INTRODUCTIONPaint sales have soared during the COVID-19 pandemic, so understanding major paint manufacturers’ color of the year selections can help you guide customers as they bring new energy to their homes. Take a look at major 2021 color options below, and visit YourNHPA.org/training to browse more training options to boost sales and satisfy customers at your store. HOW TO SELLAsk questions about the space a customer is repainting. Understand their project needs; don’t recommend loud, vibrant colors for home offices or classrooms. Reminding customers about paint manufacturers’ 2021 color of the year selections can emphasize your team as category experts and trusted partners in every home renovation project.

Recommend 2021 Colors of the Year WITH CONFIDENCE

Benjamin MooreAegean Teal

Benjamin Moore named Aegean Teal 2136-40 as its 2021 color of the year selection that sought to celebrate memories made in homes across the world. Remind customers this color has a welcoming, lived-in ambiance.

York WallcoveringsBlue Jean Denim

York Wallcoverings announced Blue Jean Denim would be its 2021 color of the year selection to symbolize the timeless comfort of the fabric. Tell customers the soft blue evokes feelings of comfort and casualness.

Kelly Moore4 Main Color Trends

Kelly Moore is highlighting four colors in 2021: a red-blue hue called Cloudy Day, a deep green with a hint of gray called Ocean Cruise, golden yellow California Chamois and Himalayan Salt, a rusty, warm color that is incredibly versatile.

Diamond VogelDreaming of the Day

Diamond Vogel’s Dreaming of the Day, a blue-green shade, offers feelings of relaxation and calm. Tell customers choosing natural colors can add a feeling of the outdoors in their indoor spaces, perfect for people who have been inside during the COVID-19 pandemic.

PPG‘Be Well’ Color Palette

Instead of a single color, PPG has unveiled a 2021 color palette called “Be Well.” The calming collection includes three main hues: Transcend; Big Cypress and Misty Aqua. The company says the color palette provides simplicity and restfulness. Oatmeal-colored Transcend, ginger-based Big Cypress and Misty Aqua, a cerulean blue, complete the collection.

GliddenAqua Fiesta

Glidden, a subsidiary of PPG, has chosen its first accent color of the year for 2021. Aqua Fiesta is a cheerful and fresh aquamarine color that works well as a complement in bedrooms, bathrooms, living rooms and kitchens.

PantoneUltimate Gray & Illuminating

While not strictly a paint manufacturer, Pantone is a color expert. The organization selected Ultimate Gray and yellow-based Illuminating as its 2021 colors of the year, and company representatives say the two options work in harmony.

RETAILER TIPS

When customers buy paint, don’t forget to suggest a suite of accessories to help make their project a success, including brushes, paint trays, painting tape, drop cloths and protective face masks.

Most color of the year selections come with ready-made complementary colors that are designed to best play off of the characteristics of winning color. Have these options ready for when a customer asks about the more famous shade of the year.

Trends can be fun to follow, but dig into a customer’s design sense and stated goals for what they want a room or project to look like. Use this just as much as trendy colors to help customers find the best paint for them.

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43 Colors will never look the same on a smartphone’s screen as on a home’s wall, nor will they look the same in your store’s lighting. If a customer is having trouble making a decision, have samples ready to send home with the customer so they can see what their home will look like in the proper setting.

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