Recruitment Marketing - Creating content to be an expert

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Recruitment Marketing To Double Your Income. Double Your Time Off. -Influence through Expert status -Impact through Inbound leads -Income through doubling your agency Andy Whitehead of Recruitment Marketing International is the marketing expert award winning recruitment owners and businesses turn to, to double their business and double their time off. Latest case study: overworked recruiter doubles his agency and moves from 4 to 31 clients in 5 months using our 3 step Maven process. Attract. Convert. Automate. Contact us at www. http://recruitmentmarketinginternational.com/ to see if your agency or your desk fits our model. Mike Walmsley: “The most innovative recruitment marketing I have ever seen”.

Transcript of Recruitment Marketing - Creating content to be an expert

Page 1: Recruitment Marketing - Creating content to be an expert

"This  Year  The  Expert  In  Each  Recruitment  Niche  Will  Get  Paid  More,  Get  More  

Retained  Clients,  Superstar  Candidates  &  Charge  Higher  Fee's"

CreaEng  Content  -­‐  The  Under  The  Radar  Way

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All  of  these  clients  had  the  same  iniEal  internal  chaKer  

!- "I have a small staff & don't have time" - “I don't know what to do to where to start” - “I feel overwhelmed, I know I need to change

something, but I don't know what to do because I don't know about easy ways to get seen as the leader”

- “It costs too much” - “It's not that important right now, it can wait” - “I've done alright to now so I will be fine”

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Results  You  Wish  “Andy  get  me  in  front  of  the  decision  maker  and  I  can  

close  him”  

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!www.recruitmentmarke-nginterna-onal.com

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Results  You  Wish  “Andy  get  me  in  front  of  the  decision  maker  and  I  can  

close  him”  

“Andy  get  me  100  new  candidates  from  Germany  with  this  skill  set  onto  a  webinar”  

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!www.recruitmentmarke-nginterna-onal.com

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Results  You  Wish  “Andy  get  me  in  front  of  the  decision  maker  and  I  can  

close  him”  

“Andy  get  me  100  new  candidates  from  Germany  with  this  skill  set  onto  a  webinar  and  allow  me  to  engage  

with  them”  

“Andy  I  need  to  know  the  project  details  for  as  many  SAP  clients  as  possible”  

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Problem  

I  don’t  have  the  Eme  

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OPK  (OTHER  PEOPLES  KNOWLEDGE)

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1.  EXPERTS  (FREE  CONTENT,  INSTANT  ALIGNMENT)  

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1.  EXPERTS  (FREE  CONTENT,  INSTANT  ALIGNMENT)  2.  ARTICLES  VIA  GHOST  WRITERS  (HIGH  QUALITY,  OWN  RIGHTS)  

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1.  EXPERTS  (FREE  CONTENT,  INSTANT  ALIGNMENT)  2.  ARTICLES  VIA  GHOST  WRITERS  (HIGH  QUALITY,  OWN  RIGHTS)  3.  BOOKS  VIA  GHOSE  WRITERS  (INSTANT  POSITIONING)  

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1.  EXPERTS  (FREE  CONTENT,  INSTANT  ALIGNMENT)  2.  ARTICLES  VIA  GHOST  WRITERS  (HIGH  QUALITY,  OWN  RIGHTS)  3.  BOOKS  VIA  GHOSE  WRITERS  (INSTANT  POSITIONING)  4.  VIDEOS  (SCREEN  CAPTURE,  WHITE  BOARD)  (SEO,HIGH  RANKING,  DISTRIBUTE  TO  100’S  OF  SITES  NOT  JUST  YOUTUBE)  

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1.  EXPERTS  (FREE  CONTENT,  INSTANT  ALIGNMENT)  2.  ARTICLES  VIA  GHOST  WRITERS  (HIGH  QUALITY,  OWN  RIGHTS)  3.  BOOKS  VIA  GHOSE  WRITERS  (INSTANT  POSITIONING)  4.  VIDEOS  (SCREEN  CAPTURE,  WHITE  BOARD)  (SEO,HIGH  RANKING,  DISTRIBUTE  TO  100’S  OF  SITES  NOT  JUST  YOUTUBE)  5.  EVENTS  (EXPERTS,  USE  CONTENT  OVER  AND  OVER  AGAIN)  

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!CONTENT    USES  

1.  Live  &  Record  2.  Use  as  content  for  next  12  months+  to  engage  clients  &  candidates  3.  Use  as  SEO  (e.g.amazon)  4.  Use  as  

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YOU

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!Click  On  Link  Below  For  Advanced  Training  On    

!How  To  Be  The  Recruitment  Expert,  Get  Paid  

More,  And  Get  More  Retained  Business