Recruiting and Marketing

Subcommittee Report

September 30, 2015

Jasper, Alberta

A Little History

• The recruitment, training and supply of quality apprentices and manpower

• Best achieved through advertising and marketing

A Little History

• It was a very large mandate and needed

to be broken into manageable bits

Apprentice Supply

Apprentice Training

Apprentice Recruitment

JourneymanSupply

Journeyman Training

Journeyman recruitment

A Little History

• Three groups were established

– Recruiting and Marketing Jm and (Apps)

(Recruiting)

– Training/Mentoring of Apps and JM

(Training)

– Research and Data Collection/Management

(Supply)

A Little History

• Last year each group did a progress

report including an prioritized inventory

of related initiatives we were involved

with

• Conducted further group work and got

some detailed input from our guests

and delegates which was put to use by

the working groups.

What have we been doing since last

year?

• Launched Website (October ‘14) and

WABL campaign (January ’15)

• Billboards

• Online adverts

• airport domination

• Radio

• media campaigns (sticker, posters,

coasters, etc.)

What have we been doing since last

year?

What have we done since last year?

What have we been doing since last

year?

What have we been doing since last

year?

Some people spend too long looking for skilled trades work. It shouldn’t be that hard. To fix that, we made a website that makes

finding your next job easy—so you can focus on what you do best: getting the work

done right.

WorkABetterLife.caALBERTA’S #1 RESOURCE FOR SKI

LLED T

RADE

S JO

BS. W

orkA

BetterL

ife.

ca

What have we been doing since last

year?

What have we been doing since last

year?

• Launched our Social Media/PR

campaign (launch Oct ’14)

• Facebook and twitter (ramped up Jan. ‘15)

• Hired FT - SM and PR Manager (June ‘15)

• Produced the safety video,

• Advertising pilot in 3 Alberta high schools

• Continued workforce development

initiatives

Update from the Recruiting and

Marketing subcommittee

• Warren Fraleigh, Mike Rezansoff,

Dave Hollett, Michael Bevan, Doug

Worobetz and Bob Dresser

• prioritized all the action items and

new ideas generated from the

working group (including group work

and commitment cards)

• Fell into three categories

Update from the Recruiting and

Marketing subcommittee

• Pure recruitment and marketing…

advertising and promotion of the

brand

• Marketing and recruiting through

workforce development initiatives

• Marketing and recruiting through

political action and awareness

2015 -16 Recruiting and Marketing

• Now and ongoing– Continue the WABL campaign with online

tools and social media

– Promote and expand on promotional videos

– Increase BTA exposure through the

Charitable Foundation (aggregate totals and

events PCC)

– Increase awareness and exposure of BTA

social events/opportunities… golf, baseball,

hockey, tournaments, habitat for humanity, Oil

Kings/Hitmen event

2015 -16 Recruiting and Marketing

Get Started:

Best opportunity going forward

– Establish the BTA mrktg/rcrtg team

– Engage the 75,000 members and our

stakeholders in brand promotion

– Offer education and tools to market

promote and recruit for the BTA

• Who we are, why we exist, what we do and

what we stand for

2015 -16 Recruiting and Marketing

– Action / To do checklist

– BTA mandate

– BTA marketing brochure

– CEFAP information

– WABL campaign

samples

– Tradecards

– Business cards and

affiliate contact list

– Stand up for Safety

– MLA contact list

– BuildForce demand

information

– Communication card

– Policy book

– Workforce

Development info on

TWTS, WOTBT, H2H

– BSV information

• Website and online educational

opportunities (SM) and marketing toolkit:

2015 -16 Recruiting and Marketing

• Future opportunities:

– Work towards establishing a BTA youth

group

– Consider creating a “from the Tools to

CEO” campaign

– Seminars and workshops presented

and offered by the BTA to encourage

membership engagement.

2015 -16 Workforce Development

• Now and ongoing

– Growing the capacity of TWTS, H2H

and WOTBT through increased support

• Getting started

– Full engagement of the WOTBT AB

– Teacher and parent seminars on

careers in the trades as a first choice

2015 -16 Workforce Development

• Future initiatives

– Specific initiatives on addressing

respect in the workplace and fairness

and equity issues with a diverse

workforce

– Identification of other underrepresented

and underemployed groups to work

with as potential candidates for careers

in the trades

2015 -16 Political Action

• Now and ongoing

– continue promoting the collaborative

and partnering industry relationships

(bi, tri, and quadripartite)

– Follow through/continue with the fall

2015 MLA reception

– Ensure MLA’s are getting invited to

BTA and industry events to build

relationships

2015 -16 Political Action

• Get started

– Further membership engagement

– Promotion of BTA through Facility tours

– Joining constituencies etc.,

– Engage with “Lets Build Canada”

http://www.letsbuildcanada.ca/

– promote the CBTU app to educate our

members on National issues

2015 -16 Political Action

• Future

– Consider developing a pool of

BTA/Industry candidates that

would consider running in future

municipal, provincial and federal

elections

Summary

• Educate, Participate and Engage

• Use the tools we have invested in

• Commit and follow the checklist

• Please “DO SOMETHING” !!!!