Recruitment Marketing - Why be the recruitment expert
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Transcript of Recruitment Marketing - Why be the recruitment expert
"This Year The Expert In Each Recruitment Niche Will Get Paid More, Get More
Retained Clients, Superstar Candidates & Charge Higher Fee's"
Why You MUST Be The Recruitment Expert In Your Niche Or Risk Your
Business
www.recruitmentmarke-nginterna-onal.com
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Why Be The Expert: You the expert get paid more
You get more retained business
Clients want to buy from the expert with posi8oning
Increase in demand for experts, supply stays the same
You choose which clients to work with
Snowball effect www.recruitmentmarke-nginterna-onal.com
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Problem
How to start from zero to becoming the expert and get prospecOve clients, gatekeepers and senior candidates see you as the Recruitment Expert in your niche, get paid more, get more clients, get retained business.
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www.recruitmentmarke-nginterna-onal.com
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www.recruitmentmarke-nginterna-onal.com
The Recruitment Industry is in need of Niche / Sector / Specialist Leaders
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www.recruitmentmarke-nginterna-onal.com
Free Strategy Call -‐ IdenOfy the niche you will dominate -‐ Assess your posiOoning, compeOtor -‐ Create a set of metrics e.g. $250k new business in 6 months
($25k per placement, 10 new placements, = 2 new clients) -‐ IdenOfy the clients wish to do a_ain (50 dream clients) -‐ Create a 6 month plan which will guarantee you these
results -‐ Create a 60 day plan to get world experts endorsing your
brand to the “ENTIRE” market (clients and candidates) -‐ Layout a markeOng plan which overcome all the objecOons
your clients may have about doing business with you -‐ Create first set of milestones (week 1, month1)
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YOU: You CAN become the Expert / Goto Man in your niche
You CAN have clients seek your services
You CAN have candidates repeatedly seek their placement through you
YOU can add 10%,50%100%,1000% to your boLom line (leaders get paid more. They are NOT a commodity).
www.recruitmentmarke-nginterna-onal.com
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www.recruitmentmarke-nginterna-onal.com
RESULTS
Clients John Sanchez -‐ asked to speak at Europes largest event Alex Horner -‐ first event in 6 weeks Roy Ripper -‐ 14 new clients from one campaign Edwin Glas -‐ 2 new clients in 4 weeks
!Personally -‐ Applying these very same techniques
498 new clients in first 12 months $3,500 daily rate £5Billion pa business consultant Speaker at largest Recruitment conference Writer for Ask The Experts, Technology In Recruitment Alliance Book wriUen and on Amazon in 6 weeks The Recruiter Edge podcast from idea to 100,000 recruiters in 3 weeks
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www.recruitmentmarke-nginterna-onal.com
All of these clients had the same iniOal internal cha_er
!- "I have a small staff & don't have time" - “I don't know what to do to where to start” - “I feel overwhelmed, I know I need to change
something, but I don't know what to do because I don't know about easy ways to get seen as the leader”
- “It costs too much” - “It's not that important right now, it can wait” - “I've done alright to now so I will be fine”
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The Recruitment Expert’s Mission !
To inspire business owners, directors, HR staff, that you TRULY care about their business, the industry and demonstrate it through being the Subject Ma_er Expert (by Leveraging & Aligning)
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www.recruitmentmarke-nginterna-onal.com
Expert: Not Are You, WILL You?
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www.recruitmentmarke-nginterna-onal.com
!If You Don’t Your CompeOtor Will
Only ONE Perceived Expert For Each Client
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www.recruitmentmarke-nginterna-onal.com
!Click On Link Below For Advanced Training On
!How To Be The Recruitment Expert, Get Paid
More, And Get More Retained Business