Recruitment and Training Boot Camp‘The Network Effect’

November 2011

Goals:Goals:1. Inspire and prepare you to engage 1. Inspire and prepare you to engage

others as advocatesothers as advocates

++2. Inspire active participation in the 2. Inspire active participation in the

You’re the CureYou’re the Cure network network

==3. Grow the power of the grassroots 3. Grow the power of the grassroots

networknetwork

Poll:Poll:

• What inspired you to join What inspired you to join You’re You’re the Curethe Cure (YTC)? (YTC)?

• What inspired you to be active in What inspired you to be active in your YTC advocacy role? your YTC advocacy role?

Why is the grassroots network Why is the grassroots network important? important?

(Image source: Fractal Julius Tree in color, made with the Fractal Imaginator (Fi) TNI Industry)

YOU are the voice of AHAYOU are the voice of AHA

Never doubt that a small group of Never doubt that a small group of thoughtful, committed, citizens can thoughtful, committed, citizens can change the world. Indeed, change the world. Indeed,

it is the only thing it is the only thing that ever has.” that ever has.”

― ― Margaret MeadMargaret Mead

Image Source Page: http://www.usconsulate.org.hk/pas/kids/scientist.htmImage Source Page: http://www.usconsulate.org.hk/pas/kids/scientist.htm

What is advocacy?What is advocacy?• Act or process of advancing or defeating a Act or process of advancing or defeating a

cause, policy or proposalcause, policy or proposal• Mobilizes grassroots support to influence Mobilizes grassroots support to influence

and educate and educate decision makersdecision makers

What is an advocate? What is an advocate? • A person or group that defends or promotes A person or group that defends or promotes

a cause or proposala cause or proposal

• You’re the Cure is a nationwide network of advocates dedicated to improving health, wellness, quality of life through public health policy

Power of the AdvocatePower of the AdvocateRecent Successes:Recent Successes: • Improved systems of care for Improved systems of care for

strokestroke• Smoke-free laws Smoke-free laws • Advances in nutrition legislationAdvances in nutrition legislation• Physical education in schoolsPhysical education in schools

We need more advocates to drive We need more advocates to drive successes like these! successes like these!

Steps to Turn Your Power OnSteps to Turn Your Power Onin Recruitingin Recruiting

1. Be able to say why you care: 1. Be able to say why you care: Sixty-Second StorySixty-Second Story

2. Find out how CVD effects 2. Find out how CVD effects your target audienceyour target audience

Action Item 10 seconds

Your Link to AHA/ASA 25 seconds

Personal Story25 seconds

You’re the CureYou’re the CureRecruitment can be a broad or Recruitment can be a broad or

targeted as you choose:targeted as you choose:– 1 to 11 to 1– 1 to some1 to some– Newsletter pitchesNewsletter pitches– Outreach to clubs/orgsOutreach to clubs/orgs– Social mediaSocial media– Employer outreachEmployer outreach– More… More…

The more you do it the easier it The more you do it the easier it becomes! becomes!

Recruitment by IssueRecruitment by Issue• Current state issues can provide Current state issues can provide

unique opportunities to target unique opportunities to target audiencesaudiences– Ex: Parent recruiting other parents to Ex: Parent recruiting other parents to

focus on school nutrition policyfocus on school nutrition policy– Ex: Stroke survivor recruiting others Ex: Stroke survivor recruiting others

effected by stroke to focus on stroke effected by stroke to focus on stroke policypolicy

• Check with us for Fact Sheets on Check with us for Fact Sheets on the issuethe issue

• Match issue with your connectionsMatch issue with your connections

Recruitment of GroupsRecruitment of Groups• YTC Recruitment ToolkitsYTC Recruitment Toolkits

– Downloadable:Downloadable: www.heart.org/YTCEmpoweredwww.heart.org/YTCEmpowered

– FlexibleFlexible tailor to audience or opportunitytailor to audience or opportunity

– Customizable Customizable use just what you needuse just what you need

– Short or longShort or long from 5 minutes to 20from 5 minutes to 20

– Usable with individualsUsable with individuals

Heart Disease and Stroke:Heart Disease and Stroke:You’re the Cure!You’re the Cure!

AHA policy saves lives. By opening the AHA policy saves lives. By opening the door for your connections to participate door for your connections to participate

in You’re the Cure you are expanding in You’re the Cure you are expanding your power as an advocate your power as an advocate

and helping to impact and helping to impact thousands.thousands.

Being a successful recruiterBeing a successful recruiteris easier than you think!is easier than you think!

Assignment for those willing to take the challenge:

Find Fivekeltcie.delamar@heart.org

804-965-6571

Visit www.heart.org/YTCEmpoweredwww.heart.org/YTCEmpowered for full staff contact information and

advocate resources