Recent Trends in Indian Financial Services Industry

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    1.3 Cross Selling

    Recently, in retail banking business, the

    concept of cross selling has been introduced. If a

    bank sells an asset product (housing/car/

    educational loan) to its account holder, it is cross

    selling. The cross selling enhances customer's

    loyalty. Banks have entered into the field of

    housing loan. Housing loan rates are being

    slashed. The aggression by the banks in this field

    is noticeable. The rate war triggered by SBI has

    prompted other banks to lower their rates.SBI,

    UBI, PSB along with LIC and HFC have special

    offer of loan at 8% to 8.5%

    1.4 Educational Loan

    Asalient feature in recent trend in bank

    finance is education loan. Education loans

    amounting to Rs24,000 crore had been disbursed

    to 16 lakh students across the country till march,

    2009; and it is expected that the education loan

    may touch Rs50,000 crore by 2015. The Central

    Government has decided not to charge interest on

    education loan granted to those whose family

    income is less than Rs4.5 lakh per annum. This

    will come into force during the current academic

    year.197

    2. REGIONAL RURAL BANKS (RRBS)

    Ours is an agricultural economy .The

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    Father of the Nation rightly said that India lives in

    villages. Still there are lakhs of villages where 60

    crore people live. Against this backdrop, the

    establishment of Regional Rural Bank in India is

    a landmark in the Indian Banking History. The

    main objective of RRB is to provide credit

    especially to small and marginal farmers,

    agricultural labourers, small entrepreneurs and

    artisans in rural areas who need funds. At the

    beginning, in 1975, five RRBS were setup. Today, we have 104 RRBS Sponsored by 29 banks.

    These RRBS function in 484 districts with more

    than 14,400 branches and employing about

    70,200 persons. Realizing the importance of the

    RRBS, Government of India has recently said

    that it intends to strengthen the financial

    resources of RRBS.

    3. INSURANCE SECTOR

    The life insurance business has come a

    long way since independence, and Indian

    consumers till recently had been dealing with one

    life insurance player, i.e., the LIC in the public

    sector. After the liberalization of the insurance

    sector, a dozen companies have entered the

    insurance business. The insurance sector had the

    reforms with the passing of IRDA bill in

    December, 1999. The privatization process

    commenced by forming the Insurance Reforms

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    Committee. The 12 private life insurers have

    already grabbed 9% of the market in terms of

    premium income. The insurance premiums of

    these 12 players have crossed Rs 1000 crore over

    the last year. Innovative products, smart

    marketing and aggressive distributition, that is,

    the triple whammy combination has enabled

    fledgling private insurers to sign up Indian

    consumers. While the state owned companies

    still dominate segments like endowment and

    money back policies, the private companies have

    a virtual monopoly in the unit linked insurance

    schemes.

    3.1 Detariffing

    Recently, the IRDA has requested the

    general insurance companies to initiate steps to

    ensure transition from tariff regime to detariff

    regime from January, 2007; accordingly, there is

    full detariffing of the general insurance business

    from April 1, 2008. Tariff means rigidity. It

    means that not only rates are fixed, but also the

    terms and conditions of policies are to be laid

    down in tariff. Detariffing makes insurers free to

    decide the premium rates based on their own

    guidelines of pricing.

    3.2 Bancassurance

    The concept bancassurance is French

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    origin. It is an emerging concept in India .Life

    assurance companies need immense distribution

    strength. This distribution will undergo a vast

    change when the insurance policies are available

    from local bank branch through bancassurance

    In India, the sign of initial success is already.

    there and the success of the scheme depends on

    banks ensuring excellent customer relationship.

    3.3 Micro Insurance

    LIC launched its first micro insurance

    product, captioned Jeevan Madhur in

    September, 2006. It launched its second micro

    insurance product, under the caption Jeevan

    Mangal in September, 2009. The policy is

    targeted at factory workers, self help group

    members, domestic servants, rickshaw pullers

    and other low income people. The salient feature

    is a low minimum premium of Rs15 per week and

    the risk cover ranged from Rs 15, 000 to a

    Maximum of Rs 50, 000.

    4. MUTUAL FUND

    In India, mutual funds play a dominant

    role by mobilizing savings and investing them in

    the capital market, thus establishing a link

    between savings and capital market. The main

    objective of investing in mutual fund scheme is to

    diversify risk. Mutual funds made an opening in

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    1963 under the enactment of Unit Trust of India

    R.Neelamegam - Recent Trends in Indian Financial Services Industry198

    which launched its first scheme named US 1964,

    which is continuing even to-day. In1986, the

    Government amended the Banking Regulation

    Act and permitted public sector commercial

    banks like SBI, PNB, Canara bank and so forth to

    set up mutual funds. Government allowed

    insurance companies in the public sector- GIC in

    1989 and LIC in 1991, to set up mutual funds. In

    1993, under its New Economic policy of

    liberalization opened the gates to the private

    sector to set up mutual funds. In March 1991, the

    government entrusted the function of regulating

    mutual funds to Securities and Exchange Board

    of India (SEBI) which issued guidelines in

    October, 1991 for regulating the Indian capital

    market.

    4.1 Sectorwise Mobilization of Funds by

    Mutual Funds

    Mutual funds have become an important

    segment of institutional investors. The total

    mobilization of funds by private sector MFs

    during 2007-2008 was Rs.37, 80,753 crores,

    followed by UTI MFs Rs.3, 46,126 crores, and

    public sector MFs Rs.3, 37,498 crores. As in the

    preceding years, the private sector MFs

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    continued to dominate resource mobilization in

    2007-2008

    Now there is SIP (systematic investment

    plan) method of investing in the mutual fund.

    Before starting a SIP, an investor has to decide on

    which fund scheme he wants to invest in dividend

    or growth option? How much one wants to

    invest? How long one wants SIP to go on? and so

    forth.

    Interest rate future was launched in

    National Stock Exchange on 31st August, 2009.

    It is a contract to buy or sell a debt security (10

    year government bond bearing interest rate of 7%

    payable half yearly) at a price decided in advance

    for delivery at a future date .The contract helps to

    eliminate the interest rate risk.

    5. CONCLUSION

    It is clear that many aspects of financial

    services industry in India have changed since the

    1990's. With the reforms of financial services

    industry, the economy has been opened up and

    several significant developments have been

    taking place in all the segments of the financial

    services sector. As per the survey of Central

    Statistical Organization, the Indian economy has

    grown at 6.1% in the first quarter of 2009-2010

    against 5.8% growth in the previous quarter

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    despite the global financial crisis impacting

    manufacturing and services sectors like trade,

    hotels and communication. It is heartening to

    note that finance, insurance and real estate

    expanded by 8.1% against 6.9% in the previous