# Recommender Systems, Matrices and Graphs

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23-Aug-2014Category

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talk at KTH 14 May 2014 about matrix factorization, different latent and neighborhood models, graphs and energy diffusion for recommender systems, as well as what makes good/bad recommendations.

### Transcript of Recommender Systems, Matrices and Graphs

- Recommender Systems, MaTRICES and Graphs Roelof Pieters [email protected] 14 May 2014 @ KTH
- About me Interests in: IR, RecSys, Big Data, ML, NLP, SNA, Graphs, CV, Data Visualization, Discourse Analysis History: 2002-2006: almost-BA Computer Science @ Amsterdam Tech Uni (dropped out in 2006) 2006-2010: BA Cultural Anthropology @ Leiden & Amsterdam Unis 2010-2012: MA Social Anthropology @ Stockholm Uni 2011-Current: Working @ Vionlabs se.linkedin.com/in/roelofpieters/ [email protected]
- Say Hello! St: Eriksgatan 63 112 33 Stockholm - Sweden Email: [email protected] Tech company here in Stockholm with Geeks and Movie lovers Since 2009: Digital ecosystems for network operators, cable TV companies, and lm distributor such as Tele2/Comviq, Cyberia, and Warner Bros Various software and hardware hacks for different companies: Webbstory, Excito, Spotify, Samsung Focus since 2012: Movie and TV recommendation service FoorSee
- WE LOVE MOVIES.
- Outline Recommender Systems Algorithms* Graphs (* math magicians better pay attention here)
- Outline Recommender Systems Taxonomy History Evaluating Recommenders Algorithms* Graphs (* math magicians better pay attention here)
- Information Retrieval Recommender Systems as part of Information Retrieval Document(s)Document(s)Document(s)Document(s)Document(s) Retrieval USER Query Information Retrieval is the activity of obtaining information resources relevant to an information need from a collection of information resources.
- IR: Measure Success Recall: success in retrieving all correct documents Precision: success in retrieving the most relevant documents Given a set of terms and a set of document terms select only the most relevant documents (precision), and preferably all the relevant ones (recall)
- generate meaningful recommendations to a (collection of) user(s) for items or products that might interest them Recommender Systems
- Where can RS be found? Movie recommendation (Netix) Related product recommendation (Amazon) Web page ranking (Google) Social recommendation (Facebook) News content recommendation (Yahoo) Priority inbox & spam ltering (Google) Online dating (OK Cupid) Computational Advertising (Yahoo)
- Outline Recommender Systems Taxonomy History Evaluating Recommenders Algorithms* Graphs (* math magicians better pay attention here)
- Taxonomy of RS Collaborative Filtering (CF) Content Based Filtering (CBF) Knowledge Based Filtering (KBF) Hybrid
- Taxonomy of RS Collaborative Filtering (CF)! Content Based Filtering (CBF) Knowledge Based Filtering (KBF) Hybrid
- Collaborative Filtering: relies on past user behavior Implicit feedback Explicit feedback requires no gathering of external data sparse data domain free cold start problem 16
- Collaborative (Dietmar et. al. At AI 2011) User based Collaborative Filtering
- User based Collaborative Filtering
- Taxonomy of RS Collaborative Filtering (CF) Content Based Filtering (CBF)! Knowledge Based Filtering (KBF) Hybrid
- Content Filtering creates prole for user/movie requires gathering external data dense data domain-bounded no cold start problem 20
- Content based (Dietmar et. al. At AI 2013) Item based Collaborative Filtering
- Item based Collaborative Filtering
- Taxonomy of RS Collaborative Filtering (CF) Content Based Filtering (CBF) Knowledge Based Filtering (KBF)! Hybrid
- Knowledge based (Dietmar et. al. At AI 2013) Knowledge based Content Filtering
- Knowledge based Content Filtering
- Knowledge based Content Filtering
- Taxonomy of RS Collaborative Filtering (CF) Content Based Filtering (CBF) Knowledge Based Filtering (KBF) Hybrid
- Hybrid (Dietmar et. al. At AI 2013)
- Outline Recommender Systems Taxonomy History Evaluating Recommenders Algorithms* Graphs (* math magicians better pay attention here)
- History 1992-1995: Manual Collaborative Filtering 1994-2000: Automatic Collaborative Filtering + Content 2000+: Commercialization
- TQL: Tapestry (1992) (Golberg et. al 1992)
- Grouplens (1994) (Resnick et. al 1994)
- 2000+: Commercial CFs 2001: Amazon starts using item based collaborative ltering (Patent led at 1998) 2000: Pandora starts music genome project, where each songis analyzed using up to 450 distinct musical characteristics by a trained music analyst. 2006-2009: Netix Contents: 2 of many algorithms put in use by Netix replacing Cinematch": Matrix Factorization (SVD) and Restricted Boltzmann Machines (RBM) (http://www.pandora.com/about/mgp) (http://www.netixprize.com)
- Annual Conferences RecSys (since 2007) http://recsys.acm.org SIGIR (since 1978) http://sigir.org/ KDD (ofcial since 1998) http://www.kdd.org/ KDD Cup
- Ongoing Discussion Evaluation Scalability Similarity versus Diversity Cold start (items + users) Fraud Imbalanced dataset or Sparsity Personalization Filter Bubbles Privacy Data Collection
- Evaluating Recommenders Least mean squares prediction error RMSE Similarity measure enough ? rmse(S) = s |S| 1 X (i,u)2S (rui rui)2
- Evaluating Recommenders rmse(S) = s |S| 1 X (i,u)2S (rui rui)2
- Evaluating Recommenders rmse(S) = s |S| 1 X (i,u)2S (rui rui)2
- Evaluating Recommenders rmse(S) = s |S| 1 X (i,u)2S (rui rui)2
- Evaluating Recommenders rmse(S) = s |S| 1 X (i,u)2S (rui rui)2
- Evaluating Recommenders rmse(S) = s |S| 1 X (i,u)2S (rui rui)2
- Evaluating Recommenders rmse(S) = s |S| 1 X (i,u)2S (rui rui)2
- Evaluating Recommenders rmse(S) = s |S| 1 X (i,u)2S (rui rui)2
- Outline Recommender Systems Algorithms* Graphs (* math magicians better pay attention here)
- Outline Recommender Systems Algorithms* Content based Algorithms * Collaborative Algorithms * Classication Rating/Ranking * Graphs (* math magicians better pay attention here)
- content is exploited (item to item ltering) content model: keywords (ie TF-IDF) similarity/distance measures: Euclidean distance: L1 and L2-norm Jaccard distance Content-based Filtering (adjusted) Cosine distance Edit distance Hamming distance
- similarity/distance measures: Euclidean distance Jaccard distance Cosine distance Content-based Filtering dot product x.y is 1 2 + 2 1 + (1) 1 = 3 x = [1,2, 1] and = [2,1,1]. L2-norm = 12 + 22 + (1)2 = 6 ie:
- similarity/distance measures: Euclidean distance Jaccard distance Cosine distance Content-based Filtering dot product x.y is 1 2 + 2 1 + (1) 1 = 3 x = [1,2, 1] and = [2,1,1]. cosine of angle: 3/(66) =1/2 cos distance of 1/2: 60 degrees, L2-norm = 12 + 22 + (1)2 = 6 ie:
- Examples Item to Query Item to Item Item to User
- Examples Item to Query! Item to Item Item to User