Recovering from a Google Penalty

Google’s search algorithm is a closely guarded secret; one that evolves constantly to avoid being

gamed by unreputable black hat search engine optimization services. Google wants its search

results to be valuable to searchers and proactively works to ensure cheap tactics for raising

ranking are quickly caught and snuffed out. If you are caught out for attempting to trick the

system (or your SEO specialist used poor tactics without your knowledge), you may end up

slapped with a massive ranking penalty.

Penalties come in two primary forms: algorithmic and manual. A manual penalty comes with an

explanation of what exactly went wrong, but

an algorithmic one can be a little more

difficult to sort out. Here’s what you need to

do if you find yourself on the receiving end of

a Google penalty:

Manual Penalties

Congratulations! You’ve received one of the

easier penalties to deal with. Your penalty

message will include the specific reason for

the penalty so you should be able to easily

spot the problem. Resolve the issue via a

professional SEO specialist and contact

Google for a re-evaluation. It takes a little time and effort but if this is your first penalty

everything should work out just fine.

Algorithmic Penalties

These are a little tougher to figure out. The most common algorithmic penalty is known as the

Penguin penalty, which smacks sites that have used spammy backlink building techniques. If

you’ve ever purchased a huge bundle of backlinks, you’re a possible target for this penalty.

Penguin penalties are huge; when your site has a Penguin penalty none of your backlinks register

— even the good ones.

The only way to solve this particular penalty is fixing all of the bad links. You’ll need to find

every single backlink that points to your site, assess whether the link is good or bad, and then

delete it or petition to have it deleted. It takes an incredible amount of effort and the help of

an SEO specialist can certainly streamline the process. However, once your backlinks are clean,

you should be able to have the penalty removed.

For more information about Google penalties and removal please visit

www.LADSolutions.com or contact us at 888.523.2926 with any questions.