Recruitment Marketing - Why be the recruitment expert

13
"This Year The Expert In Each Recruitment Niche Will Get Paid More, Get More Retained Clients, Superstar Candidates & Charge Higher Fee's" Why You MUST Be The Recruitment Expert In Your Niche Or Risk Your Business www.recruitmentmarke-nginterna-onal.com

description

Recruitment Marketing To Double Your Income. Double Your Time Off. -Influence through Expert status -Impact through Inbound leads -Income through doubling your agency Andy Whitehead of Recruitment Marketing International is the marketing expert award winning recruitment owners and businesses turn to, to double their business and double their time off. Latest case study: overworked recruiter doubles his agency and moves from 4 to 31 clients in 5 months using our 3 step Maven process. Attract. Convert. Automate. Contact us at www. http://recruitmentmarketinginternational.com/ to see if your agency or your desk fits our model. Mike Walmsley: “The most innovative recruitment marketing I have ever seen”.

Transcript of Recruitment Marketing - Why be the recruitment expert

Page 1: Recruitment Marketing - Why be the recruitment expert

"This  Year  The  Expert  In  Each  Recruitment  Niche  Will  Get  Paid  More,  Get  More  

Retained  Clients,  Superstar  Candidates  &  Charge  Higher  Fee's"

Why  You  MUST  Be  The  Recruitment  Expert  In  Your  Niche  Or  Risk  Your  

Business

www.recruitmentmarke-nginterna-onal.com

Page 2: Recruitment Marketing - Why be the recruitment expert

!

Why  Be  The  Expert:    You  the  expert  get  paid  more  

You  get  more  retained  business  

Clients  want  to  buy  from  the  expert  with  posi8oning  

Increase  in  demand  for  experts,  supply  stays  the  same  

You  choose  which  clients  to  work  with  

Snowball  effect  www.recruitmentmarke-nginterna-onal.com

Page 3: Recruitment Marketing - Why be the recruitment expert

!

Problem  

How  to  start  from  zero  to  becoming  the  expert  and  get  prospecOve  clients,  gatekeepers  and  senior  candidates  see  you  as  the  Recruitment  Expert  in  your  niche,  get  paid  more,  get  more  clients,  get  retained  business.  

!

!

!

www.recruitmentmarke-nginterna-onal.com

Page 4: Recruitment Marketing - Why be the recruitment expert

!!

!

www.recruitmentmarke-nginterna-onal.com

The  Recruitment  Industry  is  in  need  of  Niche  /  Sector  /  Specialist  Leaders  

Page 5: Recruitment Marketing - Why be the recruitment expert

!!

!

www.recruitmentmarke-nginterna-onal.com

Free  Strategy  Call  -­‐  IdenOfy  the  niche  you  will  dominate  -­‐  Assess  your  posiOoning,  compeOtor  -­‐  Create  a  set  of  metrics  e.g.  $250k  new  business  in  6  months  

($25k  per  placement,  10  new  placements,  =  2  new  clients)    -­‐  IdenOfy  the  clients  wish  to  do  a_ain  (50  dream  clients)  -­‐  Create  a  6  month  plan  which  will  guarantee  you  these  

results  -­‐  Create  a  60  day  plan  to  get  world  experts  endorsing  your  

brand  to  the  “ENTIRE”  market  (clients  and  candidates)  -­‐  Layout  a  markeOng  plan  which  overcome  all  the  objecOons  

your  clients  may  have  about  doing  business  with  you  -­‐  Create  first  set  of  milestones  (week  1,  month1)  

!

Page 6: Recruitment Marketing - Why be the recruitment expert

!

YOU:  You  CAN  become  the  Expert  /  Goto  Man  in  your  niche  

You  CAN  have  clients  seek  your  services  

You  CAN  have  candidates  repeatedly  seek  their  placement  through  you  

YOU  can  add  10%,50%100%,1000%  to  your  boLom  line  (leaders  get  paid  more.  They  are  NOT  a  commodity).  

www.recruitmentmarke-nginterna-onal.com

Page 7: Recruitment Marketing - Why be the recruitment expert

!!

!

www.recruitmentmarke-nginterna-onal.com

RESULTS  

Clients  John  Sanchez  -­‐  asked  to  speak  at  Europes  largest  event    Alex  Horner  -­‐  first  event  in  6  weeks  Roy  Ripper  -­‐  14  new  clients  from  one  campaign  Edwin  Glas  -­‐  2  new  clients  in  4  weeks  

!Personally  -­‐  Applying  these  very  same  techniques  

498  new  clients  in  first  12  months  $3,500  daily  rate  £5Billion  pa  business  consultant  Speaker  at  largest  Recruitment  conference  Writer  for  Ask  The  Experts,  Technology  In  Recruitment  Alliance  Book  wriUen  and  on  Amazon  in  6  weeks  The  Recruiter  Edge  podcast  from  idea  to  100,000  recruiters  in  3  weeks    

!

Page 8: Recruitment Marketing - Why be the recruitment expert

!!

!

www.recruitmentmarke-nginterna-onal.com

All  of  these  clients  had  the  same  iniOal  internal  cha_er  

!- "I have a small staff & don't have time" - “I don't know what to do to where to start” - “I feel overwhelmed, I know I need to change

something, but I don't know what to do because I don't know about easy ways to get seen as the leader”

- “It costs too much” - “It's not that important right now, it can wait” - “I've done alright to now so I will be fine”

!!

Page 9: Recruitment Marketing - Why be the recruitment expert

!!

!

The  Recruitment  Expert’s  Mission  !

To  inspire  business  owners,  directors,  HR  staff,  that  you  TRULY  care  about  their  business,  the  industry  and  demonstrate  it  through  being  the  Subject  Ma_er  Expert  (by  Leveraging  &  Aligning)  

Page 10: Recruitment Marketing - Why be the recruitment expert

!!

!

www.recruitmentmarke-nginterna-onal.com

Expert:  Not  Are  You,    WILL  You?  

Page 11: Recruitment Marketing - Why be the recruitment expert

!!

!

www.recruitmentmarke-nginterna-onal.com

!If  You  Don’t  Your  CompeOtor  Will  

Only  ONE  Perceived  Expert  For  Each  Client  

Page 12: Recruitment Marketing - Why be the recruitment expert

!!

!

www.recruitmentmarke-nginterna-onal.com

!

YOU

Page 13: Recruitment Marketing - Why be the recruitment expert

!!

!

www.recruitmentmarke-nginterna-onal.com

!Click  On  Link  Below  For  Advanced  Training  On    

!How  To  Be  The  Recruitment  Expert,  Get  Paid  

More,  And  Get  More  Retained  Business