By Debbie Elicksen, Publishing Media Creative

Finding Talent

Strategic plan should include determining approaches to different generational groups (Boomers, Gen X, Gen Y)

Use job aggregators and platforms Get more SEO specific on job postings by

expanding title descriptions—for example: instead of Business Development Director, use Business Development Director—Calgary

Send out a press release for job openings.List job openings on Craigslist and Kijiji

Recruiting Skilled Labor

Outline potential partnerships, such as with educational institutions, associations, government agencies, for external recruitment, enhancing curriculums, and attracting more people to the trades (i.e. superstar executives as lecturers or recognizable spokesperson)

Social media job boards: i.e. Facebook, LinkedIn, tweet jobs

Pitch stories on recruiting to mediaOnline press releases (i.e. Marketwire, Wire

Service Canada, prlog)

Recruiting Skilled Labor

Post jobs in university job boards

This requires participation from past recruits or the companies looking for placement to make it personal

Short video clips of people doing the jobs, testimony from people working the positions

Blog entries of people doing the jobs, testimony specific about the position from their perspective

Recruiting Skilled Labor

Blog or Facebook page on working in specific locations if a multi-city company

Rather than a separate site for Calgary, Detroit, and Phoenix, make it all encompassing and encourage participation—they can learn from each other—workers helping workers

Topics could include:Best cup of coffee in MesaActivity options in the area for after hoursBest boots for the jobsiteStaying hydrated to increase energy

Acclimatizing Workers

Partner with industry associations and HR associations

Develop white papers on employee retention, how they can create stronger work environments, get employees involved in the hiring process, improve candidate selections by stepping outside the immediate area for people

Network local business associations

What Companies Can Do To Network

Find out where they get their news from and what their favorite sites are to look for jobs

When using images to accompany a press release or post on an online platform, make sure the image is directly related to the demographic you wish to recruit. Don’t put a picture of a seasoned employee or one near retirement on an ad looking for someone just out of college.

Get Advice from Gen X and Gen Y

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Debbie Elicksen