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RESEARCH PROFILE

There are different functions within a market research agency

- Research : responsibility includes proposal writing; questionnaire development; analysis & reporting

-

Field : responsible for data collection

- Analytics : responsible for data processing

This is a Job Description of Researchers in International Business Unit, Kolkata.

Snapshot of our Clients

International Business Unit (IBU)

British American Tobacco (BAT) the worlds second largest tobacco company. IMRB IBUhas leveraged its tobacco

research expertise in providing research and consultancy for BAT companies around the world. In the last three

years, IBUhas conducted research for BAT in all continents in over 60 countries across the world such as Malaysia,

Australia, Japan, Korea, Vietnam, South Africa, Nigeria, Turkey, Canada, Brazil, Argentina, Spain, France, Germany,

Netherlands, Switzerland, Romania, Russia, Ukraine. To service the BAT business, IBUhas placed researchers from

its office in London, Kuala Lumpur, Seoul, Tokyo and Amsterdam. IBUs role in such projects is to develop the

proposal, the research design and questionnaire, processing the data, conduct the analysis and work out the final

presentation. Fieldwork is locally organized.

IBU works together with BAT headquarters in London, to develop new & innovative research methodologies;

conduct experimental projects; initiate improvements in existing research methodologies.

Career Responsibilities

The Researchers responsibilities will include

Writing Research Proposals

Developing Questionnaires

Interacting with the Field in different countries

Briefing Analytics about the data processing requirements

Analyzing the data

Writing the Report or the Presentation

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Opportunity to learn and grow in a dynamic environment

IMRB offers

Work which is mentally stimulating & challenging

An environment where young researchers have the opportunity and freedom to contribute considerably

to IMRBs final product i.e. the report, the presentation, the insights, the quality of solution

Variety in terms of researching a spectrum of different marketing issues e.g. segmentation, brand health,

forecasting share of new brands, packaging research, tracking new brand launch

Considerable opportunities for learning new techniques, exposure to work in other IMRB units, work

across the Kantar Group

Opportunity to learn software like SPSS, Sawtooth, and use advanced statistical techniques such as /

Latent Class Regression and Clustering, Structural Equation Modelling, Bayesian Belief Network, Choice

Modelling

A good fieldwork & data processing infrastructure

A friendly, informal, open, co-operative work environment

An excellent opportunity for career growth in the sunrise knowledge industry there are multiple

opportunities both in India and abroad, and those who do well, will grow fast within the company