Recruitment Aggregators: Challenge or Opportunity?

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© Worldpay 2014. All rights reserved. Recruitment Aggregators Challenge or Opportunity? @cschlieben and @worldpaytalent https://uk.linkedin.com/in/ catherineschlieben

Transcript of Recruitment Aggregators: Challenge or Opportunity?

Page 1: Recruitment Aggregators: Challenge or Opportunity?

© Worldpay 2014. All rights reserved.

Recruitment AggregatorsChallenge or Opportunity?

@cschlieben and @worldpaytalent

https://uk.linkedin.com/in/catherineschlieben

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What is Worldpay?

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£450 million invested in technology

£308 million invested in

M&A

13.1 billion transactions

processed42% UK market share

Employees in 25 locations worldwide

Offering products and solutions to global

merchants & SMEs

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© Worldpay 2014. All rights reserved.

Addressing Key Challenges

Then…. Now…

2. RPO model

3. Fast growth

1. No brand

2. New partners

3. New opportunities

1. New team

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© Worldpay 2014. All rights reserved.

Rec Fest 2016

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1. Benefits of aggregators2. Worldpay case study3. How you can get started

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© Worldpay 2014. All rights reserved.

Aggregators

A core, growing channel

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How does it work?

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© Worldpay 2014. All rights reserved.

Start: Search Engine

Employers

Aggregators

Job Boards

Recruitment Consultants

Candidate Journey

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How did it used to work?

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How does it work now?

10CANDIDATES

XML

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Week One: Self-Managed

Jobs

Applications

Normal job distribution

spending £940

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Week Two: Agency Implement Rules

Applications 15p per candidate

£1.20 per application

(20%)

Jobs

71% reduction in £

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Week Three: Agency Optimise Campaign

Applications

Optimal

Jobs

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Going forwards

• Goal is to create simple, effective rules

• Use each aggregator where it performs best, judge on results• Not additional spend

Applications Budgets Due Date

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© Worldpay 2014. All rights reserved.

What have we learnt?

1. No perfect channels2. Ignore previous experiences3. Using aggregators effectively4. PPC models