RECRUITMENT FIRMS PRACTICE

COMMUNICATING THE BRAND MESSAGE

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Why do you need to communicate it?

Familiarity

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And who to?

Clients

Candidates

Potential Employees

Existing Employees

RPOs

Corporate Finance

Venture Capital

Competitors

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Where do we find them?

Resourcing

Manager

Social Media

HR Press

HR Blogs

Business

Press

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How PR can help

• Creates an authoritative image with clients, candidates and potential employees – points of differentiation and added value

• Establishes company as a thought leader

• Provides credible marketing collateral

• Objectivity makes it more powerful than advertising

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The Press

• Want opinion – not information• Want facts not fluff• Love data

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The principle in action - data

Morgan McKinley – Front page of CityAM

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The principle in action - opinion• DMJ Recruitment

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The principle in action–facts

Clinical Professionals

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The principle in action - regionalVenn Group

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Giving the brand a voice

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PR is NOT just about traditional press

• Online media• Website• Blog• Social Media Channels

……It’s all about the content

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Getting read….getting shared

Online is where it’s at:

• It can be there forever• It’s easily shared• It allows engagement

• But you have to be creative

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The principle in action

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Become the media- the blog

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The principle in action

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Social Media Channels

• LinkedIn

• Exponential reach for your online content• Encourage all your staff to like and share• Monitor and engage with your followers

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Social Media Channels

Twitter & Facebook

• Here’s a job• Here’s a job• Here’s a job• Here’s a job • Here’s a job• Here’s a job

DO YOU LISTEN!

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Google+

• 500 m ACTIVE users• Share your content and good content

from others• If your content is shared and

recommended it will massively help your SEO

• Don’t get fixated on keyword stuffing – Google will reward good content

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Why Brand and Reputation Matter

What does Tom want?What does Angela want?

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Questions?

• tracey@bluesky-pr.com• @BlueSkyPR• 01582 790702• www.bluesky-pr.com