Technologies, Marketing and Operations

For Subscription Businesses

Presented by NPM Technologies

by NPM Technologies

RecurRex is your

subscription eCommerce

partner.

RECURREX - WHAT IS IT?

What is subscription eCommerce?

This innovative eCommerce model helps online merchants retain customers

more easily. By subscribing to a product, the clients will receive it on a

recurring basis. ?How much is client loyalty worth?

As a merchant or a retailer, retaining clients is a challenge. With

subscription eCommerce, you simply offer an incentive to your customers

in exchange for their loyalty. Over the course of 3, 6 or even 12 month-

committments, the cost of acquiring and retaining clients (the value of the

incentive you gave them) will have largely paid off.

CLI

ENT

LOYA

LTY

What type of products can be sold through subscription eCommerce?

In North America, they now sell everything from beauty products to airline

tickets subscriptions plans. This trend will inevitably hit Asia - the benefits for

both consumers and retailers are too important.

PRODUCTS

THE TYPE OF PRODUCTS THAT SELL WELL IN A SUBSCRIPTION ECOMMERCE

Typically, subscription eCommerce products fall under three categories:

DiscoveryReceive a surprise every month (or

even better, every week!)

Try before you buyReceive samples on a recurring basis.

If you like it, you can then buy

a bigger quantity

CommoditiesFor everything that you buy

on a recurring basis

Ÿ Tea or coffee of the month

Ÿ Chocolates, sweets, bakery

items, (and many more

food items)

Ÿ Shirt of the month (or

season)

Ÿ Scarf of the month

Ÿ Beauty products samples

Ÿ Perfume samples

Ÿ Food samples

Ÿ Food (coffee, chai, spices,

peanut butter)

Ÿ Beauty products

Ÿ Toilet paper, soap,

shampoo, etc.

Ÿ Water

Ÿ Razor blades

RECURREX VALUE PROPOSITION

We work with companies who have a

subscription eCommerce potential but for

whom it is not their core business.

We leverage their brand notoriety and supplying

power to build a recurring revenue stream that

they didn’t have before.

PRODUCTS AND SERVICES

TECHNOLOGIES

MARKETING

OPERATIONS

RecurRex - subscription

platform

DataRex (To be launched in

2016) - Analytics to increase

subscription businesses sales

RecurRex mobile

eCommerce development

Customer acquisition

Customer engagement and

retention

Packaging and marketing

tools design

Customer relationship

management

Delivery strategy and

delivery coordination

Customer service (chat,

email, surveys, etc.)

THE SUBSCRIPTION HUB

To be launched

in early 2016, The

Subscription Hub is a

mobile application that will

facilitate subscription to

specific products in the

easiest way possible.

Build on a

market place

architecture, each

seller will have its

own dashboard.With a few

clicks, users will be

able to subscribe to

literally any product and

configure the recurrence

for daily, weekly or

monthly deliveries.

HOW WE WORK

1We deploy and customize a subscription ecommerce

platform based on products, target market and other

factors. We put in place incentives (discounts, gifts)

for clients that they get in return for their loyalty 2We implement the right marketing mix and put in place

the business processes to scale quickly:

Ÿ Payment types and payment methods

Ÿ Delivery schedules management and other delivery

policies

Ÿ Communication channels

Ÿ Pricing, discounts and incentives strategy

Ÿ Customer service3We launch the platform

4 Clients visit the website and subscribe to a subscription package, which contains a pre-defined recurrence (ex: 1

box per week for 6 weeks, or one product per month for 12 months)

CAFÉ NOIR

Café Noir represents the French Art

de Vivre in Bangalore. With four

locations, they are known to serve

the best French delicacies.

In order to expand and reach more French food

lovers in the city, they decide to go online.

Subscription eCommerce was perfect to make the

delivery of French food a weekly routine in homes all

over Bangalore.

They hire RecurRex Partners solutions with a complete

integration, from technology customization to marketing

execution and operations management.

The initial investment is very low, thanks to RecurRex SaaS structure.

Marketing and operations are also very cost-efficient.

Starting in September 2015, the Bangalore restaurant expects hundreds of

new clients to join their new French Boxes subscription service and make

week-end French breakfasts at home a fun happening for all the family.

CAFÉ NOIR

recurrexSAAS structure

BUSINESS CASE WITH CAFÉ NOIR

Get in touch with RecurRex Partners’ business development

team and be part of the subcom trend that is just hitting India.

Mathieu Desmarais

Business Development Manager, Asia

mathieu.desmarais@npmtechnologies.com

Alex Desmarais

Business Development Manager, North America

alex.desmarais@npmtechnologies.com

Think Subcription eCommerce can be

a new revenue stream for your company?

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