HOW TO REACH YOUR

RECRUITMENT GOALS WITH

INTERACTIVE VIDEO

EmployerBranding

Select & Qualify Pre-boarding Learning &

DevelopmentVacancies Onboarding

RECRUITMENT PROCESS

EMPLOYER BRANDING H&M

GOALS: 1. Increase employer branding2. Content: Short & Simple3. Re-usable interactivity

EMPLOYER BRANDING H&M

Re-usable interactivity:1. Meet our colleagues2. See other vacancies3. View career opportunities

Call to actions:1. Apply directly2. Ask us question

EMPLOYER BRANDING H&M

MEET OUR COLLEAGUES!

1. Largest supermarket chain2. Vanancie: Shelves stacker3. 125.000 applicants each year

ALBERT HEIJN

GOALS: 1. Surprise viewers

2. Showcase the job3. Company culture4. Gain insights of applicants

ALBERT HEIJN

KPI’s: 1. Increase amount of applicants2. Increase amount of hires

ALBERT HEIJN

ALBERT HEIJN

GOALS: 1. Surprise young target audience by putting

them in charge of what content they see2. Showcase the job in an attractive way

3. Give a good overview of the company culture

Visitors view 43% of the interactive video making an average of 3:23 min

+ 42%

ALBERT HEIJN

ALBERT HEIJN

GOALS:Gain insight of applicants tracking their choices:

● 87% choose peer instead of manager?● 52% choose canteen?

● 19% choose personal development?

● 32% final clip complete application

ALBERT HEIJN

KPI 1: INCREASE AMOUNT OF APPLICANTS

ALBERT HEIJN

4,2% of all visitors start the interactive video during their visit

12,6% of all visitors watching the interactive video completes an application

+ 48%

+ 68%

ALBERT HEIJN

9,1% of all applicants converts to a hire when watching the interactive video

+ 21%

KPI 2: INCREASE AMOUNT OF HIRES

FRIESLAND CAMPINA

1. Producer of dairy products2. Products available in more than

100 countries3. 23.675 employees in 34 offices

FRIESLAND CAMPINA

GOALS:

1. Increase the amount of referral hires

2. Instruct employees how to recruit in an attractive way

3. Increase employee branding on global scale

FRIESLAND CAMPINA

FRIESLAND CAMPINA

PLANNING: 1. Live December 20182. Posters campaign of all

candidates in the interactive video in all offices globally

3. Competition will be launched between countries

QUESTIONS?