Recommended Reports in Insights: Understanding

Facebook Organic Analytics

Asking Organic FB Questions

• How Big Is My Circle, By Degrees Of Separation?• To What Extent Was My Content Exposed?• What Types Of Content Received Exposure?• How Did Users Find Out About It?• How Many Users Engaged, Rebroadcast, Liked?• Demographics Of Above• Where Can We Associate What Conversions?

What Is Actionable?

Total Likes Friends of Fans

PTAT Weekly Total Reach

What Actions Can We Take?

What Goals?

Thank You!