Recipe Cards Extension

Task 4- Poster and Billboard

PosterThis poster was made to promote the set of recipe cards that we made during the two weeks of production.

The Poster designed to feature in a magazine and advertise the sorts of vegetarian and vegan food available by the company and as seen in the slogan, a none meat recipe.

A house style is kept throughout all of the extension activities that have been done. This is that of keeping to the theme of Italy and therefore choosing the relevant colours of Red and green.

Targeting at the same audience was going to be difficult due to the amount of changes during the production process, however a compromise was met and the poster corresponds with the last set of cards made and that of a mass market.

The slogan itself is very catchy and straight to the point, using the same font and colour as the title shows the professionalism in the work and a sense of consistency.

Poster(2)With this poster it looks at a more younger demographic to what was seen in the latter. This is because of the imagery used and the presentation.

There is no white space in the poster leaving it almost congested and that resulting in being very eye catching.

Making posters to support the recipe cards is important as the more people who see the product will result in the overall sales.

As it was decided, the best target audience was to look at a wider range of people and having a mass product that can be used by anyone that chooses to.

A reference to the website is a good way to entice the target audience further into the business. This is a good way of presenting as it prevents huge amounts of text and those who are interested can look in their own time. It is the images job on the poster to interact with the audience and make them want to try making the meat alternatives they notice spread across the A3 page.

BillboardBillboards present large advertisements to passing pedestrians and drivers. Typically showing large, ostensibly witty slogans, and distinctive visuals.

Billboards are highly visible in the top designated market areas. The idea of this Billboard is to do the same and promote the vegetarian society and the new range of food recipes made.

The use of text is as important as the image because the audience has to see this and be impressed with what they read.

Having a variety of text in different colours and positions doesn’t just effect the composition but the viewer. Adjusting the text so it plays with you psychologically is important for advertising.

As you will see this marketing campaign on roads, the use of the Warning signs instantly grabs your attention from what you were doing and onto this.

Using the statement ‘Clear your plate and Conscience’ refers to the idea of eating meat being looked as bad by vegetarians and against all their beliefs. So not only is this bringing the viewers attention to Animal cruelty, it is showing what alternatives can be made, Hence the ‘Taste The Difference’ piece of text. This is suggesting that vegetarian food can be just as nice.