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Colo
ur
In C
loth
ing
Acknowledgement
I would like to thank my mentor Mrs. Vaibhavi Ranavde, for her guidance through thisproject.
I would also like to thank Chandini Singh for her inputs on colour according togeographical area and Pallavi Gupta for volunteering for the photo shoot.
Which Colour is This?
Psychology of colour
Mood
Appearance
OccasionPerceptions
Cultural Influences
Flattering Colour Combinations
The Golden Rules
DKN
Y S
S 2
011
Elie
Saab S
S 2
011
Herm
es S
S 2
01
1
Single ColourIncreasesHeight
Chlo
e S
S 2
010
Burb
erry S
S 2
01
0
Lighter Colour Head to Toe-
IncreasedHeight
Ralp
h La
ure
n S
S 2
009
Elie
Saab S
S 2
011
Different Blocks of Colour-
Reduced Height
Gucci S
S 2
011
Nin
a R
icci SS 2
011
Mich
ael K
ors
SS 2
011
Arm
ani S
S 2
011
Lighter TopBroader Upper
Torso
FendiSS 2
011
FendiSS 2
011
Mosch
ino
SS 2
011
Botte
ga
Veneta
SS 2
011
Tom
my H
ilfiger S
S 2
01
1
Lighter BottomBroader Lower
Torso
Plus Size Women Should Have Fun Too!
Available Colours: Dark and Boring
What Colour Suits Your Skin?
Asian Skin
Colours that Work:
Ruby Red, Emerald Green,Royal Blue,Purple, Teal, Bright Yellow
Colours to Avoid:
Nude, Pastel and Frosted Shades(Skin might look washed out)
African Skin
Colours that Work:
Black, True White, Reds, Royal blue, Fuchsia, Lemon Yellow,Blue Greens.
Colours to Avoid:
Subdued tones like beige, orange and gold
Blonde
Colours that Work:
Ivory, Apricot, Lavender, Plum,Rose, Brown and Soft Blue
Colours to Avoid:
Black,BurgundyOrange, Gold
Brunette
Colours that Work:
Pinks, Grey, Sage Green, Camel, Beige, Orange, Gold and Dark Brown
Colours to Avoid:
Navy Blue
Colour And Gender
• Pink was once a colour associated with masculinity,considered to be a watered down red and held thepower associated with that colour.
•The change to pink for girls and blue for boyshappened in America and elsewhere only after WorldWar II.
•The switch happened as twentieth-century politicalcorrectness took root and, in an effort to promotegender equality, the colours began being used with theopposite genders.
• This trend was so purposeful and explicit that itended up overcompensating for the superficialconnections attached to the symbolism of each colour,not eradicating them but merely reversing theirdirection on the gender spectrum.
• Blue for men stands our far more than for women.
• Blue is universally associated with clean water, clear skies, authority, truth, tranquillity, etc. – making it a perennial favourite among all ages groups and genders.
What may be simply“purple” to a man couldbe grape, plum, or anyother fruit-like variant toa woman.
Colour And Age
• Colour preferences differ by the age of the participant. Blue and Red maintain ahigh preference throughout life, but colours seem to drop down the list while othercolours become more preferred.
•With maturity comes a greater liking for hues of shorter wave length (blue, green,purple) than for hues of longer wave length (red, orange, and yellow)
Colour And Geographical Area
North India
South IndiaWest India
• Authoritative colour forecasting associationslike International Commission for Colour inFashion and Textiles (IC) , International ColourAuthority ,etc. analyze the colour trends bystudying all the connected factors like vogue,social lifestyle, global economy, customers’colour preferences.
•Past fashion colour trends marked withmarket’s statistic survey are also considered.
• The decision of the future fashion colour ismostly dependent on colour experts andforecasters intuitions.
•Forecasts are done 24 months before theretail season.
•Womenswear moves faster than menswear.
Colour Forecasting
SS ‘09 SS ‘10
AW ‘09
AW ‘10SS ‘11
AW ‘11
Some colours are short-lived – only for oneseason.
One colour lasts for many seasons in its tints, tones and shades.
Colours and Brands
• “United Colours” started with the idea of no racial discrimination,whatever the skin colour, people are always living together in peace andharmony.•So they took the “united colours” concept one step further in using awhole range of colours in their garments, which would cater to people ofall skin tones and also giving them a strong brand personality.
S/S 11 S/S 11
A/W 11
Conclusion
• Colour plays an important role in clothing. Every designer should keep in mind that thecolours that he/she plans to use for their collection have a huge impact on the salabilityof a garment.
•Right use of colours can change a person’s appearance.
•A persons age, gender and character traits reflect in the colour of clothes he/shewears.
Bibliography
• Colour Me Confident (Hamlyn Publications) Veronique HendersonPat Henshaw
• Fashion (Laurence King Publications)Sue Jenkyn Jones
• www.instyle.com/designercentral• www.pantone.com•www.fashiontrendsetter.com/content/color_trends.html•http://www.techi.com/2011/03/beyond-pink-and-blue-a-look-at-gender-colors/•www.press.bennettongroup.com
Thank You!
ashna mehtafd 1004