Recruitment Innovation in 2018 with Barclay Jones and UK Recruiter

42
barclayjones.com Making Recruiters More Successful @LisaMariJones #RecruitClever What is the Coolest Recruitment Innovation for 2018?

Transcript of Recruitment Innovation in 2018 with Barclay Jones and UK Recruiter

Page 1: Recruitment Innovation in 2018 with Barclay Jones and UK Recruiter

barclayjones.comMaking Recruiters More Successful

@LisaMariJones#RecruitClever

What is theCoolest Recruitment

Innovationfor 2018?

Page 2: Recruitment Innovation in 2018 with Barclay Jones and UK Recruiter

barclayjones.comMaking Recruiters More Successful

@LisaMariJones#RecruitClever

Lisa JonesDirector

@LisaMariJones

Page 3: Recruitment Innovation in 2018 with Barclay Jones and UK Recruiter

barclayjones.comMaking Recruiters More Successful

@LisaMariJones#RecruitClever

We Make Recruiters More Successful

Page 4: Recruitment Innovation in 2018 with Barclay Jones and UK Recruiter

barclayjones.comMaking Recruiters More Successful

@LisaMariJones#RecruitClever

So what isInnovation?

Page 5: Recruitment Innovation in 2018 with Barclay Jones and UK Recruiter

barclayjones.comMaking Recruiters More Successful

@LisaMariJones#RecruitClever

What is innovation?

The process of translating an idea or

invention into a product or service that creates

value or for which customers will pay.

Make changes in something established,

especially by introducing new methods, ideas, or

products.

Page 6: Recruitment Innovation in 2018 with Barclay Jones and UK Recruiter

barclayjones.comMaking Recruiters More Successful

@LisaMariJones#RecruitClever

Money – bc3000Paper - ad105Phone - 1860

Computers - 1947Internet - 1969

Spreadsheets - 1979CRM - 1989

Recruitment agencies became a “thing” - 1902

Recruitment Innovations?

Page 7: Recruitment Innovation in 2018 with Barclay Jones and UK Recruiter

barclayjones.comMaking Recruiters More Successful

@LisaMariJones#RecruitClever

What will Recruitment Innovation be in 2018?

Page 8: Recruitment Innovation in 2018 with Barclay Jones and UK Recruiter

barclayjones.comMaking Recruiters More Successful

@LisaMariJones#RecruitClever

What do you think?

Page 9: Recruitment Innovation in 2018 with Barclay Jones and UK Recruiter

barclayjones.comMaking Recruiters More Successful

@LisaMariJones#RecruitClever

Any parents in the room?

Page 10: Recruitment Innovation in 2018 with Barclay Jones and UK Recruiter

barclayjones.comMaking Recruiters More Successful

@LisaMariJones#RecruitClever

Book Innovation: Eric Hill

Created the “flap”

Page 11: Recruitment Innovation in 2018 with Barclay Jones and UK Recruiter

barclayjones.comMaking Recruiters More Successful

@LisaMariJones#RecruitClever

What will Recruitment Innovation be in 2018?

Page 12: Recruitment Innovation in 2018 with Barclay Jones and UK Recruiter

barclayjones.comMaking Recruiters More Successful

@LisaMariJones#RecruitClever

Is it a really cool use of Canva / PowerPoint for job adverts?

Page 13: Recruitment Innovation in 2018 with Barclay Jones and UK Recruiter

barclayjones.comMaking Recruiters More Successful

@LisaMariJones#RecruitClever

Or Canva, Photoshop etc?

Page 14: Recruitment Innovation in 2018 with Barclay Jones and UK Recruiter

barclayjones.comMaking Recruiters More Successful

@LisaMariJones#RecruitClever

Is it LinkedIn Recruiter?

Page 15: Recruitment Innovation in 2018 with Barclay Jones and UK Recruiter

barclayjones.comMaking Recruiters More Successful

@LisaMariJones#RecruitClever

Is it LinkedIn Recruiter?

Page 16: Recruitment Innovation in 2018 with Barclay Jones and UK Recruiter

barclayjones.comMaking Recruiters More Successful

@LisaMariJones#RecruitClever

Is it AI?

Page 17: Recruitment Innovation in 2018 with Barclay Jones and UK Recruiter

barclayjones.comMaking Recruiters More Successful

@LisaMariJones#RecruitClever

AI?

Page 18: Recruitment Innovation in 2018 with Barclay Jones and UK Recruiter

barclayjones.comMaking Recruiters More Successful

@LisaMariJones#RecruitClever

If innovation is

The process of translating an idea or invention into a product or service that

creates value or for which customers will pay.

Then funky images / LinkedIn Recruiter and AI – are not good enough!

Page 19: Recruitment Innovation in 2018 with Barclay Jones and UK Recruiter

barclayjones.comMaking Recruiters More Successful

@LisaMariJones#RecruitClever

What if the tech being created for recruiting is not for

agencies – only for internal recruiters….

You need to get on the defensive! And get clever!

Page 20: Recruitment Innovation in 2018 with Barclay Jones and UK Recruiter

barclayjones.comMaking Recruiters More Successful

@LisaMariJones#RecruitClever

Plus innovation is not restricted to tech… but we have begun to kid ourselves that it is!

You don’t need to imagine a world where recruiters are so paralysed by technology options that they don’t pick up the phone!

Page 21: Recruitment Innovation in 2018 with Barclay Jones and UK Recruiter

barclayjones.comMaking Recruiters More Successful

@LisaMariJones#RecruitClever

We risk abdicating recruitment to technology!

Page 22: Recruitment Innovation in 2018 with Barclay Jones and UK Recruiter

barclayjones.comMaking Recruiters More Successful

@LisaMariJones#RecruitClever

Recruitment Innovations

for 2018

aka“what is the coolest tool”

5…4…3…2…

Page 23: Recruitment Innovation in 2018 with Barclay Jones and UK Recruiter

barclayjones.comMaking Recruiters More Successful

@LisaMariJones#RecruitClever

Candidate Management

“you’re data rich and candidate poor”

5

Page 24: Recruitment Innovation in 2018 with Barclay Jones and UK Recruiter

barclayjones.comMaking Recruiters More Successful

@LisaMariJones#RecruitClever

Page 25: Recruitment Innovation in 2018 with Barclay Jones and UK Recruiter

barclayjones.comMaking Recruiters More Successful

@LisaMariJones#RecruitClever

4

CRMFirst

Create a USPGain ConfidenceBe CompetitiveReduce your time to hire by 50%!

Page 26: Recruitment Innovation in 2018 with Barclay Jones and UK Recruiter

barclayjones.comMaking Recruiters More Successful

@LisaMariJones#RecruitClever

Our survey says!

90% of recruitment leaders think their CRM is the first port of call for their recruiters

Only 17% of recruiters check the CRM first

Page 27: Recruitment Innovation in 2018 with Barclay Jones and UK Recruiter

barclayjones.comMaking Recruiters More Successful

@LisaMariJones#RecruitClever

Our survey says!

80% of placements made in 2016 were already on the CRM Meanwhile 60% of

recruiters saying finding quality candidates is their biggest problem

Page 28: Recruitment Innovation in 2018 with Barclay Jones and UK Recruiter

barclayjones.comMaking Recruiters More Successful

@LisaMariJones#RecruitClever

Marketers Delivering 3cs!

Not just clicksNot just pretty things

Candidates / Clients / Consultants3

Page 29: Recruitment Innovation in 2018 with Barclay Jones and UK Recruiter

barclayjones.comMaking Recruiters More Successful

@LisaMariJones#RecruitClever

Genuine sector partnerships

Content to generate cash not just clicks

Automated email marketing

Antidote to GDPR

Sales-led marketing

Page 30: Recruitment Innovation in 2018 with Barclay Jones and UK Recruiter

barclayjones.comMaking Recruiters More Successful

@LisaMariJones#RecruitClever

Getting “Natural”

Natural language processing for job descriptionsRemoving unconscious biasWomen in tech (not on Google!)

2

Page 31: Recruitment Innovation in 2018 with Barclay Jones and UK Recruiter

barclayjones.comMaking Recruiters More Successful

@LisaMariJones#RecruitClever

So – what is theCOOLEST TOOL

in Recruitment for 2018?

Page 32: Recruitment Innovation in 2018 with Barclay Jones and UK Recruiter

barclayjones.comMaking Recruiters More Successful

@LisaMariJones#RecruitClever

1

The Recruiter!

Page 33: Recruitment Innovation in 2018 with Barclay Jones and UK Recruiter

barclayjones.comMaking Recruiters More Successful

@LisaMariJones#RecruitClever

Dump the “training is a luxury” mantra

Work the 70:20:10 rule

Get your managers engaged and accountable

Less option paralysis and more process

Effective KPIs

Don’t “de-niche” your business - content for them to talk about

Page 34: Recruitment Innovation in 2018 with Barclay Jones and UK Recruiter

barclayjones.comMaking Recruiters More Successful

@LisaMariJones#RecruitClever

Not just more phone and face time…

create and measure more relevant

activities to create STICKINESS!

Page 35: Recruitment Innovation in 2018 with Barclay Jones and UK Recruiter

barclayjones.comMaking Recruiters More Successful

@LisaMariJones#RecruitClever

Innovation is not about tech, or spending your IT

and marketing budget

Page 36: Recruitment Innovation in 2018 with Barclay Jones and UK Recruiter

barclayjones.comMaking Recruiters More Successful

@LisaMariJones#RecruitClever

It’s about being competitive…

…having a plan

Keeping people happy whilst creating profit

Page 37: Recruitment Innovation in 2018 with Barclay Jones and UK Recruiter

barclayjones.comMaking Recruiters More Successful

@LisaMariJones#RecruitClever

What’s your takeaway?

(What are you going to do now?)

Page 38: Recruitment Innovation in 2018 with Barclay Jones and UK Recruiter

barclayjones.comMaking Recruiters More Successful

@LisaMariJones#RecruitClever

Questions?

Page 39: Recruitment Innovation in 2018 with Barclay Jones and UK Recruiter

barclayjones.comMaking Recruiters More Successful

@LisaMariJones#RecruitClever

What Recruitment Leaders Need toSTOP Doing

Type STOP and we’ll send this to you

Page 40: Recruitment Innovation in 2018 with Barclay Jones and UK Recruiter

barclayjones.comMaking Recruiters More Successful

@LisaMariJones#RecruitClever

See ROI from AwardsEvents (without even entering?!)

Type AWARDS and we’ll send this to you

Page 42: Recruitment Innovation in 2018 with Barclay Jones and UK Recruiter

barclayjones.comMaking Recruiters More Successful

@LisaMariJones#RecruitClever