competitors
The website's Traffic Graph in comparison to top competitors
Targeted keywords and keyword rankings of the website in comparison
with its competitors
ISO 9001 Certified | Copyright © 2010 RedAlkemi. Since 1986. All Rights Reserved.
Usability & Conversion Analysis ($1000)This report analyzes every aspect of your website to identify possible break downs in
usability for your online visitors.
This analysis consists of: Home Page, Site Logo
Overall Look and Feel of the site
Page Uniformity, Customer Experience
Credibility and Trust
Website Copywriting
Navigation and Links
Search Function
Product Pages and Shopping cart
Checkout Process and Form
Registration and Login
Help and FAQs
Logical path to conversions
Other important sections of the website
Comparison with top competitor websites along with recommendations for
improvement
ISO 9001 Certified | Copyright © 2010 RedAlkemi. Since 1986. All Rights Reserved.
Keyword Research & Analysis ($350)Keyword Research is by far the most important aspect in any Search Engine
Optimization initiative. Keyword Phrase Research is a process of selecting the most
"optimum performance" keyword phrases that can help visitors find your site.
This analysis consists of: Keyword Recommendations
Keyword Research Sheet with competition
and monthly searches
Keyword Efficiency Index
Current Keyword Rankings
Return on Investment for each keyword
ISO 9001 Certified | Copyright © 2010 RedAlkemi. Since 1986. All Rights Reserved.
Link Building Scope Analysis ($350)This analysis will give you insights into the type of link building campaign you should
initiate for your website to improve rankings.
This analysis consists of: List of targeted keywords along with keyword type, monthly searches,
competition
Number of links required to rank higher for targeted keywords
Landing Page Optimization Recommendations
ISO 9001 Certified | Copyright © 2010 RedAlkemi. Since 1986. All Rights Reserved.
Annual Marketing Strategy ($750)
Main Highlights of the Analysis: Website Overview
Competition Analysis - SEM
Competition Analysis - SMM
Keyword Analysis with rankings on Google in comparison
with top competitors
Key Observations SEM
Key Observations SMM
Key Observations Google Analytics
Recommendations to beat the competition - SEM and SMM
Marketing Activities required
Our Online marketing strategy service studies your online business and covers an in-depth segment of all online media and
how they should be utilized for the promotions of your website.
ISO 9001 Certified | Copyright © 2010 RedAlkemi. Since 1986. All Rights Reserved.
This analysis consists of: Action-plan for Online Marketing, quarter-
wise
Task vs. Time plan
Detailed Competition Intelligence
Budget Forecast
Success Expectation by year-end
Case StudiesPlease take a look at the following successful projects done by us. We have done Website Design, Development and Online
Marketing for these websites.
www.Celtic-WeddingRings.com
www.multitrode.com
www.Xembly.com
E-Commerce
Community
Corporate
ISO 9001 Certified | Copyright © 2010 RedAlkemi. Since 1986. All Rights Reserved.
ReferencesBelow are some handy references for you to review and further evaluate our capabilities. Please click on the links below to view
details in your web browser.
RedAlkemi Portfoliohttp://www.redalkemi.com/portfolio
RedAlkemi Case Studieshttp://www.redalkemi.com/case-studies
RedAlkemi Articleshttp://www.redalkemi.com/articles
Testimonials for RedAlkemihttp://www.redalkemi.com/testimonials
Key People at RedAlkemihttp://www.redalkemi.com/key-people.php
RedAlkemi Bloghttp://www.redalkemi.com/blog
RedAlkemi Press Roomhttp://www.redalkemi.com/press-room
ISO 9001 Certified | Copyright © 2010 RedAlkemi. Since 1986. All Rights Reserved.
Key People
Atul Gupta - Co-Founder & CEO
Anuja Lath - Co-Founder & COO
Chhavi Firani - Operations Head
ISO 9001 Certified | Copyright © 2010 RedAlkemi. Since 1986. All Rights Reserved.
Thank You!
RedAlkemi
SCO 353-355 Sector 34 A Chandigarh, Chandigarh (UT) 160022.
Website: www.redalkemi.comSales: +1-866-272-5127, +1-646-367-8179, +1-415-315-9555Fax: +1-866-684-0610UK: +44-208-099-9163Dev Office: +91-172-2645904, 2645905 India Fax: +91-172-5009009India Skype: RedAlkemi
ISO 9001 Certified | Copyright © 2010 RedAlkemi. Since 1986. All Rights Reserved.