How to RecruitHealthcare Professionals

Glassdoor asked nearly 500 healthcare professionals about theirjob search plans and how they like to be recruited—making

recruiting healthcare professionals as simple as “an apple a day.”

2

17+ million

employees in the U.S.

$2,127 average industry cost-per-hire

average time-to-fill for more than 23% of industry positions

64%

Healthcare Professionals Share Job Search Plans

112 days

plan to lookfor a new job inthe next year

42%plan to look for a new jobin the next

three months

19%have no plans

to look fora new job at all

Plan to look for a job in the next 3 months:

The top workplace factors that would cause healthcare professionals to leave their jobs:

1

2

3

Salary and compensation

Career growth opportunities

Relationships with managers/direct boss

75%

62%

42%

number of healthcare

How to Recruit

How to Attract Top Talent

1

2

3

Transparent about the pros & cons of different companies/hospitals

Work as hard for me as they do employers

Knowledgeable about my experience

70%

65%

61%

5 Solid communication skills

6 Not pushy 43%

4 Someone with a strong understanding of the medical community 56%

Online job sites 87%

Former co-workers 25%

Networking events 16%

Friends 33%

Social media 23%

Conferences 7%

Recruiters 30%

Current co-workers 22%

Family 6%

Healthcare Professionals Hear About Job Openings from:

Recruiters37% of men say they hear about new job opportunities via recruiters, compared to 27% of women.

Conferences12% of men hear about job openings at conferences compared to only 4% of women.

Friends35% of women say they hear about job openings from friends, compared to only 29% of men.

Former Co-Workers28% of women hear about jobs from former co-workers, compared to 20% of men.

Hosted meetups offering the opportunity to speakwith other current healthcare professionals

Conferences with other healthcare professionals

Blog posts from healthcare professionalsthat work at the company/hospital

Guerilla marketing campaigns in an areafrequented by healthcare professionals

Video interviews from healthcare professionalsthat work at the company/hospital

34%

Social media outreach 43%

32%

27%

18%

17%

“Be honest about the position including the downsides of it and its challenges.”

“Be realistic about job duties & compensation…same goes for company goals and culture. Don’t just tell me how you’re exceeding expectations, show me.”

“Don’t leave me hanging and wondering. Once I interview, give me feedback on whether or not I'm getting hired.”

DOs

Recruitment Tactics that Work!

Attributes of Recruiters Healthcare Professionals Most Value:

What works best when reaching healthcare professionals?

“Don’t try to sell a job description, instead stay matter of fact. More transparency and honesty.”

DONTs

Feedback from Healthcare Professionals to Recruiters

Top Reasons Healthcare Professionals Would Leave Their Jobs

75% 42%

30%

11%15%27%

27%29%

Salary andCompensation

Career GrowthOpportunities

Relationshipswith Managers

Culture Amount ofWork

SeniorLeadership

Relationshipwith Peers

CompanyMission & Values

Frequency ofRequired Travel

35%

Type ofWork

41%

Location/Commute

23%

Company/HospitalReputation

62%

If you’re hiring, look for areas where your organization excels andmessage to those during the interview process.

Money Isn’t Everything

When healthcare professionals are making job decisionsthey trust the following sources for more information:

94%

Current work colleagues 67%

Friends 56%

Family 33%

of healthcare professionals read online reviews about a company before accepting a job offer

86%of healthcare professionals are more likely to apply to a company that a friend recommends

Previous work colleagues 62%

Online forums 44%

Online news sources & blogs 32%

Previous manager 23%

College/University professor or other academic advisor 14%

Current manager 16%

Recruiters 9%

Bottom line: when recruiting healthcare professionals, your employer brand reputation matters, find out how to manage it with Glassdoor.

http://employers.glassdoor.com/

Sources: Glassdoor; U.S. Census Bureau, July 2013 (17 million stat); LEAN Human Capital & The Recruiter Academy, 2012 (112 days average time-to-fill stat); Bersin & Associates, 2012 ($2,127 average cost-per-hire stat);

For complete Glassdoor methodology, contact pr@glassdoor.com

54%

Searched Job Titles on Glassdoor

1

2

Physical Therapist

Registered Nurse

3 Occupational Therapist

4 Nurse Practitioner

5 Medical Assistant

op 5 Top 5 Top 5

35%Men

45%Women

66%are likely to accept less money to work at a company/hospital with a great culture

are likely to accept less money to work at a company/hospital that values helping people above all else

56%

What Influences Job Decisions