Rebuilding the barriers
43
-
date post
21-Oct-2014 -
Category
Business
-
view
8.249 -
download
0
description
Customer retention comes down to one simple thing: Having a good reason to stick around. In this presentation for the banking / finance industry I argue how brand and design strategy is not only underused in the category, but also, if used properly, can represent a cost effective way of creating loyal and motivated customers.
Transcript of Rebuilding the barriers
![Page 1: Rebuilding the barriers](https://reader034.fdocuments.us/reader034/viewer/2022051411/5446a633afaf9f55178b46f1/html5/thumbnails/1.jpg)
![Page 2: Rebuilding the barriers](https://reader034.fdocuments.us/reader034/viewer/2022051411/5446a633afaf9f55178b46f1/html5/thumbnails/2.jpg)
![Page 3: Rebuilding the barriers](https://reader034.fdocuments.us/reader034/viewer/2022051411/5446a633afaf9f55178b46f1/html5/thumbnails/3.jpg)
![Page 4: Rebuilding the barriers](https://reader034.fdocuments.us/reader034/viewer/2022051411/5446a633afaf9f55178b46f1/html5/thumbnails/4.jpg)
![Page 5: Rebuilding the barriers](https://reader034.fdocuments.us/reader034/viewer/2022051411/5446a633afaf9f55178b46f1/html5/thumbnails/5.jpg)
![Page 6: Rebuilding the barriers](https://reader034.fdocuments.us/reader034/viewer/2022051411/5446a633afaf9f55178b46f1/html5/thumbnails/6.jpg)
![Page 7: Rebuilding the barriers](https://reader034.fdocuments.us/reader034/viewer/2022051411/5446a633afaf9f55178b46f1/html5/thumbnails/7.jpg)
![Page 8: Rebuilding the barriers](https://reader034.fdocuments.us/reader034/viewer/2022051411/5446a633afaf9f55178b46f1/html5/thumbnails/8.jpg)
![Page 9: Rebuilding the barriers](https://reader034.fdocuments.us/reader034/viewer/2022051411/5446a633afaf9f55178b46f1/html5/thumbnails/9.jpg)
![Page 10: Rebuilding the barriers](https://reader034.fdocuments.us/reader034/viewer/2022051411/5446a633afaf9f55178b46f1/html5/thumbnails/10.jpg)
![Page 11: Rebuilding the barriers](https://reader034.fdocuments.us/reader034/viewer/2022051411/5446a633afaf9f55178b46f1/html5/thumbnails/11.jpg)
![Page 12: Rebuilding the barriers](https://reader034.fdocuments.us/reader034/viewer/2022051411/5446a633afaf9f55178b46f1/html5/thumbnails/12.jpg)
![Page 13: Rebuilding the barriers](https://reader034.fdocuments.us/reader034/viewer/2022051411/5446a633afaf9f55178b46f1/html5/thumbnails/13.jpg)
![Page 14: Rebuilding the barriers](https://reader034.fdocuments.us/reader034/viewer/2022051411/5446a633afaf9f55178b46f1/html5/thumbnails/14.jpg)
![Page 15: Rebuilding the barriers](https://reader034.fdocuments.us/reader034/viewer/2022051411/5446a633afaf9f55178b46f1/html5/thumbnails/15.jpg)
![Page 16: Rebuilding the barriers](https://reader034.fdocuments.us/reader034/viewer/2022051411/5446a633afaf9f55178b46f1/html5/thumbnails/16.jpg)
![Page 17: Rebuilding the barriers](https://reader034.fdocuments.us/reader034/viewer/2022051411/5446a633afaf9f55178b46f1/html5/thumbnails/17.jpg)
![Page 18: Rebuilding the barriers](https://reader034.fdocuments.us/reader034/viewer/2022051411/5446a633afaf9f55178b46f1/html5/thumbnails/18.jpg)
![Page 19: Rebuilding the barriers](https://reader034.fdocuments.us/reader034/viewer/2022051411/5446a633afaf9f55178b46f1/html5/thumbnails/19.jpg)
![Page 20: Rebuilding the barriers](https://reader034.fdocuments.us/reader034/viewer/2022051411/5446a633afaf9f55178b46f1/html5/thumbnails/20.jpg)
![Page 21: Rebuilding the barriers](https://reader034.fdocuments.us/reader034/viewer/2022051411/5446a633afaf9f55178b46f1/html5/thumbnails/21.jpg)
![Page 22: Rebuilding the barriers](https://reader034.fdocuments.us/reader034/viewer/2022051411/5446a633afaf9f55178b46f1/html5/thumbnails/22.jpg)
![Page 23: Rebuilding the barriers](https://reader034.fdocuments.us/reader034/viewer/2022051411/5446a633afaf9f55178b46f1/html5/thumbnails/23.jpg)
![Page 24: Rebuilding the barriers](https://reader034.fdocuments.us/reader034/viewer/2022051411/5446a633afaf9f55178b46f1/html5/thumbnails/24.jpg)
![Page 25: Rebuilding the barriers](https://reader034.fdocuments.us/reader034/viewer/2022051411/5446a633afaf9f55178b46f1/html5/thumbnails/25.jpg)
![Page 26: Rebuilding the barriers](https://reader034.fdocuments.us/reader034/viewer/2022051411/5446a633afaf9f55178b46f1/html5/thumbnails/26.jpg)
![Page 27: Rebuilding the barriers](https://reader034.fdocuments.us/reader034/viewer/2022051411/5446a633afaf9f55178b46f1/html5/thumbnails/27.jpg)
![Page 28: Rebuilding the barriers](https://reader034.fdocuments.us/reader034/viewer/2022051411/5446a633afaf9f55178b46f1/html5/thumbnails/28.jpg)
![Page 29: Rebuilding the barriers](https://reader034.fdocuments.us/reader034/viewer/2022051411/5446a633afaf9f55178b46f1/html5/thumbnails/29.jpg)
![Page 30: Rebuilding the barriers](https://reader034.fdocuments.us/reader034/viewer/2022051411/5446a633afaf9f55178b46f1/html5/thumbnails/30.jpg)
![Page 31: Rebuilding the barriers](https://reader034.fdocuments.us/reader034/viewer/2022051411/5446a633afaf9f55178b46f1/html5/thumbnails/31.jpg)
![Page 32: Rebuilding the barriers](https://reader034.fdocuments.us/reader034/viewer/2022051411/5446a633afaf9f55178b46f1/html5/thumbnails/32.jpg)
![Page 33: Rebuilding the barriers](https://reader034.fdocuments.us/reader034/viewer/2022051411/5446a633afaf9f55178b46f1/html5/thumbnails/33.jpg)
![Page 34: Rebuilding the barriers](https://reader034.fdocuments.us/reader034/viewer/2022051411/5446a633afaf9f55178b46f1/html5/thumbnails/34.jpg)
![Page 35: Rebuilding the barriers](https://reader034.fdocuments.us/reader034/viewer/2022051411/5446a633afaf9f55178b46f1/html5/thumbnails/35.jpg)
![Page 36: Rebuilding the barriers](https://reader034.fdocuments.us/reader034/viewer/2022051411/5446a633afaf9f55178b46f1/html5/thumbnails/36.jpg)
![Page 37: Rebuilding the barriers](https://reader034.fdocuments.us/reader034/viewer/2022051411/5446a633afaf9f55178b46f1/html5/thumbnails/37.jpg)
![Page 38: Rebuilding the barriers](https://reader034.fdocuments.us/reader034/viewer/2022051411/5446a633afaf9f55178b46f1/html5/thumbnails/38.jpg)
![Page 39: Rebuilding the barriers](https://reader034.fdocuments.us/reader034/viewer/2022051411/5446a633afaf9f55178b46f1/html5/thumbnails/39.jpg)
![Page 40: Rebuilding the barriers](https://reader034.fdocuments.us/reader034/viewer/2022051411/5446a633afaf9f55178b46f1/html5/thumbnails/40.jpg)
![Page 41: Rebuilding the barriers](https://reader034.fdocuments.us/reader034/viewer/2022051411/5446a633afaf9f55178b46f1/html5/thumbnails/41.jpg)
![Page 42: Rebuilding the barriers](https://reader034.fdocuments.us/reader034/viewer/2022051411/5446a633afaf9f55178b46f1/html5/thumbnails/42.jpg)
![Page 43: Rebuilding the barriers](https://reader034.fdocuments.us/reader034/viewer/2022051411/5446a633afaf9f55178b46f1/html5/thumbnails/43.jpg)