Recent Internet and Communications Technologies and Business Mind (2/4)

PART 2

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind

Hanmin Jung

Chief Researcher, Korea Institute of Science & Technology InformationFull Professor, University of Science and TechnologyVisiting Professor, Central Officials Training Institute

Visiting Fellow, University of SouthamptonGuest Professor, University of Graz

Agenda

1. Online Business Model

2. Web Evolution

3. Information Service

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 2


2. Web Evolution


Agenda


2. Web Evolution




2. Web Evolution


Google Business Model

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 4https://google.co.kr/

Naver Business Model

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 5http://search.naver.com/search.naver?where=nexearch&query=%ED%95%B4%EC%99%B8%EC%97%AC%ED%96%89&sm=top_hty&fbm=0&ie=utf8

Naver Keyword Advertisement

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 6https://www.youtube.com/watch?v=3_QDhSAH-qA

Market History

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 11http://theermann.typepad.com/marc_theermann/2009/02/years-it-took-to-reach-a-market-audience-of-50-million.html

On The Floor ft. Pitbull

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 12http://www.youtube.com/watch?v=t4H_Zoh7G5A

Gangnam Style, Gentleman (NBC Today Show)

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 13http://www.youtube.com/watch?v=9ssetwtUtlE

YouTube Business Model

About 5.1 million dollars! (2016.4)


YouTube Business Model ($0. 1~0. 3 per View)

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 15http://www.youtube.com/watch?v=LDeycPLVQ-o

Let It Go (Original)

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 16http://www.youtube.com/watch?v=kHue-HaXXzg

Alex Boyé (Africanized Tribal Cover)

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 17http://www.youtube.com/watch?v=DAJYk1jOhzk

About 150 thousand dollars! (2016.4)

YouTube Vlogger

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 18http://www.youtube.com/user/RomanAtwood/featured

7:3 (Gold Standard)

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 19http://stockfresh.com/files/t/threeart/m/11/1867421_stock-photo-pie-chart-30---70-percent.jpg

Mobile App Business Model

n Kakao Games

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 20http://www.channelit.co.kr/news/photo/201307/378158_368092_3642.jpg

7:3 (Gold Standard)

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 21http://www.gametoc.co.kr/news/photo/201305/9042_17195_2838.jpg

Afreeca TV BJ

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 22http://afevent2.afreeca.com:8120/app/starbj/index.php?bestbj

Agenda


2. Web Evolution




2. Web Evolution


Web 1.0 ~ 4.0

Building a better infrastructure for the Web


Information

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 25http://netdna.webdesignerdepot.com/uploads/2012/06/yahoo-1997.jpg

People

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 26http://www.danpontefract.com/wp-content/uploads/2012/02/facebook-friends-3211.jpg

Knowledge


http://data.gov.uk/

27

Intelligence


Main Characters of Web

Web 1.0 -> Web 2.0 Web 3.0 -> Web 4.0

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 29http://www.circuitstoday.com/wp-content/uploads/2013/05/web_development.jpg

Agenda


2. Web Evolution




2. Web Evolution


Information Service (on IoT)

ContextSensors

ContentsBig Data

Cloud ServiceCloud computing

Connected DeviceSmartphones

Connected cars


ContextSensors


Connected cars

4C

Context

“Your computer doesn’t know where you are, what you know, what you’re doing.We’re trying to make devices work,to understand your context and what you might need.We’re just starting to work on Android Wear, for example.Having computing understand you — we haven’t done that yet.” by Larry Page

“Your computer doesn’t know where you are, what you know, what you’re doing.We’re trying to make devices work,to understand your context and what you might need.We’re just starting to work on Android Wear, for example.Having computing understand you — we haven’t done that yet.” by Larry Page

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 32http://blog.ted.com/2014/03/19/computing-is-still-too-clunky-charlie-rose-and-larry-page-in-conversation/

Context-awareness


RFID Chips


Chip Under Skin


http://thenewspointer.blogdns.com/thenewspointer/wp-content/uploads/2008/06/rfid_hand_1.jpghttp://barnabasnagy.com/wp-content/uploads/2009/03/amal-xray-rfid.jpg

RFID Lock Used by Customs

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 38http://postfiles9.naver.net/20130529_168/llblucll_1369793475928f1wbP_JPEG/DSC05207.JPG?type=w1

• Hypothetical wireless network of tiny microelectromechanical sensors, robots, or devices, that can detect light, temperature, or vibration

Smart Dust

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 39http://www.nanotech-now.com/images/smartdust1-medium.jpg


ContextSensors

ContentsBig Data



Connected cars


4C

ContextSensors


Connected cars

The Chasm – Primary Focus of Marketing

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 41http://images.anandtech.com/doci/8810/Crossing-the-Chasm.jpg

Smartphone

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 42http://i-cdn.phonearena.com/images/reviews/190977-image/Samsung-Galaxy-S7-edge-vs-Apple-iPhone-6s-Plus-05.jpg

Smartphone Penetration by Country

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 43https://smsglobal.cachefly.net/assets/smartphone-ownership-by-country-infographic.jpg

Position of Smartphone on the Curve

About 16~17% for Smartphone(Korea & World wide, 2010.12, 2015.10)

About 20, 40%, 60%, 80%, 83% for Smartphone(Korea, 2011.3, 2011.11, 2012.8, 2014.4, 2015.7)


95.5% for Mobile phone

http://www.smsglobal.com/thehub/smartphone-ownership-usage-and-penetration/

Definition of Smartphone

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 45http://sitesgadget.com/wp-content/uploads/2012/10/Smartphone-Definition-Is-Following-The-Time-Wallpaper.jpg

Definition of Car


Sensors in Connected Car

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 47https://cdn-360-content.s3.amazonaws.com/uploads/2013/11/car-sensors.jpg

Automotive Diagnostic Equipment

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 48https://i.ytimg.com/vi/O1jwgVhdMso/maxresdefault.jpg

Android Sensor Box (Galaxy S6 Edge+)

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 49http://www.iphone-droid.net/samsung-galaxy-s6-edge-plus-review/

Instruments? (Atomic Tom)

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 50https://www.youtube.com/watch?v=M_IKGytM0z4

Film Camera? (Short Film 4K in Mougins)

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 51https://www.youtube.com/watch?v=uG-zqca5A5M

Car? (Toyota Fun-Vii)

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 52https://www.youtube.com/watch?v=3koUYw15FZo

Samsung Galaxy S7 Unpacked 2016

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 53https://www.youtube.com/watch?v=TwsWgD5iMQA

Samsung's Profit Beats ForecastThanks to Early Phone Debut

The South Korean company said Thursday

it earned 5.3 trillion won ($4.6 billion) in the last quarter,

up 14 percent from 4.6 trillion won a year earlier.

Samsung's mobile business posted its biggest profit in nearly two years,

raking up 3.9 trillion won ($3.4 billion) in operating profit.

The second quarter earnings in the mobile and semiconductor businesses

will be steady and the consumer electronics

and display businesses will improve, he said.

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 54http://abcnews.go.com/Technology/wireStory/samsungs-1q-profit-14-percent-early-phone-debut-38721362

The South Korean company said Thursday

it earned 5.3 trillion won ($4.6 billion) in the last quarter,

up 14 percent from 4.6 trillion won a year earlier.

Samsung's mobile business posted its biggest profit in nearly two years,

raking up 3.9 trillion won ($3.4 billion) in operating profit.

The second quarter earnings in the mobile and semiconductor businesses

will be steady and the consumer electronics

and display businesses will improve, he said.

Apple iPhone 6s Sep. Event 2015

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 55https://www.youtube.com/watch?v=0qwALOOvUik

Rotten Apple –Stock Plunges 8% on Earnings, Revenue Miss

The tech giant said it saw fiscal second-quarter

earnings of $1.90 per diluted share on $50.56 billion in revenue.

That revenue figure was a roughly 13 percent decline

against $58.01 billion in the comparable year-ago period —

representing the first year-over-year quarterly sales drop since 2003.

Tim Cook, Apple’s CEO.

“We are very happy with the continued strong growth in revenue from Services,

thanks to the incredible strength of the Apple ecosystem

and our growing base of over one billion active devices.”

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 56http://www.cnbc.com/2016/04/26/apple-reports-fy-second-quarter-earnings.html

The tech giant said it saw fiscal second-quarter

earnings of $1.90 per diluted share on $50.56 billion in revenue.

That revenue figure was a roughly 13 percent decline

against $58.01 billion in the comparable year-ago period —

representing the first year-over-year quarterly sales drop since 2003.

Tim Cook, Apple’s CEO.

“We are very happy with the continued strong growth in revenue from Services,

thanks to the incredible strength of the Apple ecosystem

and our growing base of over one billion active devices.”

How Can The Two Combine for 105% of Profits?

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 57http://www.phonearena.com/news/Apple-accounted-for-91-of-smartphone-profits-last-year_id78318

Google I/O Conference

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 58www.youtube.com/watch?v=wtLJPvx7-ys


ContextSensors

ContentsBig Data



Connected cars


4C

ContextSensors


Connected cars

Smart Work


http://files.thinkpool.com/files/bbs/2010/07/21/%EC%8A%A4%EB%A7%88%ED%8A%B8%EC%9B%8C%ED%81%AC1.jpg

60

Cloud Computing


http://simpleroot.com/wp-content/uploads/2012/10/Remote-Cloud-Computing.jpg

61

Naver Cloud Services

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 62http://inside.naver.com/

iCloud –建前& 本音

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 63http://www.youtube.com/watch?v=01whICoV1iY

Needs of Cloud Computing


Cloud Workload Patterns

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 65http://elekslabs.com/wp-content/uploads/2012/12/cc-patterns.png

Virtualization

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 66https://vinf.files.wordpress.com/2009/04/image27.png

Service Bus with Load Balancing

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 67http://4.bp.blogspot.com/-hd43MVjurPg/T31oXqdzwNI/AAAAAAAAA_Y/Eoq5HSPufL0/s1600/StratosLiveDeploymentArchitectureNew.png

X-as a Service

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 68http://com.kii.community.us-west-2.s3.amazonaws.com/44b3f8ebc259ad9ab01975d4e84f01f25d7d35023.png

Netflix – SaaS

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 69http://dl9fvu4r30qs1.cloudfront.net/11/06/c23caaee481db17bf18985413124/netflix.jpg

Data Ownership in the Cloud


Business Strategy of Cloud Services

• Lock-in: becoming loyal & subordinating• Churn-in: fishing by social networks• Cross-selling: Releasing new services• Up-selling: free to fee-charging

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 72http://lshsblog.blogspot.com/2011/02/n-screen.html

Up-Selling (Dropbox Pro)

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 73http://static1.squarespace.com/static/50b365ffe4b0c512afb3c2a8/t/5254173ce4b07386c542ff4a/1381242687682/sharepoint-skydrive-pro-vs-dropbox-2.png

Up-Selling (iCloud)

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 74https://9to5mac.files.wordpress.com/2015/09/img_2586.jpg?w=1000&h=562

Up-Selling (YouTube Red)

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 75https://i.ytimg.com/vi/YL9RetC0ook/maxresdefault.jpg

Google Maps Cost

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 76https://developers.google.com/maps/faq?csw=1#tos_pricing


ContextSensors

ContentsBig Data



Connected cars


4C

77

ContextSensors


Connected cars

Agenda

1. Nature of Data

2. Data Trends

3. Interactions for IoT

4. Issues on IoT

5. Meanings of IoT


1. Nature of Data

2. Data Trends


4. Issues on IoT

5. Meanings of IoT

Agenda

1. Nature of Data

2. Data Trends


4. Issues on IoT

5. Meanings of IoT


1. Nature of Data

2. Data Trends


4. Issues on IoT

5. Meanings of IoT

Nature of Data

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 80http://izquotes.com/quotes-pictures/quote-i-have-no-data-yet-it-is-a-capital-mistake-to-theorize-before-one-has-data-insensibly-one-begins-arthur-conan-doyle-305167.jpg

Global Search Engine Market Share (2012)

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 81http://www.relentlesstechnology.com/insights/search-engines.html

USA Search Engine Market Share

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 82https://www.logicmediazone.com/images/blog/search-engine-market-share-2015-infographic-large.jpg

Canadian Search Engine Market Share

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 83http://www.experian.com/marketing-services/online-trends-canada.html

Korean Search Engine Market Share

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 84http://www.theegg.com/wp-content/uploads/2015/01/korean-Search-engine-market-share2014.jpg

Sense of Proportion (Populations)

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 85http://www.crtc.gc.ca/eng/publications/reports/PolicyMonitoring/2014/images/image161.jpg

Asian Search Engine Market Share (2012)

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 86http://www.my-life-in-china.com/online-marketing/asia-search-engine-market-shares-2012-2013/

Sense of Proportion (Internet Speed)

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 87http://wearesocial.sg/wp-content/uploads/2016/01/Slide028.png

Search Engine Market Share

Search Engine Market Share =f(Populations,Internet Speed,Local Search Engines,Emotional Responsiveness,…)


Search Engine Market Share =f(Populations,Internet Speed,Local Search Engines,Emotional Responsiveness,…)

Number of Movie Audiences (Korea)

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 89http://www.kobis.or.kr/kobis/business/stat/boxs/findFormerBoxOfficeList.do

Statistical Distortion

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 90http://www.google.com/trends/

Elsa Dress

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 91http://3.bp.blogspot.com/-S0C0tA-tbRE/UtsqYxpdWrI/AAAAAAAABtE/JfN0AiCmtJM/s1600/RMH_9108.jpg

Let It Go

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 92http://3.bp.blogspot.com/-S0C0tA-tbRE/UtsqYxpdWrI/AAAAAAAABtE/JfN0AiCmtJM/s1600/RMH_9108.jpg

Data Cleaning (Noise Filtering)

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 93http://www.google.com/trends/

Nature of Data

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 94http://inspireicons.com/wp-content/uploads/2014/09/Michael-schumacher-poster.jpg

Agenda

1. Nature of Data

2. Data Trends


4. Issues on IoT

5. Meanings of IoT


1. Nature of Data

2. Data Trends


4. Issues on IoT

5. Meanings of IoT

Data Trends

Web -> Social -> Thing

“The next Google or Facebook may well be

an Internet of Things company.”

by R. MacManus, ReadWriteWeb


Web -> Social -> Thing

“The next Google or Facebook may well be

an Internet of Things company.”

by R. MacManus, ReadWriteWeb

Social Data

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 97http://www.youtube.com/user/TworldTV

Mobile Phones in Concert

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 98https://c2.staticflickr.com/4/3705/13283079685_4639b0586b_b.jpg

Communication with Phones in Concert

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 99https://www.youtube.com/watch?v=FvdB77S_vXI

Internet of Things (IoT)

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 100http://www.marketsandmarketsblog.com/wp-content/uploads/2014/06/Internet-of-Things-Trillion-Dollar-Industry.png

Definition of ‘Thing’

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 101http://www.merriam-webster.com/dictionary/thing

Internet of Things (IoT)

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 102https://inventrom.files.wordpress.com/2014/11/things.jpg

Web of Things (WoT)

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 104http://venturebeat.com/2014/12/12/google-launches-the-open-web-of-things-inviting-research-proposals-to-advance-the-internet-of-things/

Agenda

1. Nature of Data

2. Data Trends


4. Issues on IoT

5. Meanings of IoT


1. Nature of Data

2. Data Trends


4. Issues on IoT

5. Meanings of IoT

Different Duty-cycle Operations on IoT Devices

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 123http://nordicapis.com/the-state-of-iot-information-design-why-every-iot-device-needs-an-api/

Diverse UI (Screens)

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 125how-to-design-speech-user-interfaces-for-internet-of-things-connected-devices-sxsw-2015-150318091602-conversion-gate01

Interaction for IoT –User Behavior as Input for Nest Thermostat

Behavioral input minimizes the cognitive effort required from the user.

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 128http://studioscience.com/interaction-design-within-the-internet-of-things/

Agenda

1. Nature of Data

2. Data Trends


4. Issues on IoT

5. Meanings of IoT


1. Nature of Data

2. Data Trends


4. Issues on IoT

5. Meanings of IoT

Energy Harvesting from Human Body

The thermal energy from the human bodyhas the potential to provide powerfor future generations of wearable electronics devicesintegrated onto clothing

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 132http://advancedtextilessource.com/2015/03/personal-power-source/

Device Flood

"Michael Nelson, the former director of Internet Technology at IBM,

and the former director of Technology Policy

with the Federal Communications Commission,

and advisor to Al Gore.

Within 5-10 years,

Nelson expects that 100 billion devices will be connected to the net.

“Trying to determine the market size of the Internet of Things

is like trying to calculate the market for plastics, circa 1940.

At that time, it was difficult to imagine that plastics could be in everything.

If you look at information processing in the same way,

you begin to see the vast range of objects

into which logic, processors, or actuators could be embedded.”

in ‘The Internet of things: Networked objects and smart devices’


"Michael Nelson, the former director of Internet Technology at IBM,

and the former director of Technology Policy

with the Federal Communications Commission,

and advisor to Al Gore.

Within 5-10 years,

Nelson expects that 100 billion devices will be connected to the net.

“Trying to determine the market size of the Internet of Things

is like trying to calculate the market for plastics, circa 1940.

At that time, it was difficult to imagine that plastics could be in everything.

If you look at information processing in the same way,

you begin to see the vast range of objects

into which logic, processors, or actuators could be embedded.”

in ‘The Internet of things: Networked objects and smart devices’

Requirements for 5G Networks

• Data rates of several tens of megabits per second should be supported for tens of thousands of users

• 1 gigabit per second to be offered simultaneously to many workers on the same office floor

• Several hundreds of thousands of simultaneous connections to be supported for massive sensor deployments

• Spectral efficiency should be significantly enhanced compared to 4G

• Coverage should be improved

• Signaling efficiency should be enhanced

• Latency should be reduced significantly compared to LTE

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 141https://en.wikipedia.org/wiki/5G

• Data rates of several tens of megabits per second should be supported for tens of thousands of users

• 1 gigabit per second to be offered simultaneously to many workers on the same office floor

• Several hundreds of thousands of simultaneous connections to be supported for massive sensor deployments

• Spectral efficiency should be significantly enhanced compared to 4G

• Coverage should be improved

• Signaling efficiency should be enhanced

• Latency should be reduced significantly compared to LTE

Agenda

1. Nature of Data

2. Data Trends


4. Issues on IoT

5. Meanings of IoT


1. Nature of Data

2. Data Trends


4. Issues on IoT

5. Meanings of IoT

Ubiquitous to IoT

ComputingAnytime,Anyplace,Anywhere

Copyright © 2016 Hanmin JungRecent ICT Trends and Business Mind 143Chris Ferraro, "Control Your World Using the Salesforce1 Platform (IoT)", 2014.

Automation ofAnythingfrom Anywhere

“A lot of times, people don’t know what they want until you show it to them.”by Steve Jobs

“Many people won’t be convinced until they’ve seen it for themselves.”by Jakob Nielsen


[email protected]

Recent Internet and Communications Technologies and Business Mind (2/4)

Technology

Transcript of Recent Internet and Communications Technologies and Business Mind (2/4)