Recommenders on video sharing portals - business and algorithmic aspects
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Recommenders on video-sharing portals Business and technology aspects Domonkos Tikk, CEO, Gravity R&D
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Transcript of Recommenders on video sharing portals - business and algorithmic aspects
Recommenders on video-sharing portalsBusiness and technology aspects
Domonkos Tikk, CEO, Gravity R&D
05/01/2023
Recommender system vendor
05/01/2023
What Gravity does
+
Personalization solution features
Omnichannel recommendations
Smart search
Personalized e-mails
Retargeting
05/01/2023
Gravity personalization at DailymotionIN PLAYER
SUGGESTED
Video uploads
Viewers
Ads
MoreFeature
s
Schematic of UGC video sharing portals
Video uploads
Viewers
Ads
MoreFeature
s
Schematic of UGC video sharing portals
05/01/2023
How does it translate to business• Revenue scales with page views• Increase of page views
more users – inbound/social marketing more views – interesting content/stickiness more visits – user engagement/quality perception
• Recommender systems can help in all 3 factors (p)retargeting help in content discovery quality recommendations
05/01/2023
KPIs
Direct metrics Click-through rate (CTR): Number of clicks /
number of displays Long term CTR (LCTR): Number of quality
consumptions (min. length [ratio/absolute]) / number of displays
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Increase measurement
Indirect metrics How CTR increase translates to PV increase How LCTR increase translates to more visits
Countries are different Viewers behavior Monetization capability
KPI increase by country
11
LCTR increase CTR increase
Total page view increase Click increase
12
KPI increase by scenario
More data improve quality
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5/21/2014 6/10/2014 6/30/2014 7/20/2014 8/9/2014 8/29/2014 9/18/20140.0
5.0
10.0
15.0
20.0
25.0
CTR improvements: 11% --> 15%
global Linear (global) JP DEUS ES IT GBCA FR AU TR
05/01/2023
Differentiation based on view counts• Characterization of videos
view data (collaborative filtering) content metadata
More views
Better content
Better recommendati
on
Results
05/01/2023
• Overall increase in CTR: 15.08%
• Overall increase in video views: 5.93%
Thank You!
Email: [email protected] Web: www.gravityrd.com F: facebook.com/gravityrdBlog: blog.gravityrd.com
