Recruiting with Social Media 07232018 · prepared by the faculty who are solely responsible for the...
Transcript of Recruiting with Social Media 07232018 · prepared by the faculty who are solely responsible for the...
Recruiting With Social Media
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Recruiting With Social Media
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mail: P.O. Box 509 Eau Claire, WI 54702-0509 • telephone: 866-352-9539 • fax: 715-802-1131email: [email protected] • website: www.lorman.com • seminar id: 404197
Prepared By:Bill Humbert
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2
Easy Button?
Bill Humbert [email protected] RecruiterGuy.com 435‐714‐4425
Social Media Recruiting Headlines
• 92% of Companies Use Social Media For Recruitment (Social Times by Shea Bennett - http://www.adweek.com/socialtimes/social-media-recruiting/492059
• 45% of Fortune 500 firms include links to social media on their career pages (Same article in Social Times by Shea Bennett)
• 77% of respondent companies use social networking (SHRM article 2014 -http://www.shrm.org/publications/hrmagazine/editorialcontent/2014/0914/pages/0914-social-media-hiring.aspx )
• 36% of firms are Not engaged in Social Media Recruiting (Same Social Times article by Shea Bennett)
• “Only 39% of all employers use social media for recruiting” (capterra.com –Top 15 Recruiting Statistics for 2014 http://blog.capterra.com/top-15-recruiting-statistics-2014/ )
Bill Humbert [email protected] RecruiterGuy.com 435‐714‐4425
3
Headline Confusion?
There is no firm definition of Social Media Recruiting.
Bill Humbert [email protected] RecruiterGuy.com 435‐714‐4425
What is Social Media Recruiting?
The Definition Varies by Company
1. Some Companies feel posting on LinkedIn Recruiter is Social Media Recruiting – and LinkedIn promotes that feeling.
2. Other Companies feel that LinkedIn is simply a tool, a database
3. Far fewer Companies truly utilize the “Social” in Social Media
Bill Humbert [email protected] RecruiterGuy.com 435‐714‐4425
4
What About Facebook, Twitter, Pinterest, etc.?
According to the Pew Institute study “Social Media Update 2014” by Maeve Duggan, Nicole B. Ellison, Cliff Lampe, Amanda Lenhart and Mary Madden - http://www.pewinternet.org/2015/01/09/social-media-update-2014/
71% of online adults use Facebook including 56% of all online adults 65 and older.
LinkedIn, Pinterest, and Instagram are in a virtual tie, followed by Twitter
Bill Humbert [email protected] RecruiterGuy.com 435‐714‐4425
Perceptions of Social Media Recruiting
• Exciting! Brand New way to Source Candidates!
• Wait! Recognition of Work required
• Acceptance of Need for Engaging Candidates
Bill Humbert [email protected] RecruiterGuy.com 435‐714‐4425
5
Role of Social Media Recruiting?
• Does your company confuse Sourcing with Recruiting?
• When does Social Media Recruiting return to the “Traditional” Recruitment Process?
Bill Humbert [email protected] RecruiterGuy.com 435‐714‐4425
What is Your View?
1. Social Media Recruiting is:
a. The entire Recruiting process
b. Used only for Sourcing
c. Used only for setting Interviews
d. Used for interview feedback
e. Used for extending offers
f. All of the above
g. Answers b and c
Bill Humbert [email protected] RecruiterGuy.com 435‐714‐4425
6
Recruiting is a Sales Process
Sales Process Recruiting Process
1) Identify Need New/Replacement Position
2) Create Solution Job Description
3) Source potential clients Source candidates
4) Needs Analysis Interview/Selection
5) Proposal Candidate Offer
6) Due Diligence References, Background/Drug
7) Cost negotiation Compensation negotiation
8) Close Close Candidate
9) Delivery of Product Candidate start date
10) Product Training Candidate Onboarding
11) Retaining Clients Retaining Employees
Bill Humbert [email protected] RecruiterGuy.com 435‐714‐4425
Where Does Social Media Belong?
Within the Recruiting Is Sales process –
Sourcing is Number 1
Staying in contact is a very important Number 2 - engaging the candidate
Bill Humbert [email protected] RecruiterGuy.com 435‐714‐4425
7
Important Role
• Recruitment Marketing and Employer Branding
• Announcing Sourcing Events – Open Houses, Participation at Career Fairs, College/University Campus Visits
• Company News of Interest to Candidates
Bill Humbert [email protected] RecruiterGuy.com 435‐714‐4425
Decisions Required Prior to Social Media Recruitment Implementation
• How does Social Media Recruiting fit into your Recruitment Strategy?• How much money can your company commit to Social Media
Recruiting?• Percentage of time for staff recruiters?• When and how do you disengage with unqualified candidates?• Metrics?• Legal Impacts?
Bill Humbert [email protected] RecruiterGuy.com 435‐714‐4425
8
Budget?
Post and Pray?
OR
Post and Prey?
Bill Humbert [email protected] RecruiterGuy.com 435‐714‐4425
Candidate Engagement
When do you engage candidates using social media?
How do you leverage Social Media engagement?
When do you disengage with a candidate who is unqualified?
Bill Humbert [email protected] RecruiterGuy.com 435‐714‐4425
9
EEOC Applicant Flow Log Implications
• What is your company’s definition of a candidate?
• How does social media engagement impact that definition?
Bill Humbert [email protected] RecruiterGuy.com 435‐714‐4425
Social Media Legal Implications
• What is the impact of Social Media recruiting with protected classes –that may not have easy access to the Internet?
• What is the potential legal impact of looking at someone’s Facebook, Pinterest, Instagram or other social accounts to make a negative determination on their candidacy?
• What happens when a person from a protected class that your company engaged, is not qualified but believes they are?
Bill Humbert [email protected] RecruiterGuy.com 435‐714‐4425
10
Social Media and Offers?
How do you handle candidates who want to handle compensation negotiation through Social media?
Bill Humbert [email protected] RecruiterGuy.com 435‐714‐4425
Who uses Social Media Well?
Dell is active with Twitter - https://twitter.com/CareersAtDell and YouTube to build an employment brand -https://www.youtube.com/user/DellCareers
Glassdoor not only uses social media to report on other companies as employers, it uses social media in recruitment -https://twitter.com/bobhohman (CEO on Twitter)
Disney had 132,000 Twitter Followers! https://twitter.com/TWDCjobs -Required approved followers – now 115 Followers
Bill Humbert [email protected] RecruiterGuy.com 435‐714‐4425
11
Social Media Tools
Where is Your Company active on Social Media?
1. LinkedIn2. Twitter3. YouTube4. Pinterest5. Instagram6. Combination of some of the above7. All of the above
Bill Humbert [email protected] RecruiterGuy.com 435‐714‐4425
#Recruiting
#Recruiting #jobsearch
#Recruitment #careers
#Jobseeker #jobhunting
#jobs
#interviews
#sourcing
#resume
#ParkCity
Bill Humbert [email protected] RecruiterGuy.com 435‐714‐4425
12
#Followers
• Requires Consistent New Effort
• Requires New, Interesting Content
• Requires Engagement with Engaged Followers
• Requires Regular Posts When Followers Expect Them – i.e. Tuesdays at Noon Eastern
• Ask Followers to Share Posts
Bill Humbert [email protected] RecruiterGuy.com 435‐714‐4425
What percentage of Hires from Your Company are from Social Media?
Have you created the Metrics?
1. Less than 10%
2. 25%
3. 50%
4. 75%
5. 100%
6. None
Bill Humbert [email protected] RecruiterGuy.com 435‐714‐4425
13
What are the Next Steps to Improve Social Media Recruiting?
1. Understand your current Social Media Recruitment state
A. What is working well? Keep developing it
B. What needs Improvement? Why?
C. What other Social Media Recruitment opportunities are available?
2) Work on one new application at a time to fine-tune it
3) Measure the results
Bill Humbert [email protected] RecruiterGuy.com 435‐714‐4425
Cost of Social Media Recruiting?
Time
TIME
TIMEBill Humbert [email protected] RecruiterGuy.com
435‐714‐4425
14
Don’t Be a One Source is All, Company
Recruitment Sourcing is changing daily.
Facebook, LinkedIn, Twitter will be replaced much as Monster and CareerBuilder have been replaced.
Source where your candidates live – in some cases literally.
Bill Humbert [email protected] RecruiterGuy.com 435‐714‐4425
Join the Revolution in Recruitment!
Look
Learn
Listen
Lead
Bill Humbert [email protected] RecruiterGuy.com 435‐714‐4425
15
Available
Company/Association Speaking Engagements
Company Training
Consultation
Bill Humbert [email protected] RecruiterGuy.com 435‐714‐4425
16
Notes