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Rosalina’s Recent work reference

2010 to 2011 –District Supervisor for Statistics New Zealand2011 to 2012 –Marketing Development for MetOcean Solutions Ltd

Business needs assessment forMetOcean Solutions

Prepared marketing development and communications plan, integrated and aligned to strategic goals and objective of the business• understand, evaluate and assess internal and external

marketing environment.

Setting objectives, clear business portfolio and developing growth strategies. • Evaluate current business model: growth of sales and

business development opportunities.

Revitalise MetOcean Solutions brand • Create suite of marketing presentation and literature,

corporate communications template and broiler plates.

Strategic Business & Marketing development

Strategic business overview and plan• Identified competitive advantage and current

market position

Market Development • Develop communications materials, capabilities

statement and activities to target ideal market segment.

Research and development support• Attained funding from MSI (Ministry of Science

and Innovation) for Technology project grant.

Strategic business & marketing development

Competitive marketing research and activity plan for new historical weather data developed from new contract. • Collate database of prospective clients and media

to maximise publicity

Develop new website and update marketing collaterals• With compiling value and capability statements

Determined market penetration strategy• Growth by strong consultative relationship. Win

major international contracts from existing modelling work and reputation.

Revitalise company brand

Design and print reusable exhibition backdrop and posters for Coastal and Port exhibition in Perth 2011. Coordinate enquiries and lead generated. Follow up leads to offered trial of forecast services to Port engineers and operators.

Develop media kit and publicity materials

Company presentation folder and slides

Product brochure, capability statement

and publicity materials

Website re-development

Goal for the new website is to provide visitors with an user friendly website, easier navigation, engaging content todemonstrate MetOcean’s growing services, news and innovation.

Previous

Newly launched

Reference

“We have enjoyed working with you in the past year and appreciate your work you have done towards the completion of our new website, development of the new logo, strategic research and updating our marketing collateral. All your colleagues here at MSL wish you well for the future.”

I will be pleased to supply written and verbal references to support your next opportunity.”- Dr Peter McCombManaging Director, MetOcean Solutions