Recording of feedback:after listening to the song “sunshine” what would you expect to see in

the video, digipak and magazine advertisement?

Overall from our audience research we found that a romantic love story is expected from most of the audience and that the settings should be somewhere related to hip hop but also romantic. The audience suggested locations such as a club, a beach, the streets or a summery park. As a group for the locations we have decided to shoot in a club as this represents hip hop for the music, dancing, women and alcohol. However we will also include the streets in our settings as its very urban and shows the artists neighbourhood and culture. For the clothing the majority of the audience suggested urban street wear clothing such as baggy jeans, hooded jumpers and jewellery as this represents the gangster look which relates to hip hop. We also found that the hip hop industry portrays women as sex objects to the audience in revealing clothes and that the industry is male dominated. Therefore we have decided that the female characters clothing is going to be classy, sophisticated to show that she is a decent human being. We will also be dressing the male artist in formal, classy clothes to show star image and that he is not your everyday typical hip hop artist he is unique and sophisticated. Furthermore from the female in the sound recording in the previous slide suggested that the clothing and theme should be similar on the digipak, advertisement and in the video to show its all linked. We will develop theme ideas for the three products to link all three products together.